Travel | Mars community, toys interaction, accommodation planting, new scenes of this summer vacation are really many!

Author:Cultural Tourism China Time:2022.07.12

The summer vacation is approaching, and the cultural tourism departments in various places have intensively launched summer tourism activities and preferential measures. Many scenic spots have also introduced preferential policies to attract the passenger flow of summer parent -child travel and graduation tour. The tourism market has begun to heat up steadily, and the needs of graduation travel, Wenbo Tourism, Red Tourism, Summer Tourism, Research Travel, and Young Travel have begun to be gradually released.

Send 50 young immersive experience "Mars Life"

With the emergence of new consumer demand and the impact of the reform of tourism supply and testing, the integration between different formats has produced new scenes and new formats, and has become a powerful starting point for tourism transformation and upgrading. It is also an important way to cultivate new growth points for the tourism economy.

At the Gobi Beach in Jinchang, Gansu, there is a Mars base, which is constructed under the guidance of the China Aerospace Scientific Research Training Center and the China Aerospace Science and Technology International Exchange Center. The unique geographical style brings unlimited room for use, 1: 1 real simulation astronaut life scene, developed the three major experience centers of the Mars Simplication Experience Center, Mars Star Discovery Experience Center, and Mars Digital Interactive Experience Center. "Red Planet", "Exploring the City of Mars", "Exploring the Martian House", "Exploring Mars Secrets" four theme content and more than 30 immersive experience items.

On July 11, Qi You.com and Mars and Mars 1 base (Gansu Jinchang) officially launched the 2022 "Light Annual Plan" to recruit 50 free experiences of Earth Youth for 3 days and 2 nights of immersive "Mars Aboriginal" mysterious journey. At the same time, there is also the opportunity to internship at Mars 1 base, serving as the commander of Mars, bi observers, and daily nutritionists. This "Light Annual Plan" will lead 50 youth to experience Mars life for 3 days and 2 nights. Feel the Mars landform and the real restored astronaut Mars simulation of living environment. And the galaxy and so on.

Different from a simple visit experience, the 50 young people who have been successfully recruited can also perform an immersive experience at the base. They pass the internship position and have the opportunity to serve as the commander of the command center to conduct the command and coordinate process. , Equipment operation, data surveillance reporting, biological observer; assist in daily regular inspections, daily life and nutritional ratio.

Bai Fan, the founder and CEO of Mars 1 Base 1, said: Mars 1 Base has created the first online and offline Mars city community, allowing each tourist to experience social origin in the future and create a new form of future Mars life. The cooperation with poor travel networks is to hope that more young people can explore aerospace travel in the "Mars" atmosphere and let more people experience aerospace tourism through their communication, and create more gameplay of new cultural tourism models.

Parent -child interactive experience tour in toy world

Not only do big friends can experience the immersive "Mars Aboriginal Tour", children can also feel different happy scenes in the game experience. The first Playmobil Mobi World Experience Center has officially opened in Shanghai a few days ago. For children and Mobi world fans and toy collectors of all ages, inspirational gaming experience, entertaining social experience and sustainable sustainable Value creation will no longer be far away. Through the combination of experience and digitalization, it will provide comprehensive creative activities. From the interaction with models and puppets, learning social and leading soft skills, improve parent -child interaction, and commit to creating a immersive type Parent -child interactive park.

Content grass, interactive marketing

Since July, the first travel rate of the first brigade has reached 1,576 stores with a single -day occupancy rate of more than 90%, and nearly a thousand hotels in the houses. Recently, the data performance has also shown a continuous steady trend. In order to fully undertake the enthusiasm of consumers to travel and seize the hard -won summer market opportunities, the first brigade has recently launched the "Summer Travel Research Institute" interactive marketing activity. With a structured content marketing method, we can create deep strategies for the founding destinations around topics such as "fun surrounding tour, cross -governor, and popular theme tour". It also uses a phased theme iterative update, combined with hot topics and the festival cycle, to meet the user's fun and local lifestyle needs in all aspects.

In recent years, the platform recommendation or raw grass has become an important reference for helping tourists to improve the efficiency of tourism consumption decision -making. In the context of new consumption trends, users' needs have become more diverse and three -dimensional, and their expectations for reaching content are also increasing.

As an important part of content marketing, the accommodation product itself plays an more important role in marketing and transformation. To this end, the first brigade has selected more than a hundred popular city network red hotels, providing a journey for passengers with travel needs. Users can not only lock the destination hotels in advance through the activity page, but also plan the tour route, local humanities, and precautions based on the content of the strategy. Even before traveling, you can use membership points to redeem the good things in life in the "Home" of the first brigade. Before people reach their destination, summer equipment has been delivered to the hotel, making travel lighter and convenient.

The highlight of quality and personalized consumption needs has spawned a more diverse trend of life attitude.The travel strategy and accommodation of the "refinement content" and the grassy planting grass, because it also meets the multiple needs of passengers' personalized travel, peace of mind accommodation, and local lifestyle experience, has become an important support for the emerging lifestyle of a new generation of consumers.Responsible editor: Yang Zisi

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