Lightning Deep 1 degree ｜ The scale of output value exceeds 180 billion, Shandong Juli creates a geographical sign "Qilu Model"

Qilu.com · Lightning News July 12th. Wang Aiying is a Western ginseng growter in Weihai. She has been planted in American ginseng for many years. Not long ago, Wendeng North Ocean participated in the list of the first batch of Shandong Provincial Geographical Mark Product Protection Demonstration Zone, which made Wang Aiying quite happy.

According to local media reports, in recent years, Wendeng Western Ginseng has developed rapidly, becoming the largest main production area in the country, and is known as the "capital of Chinese western ginseng". At present, the planting area of ​​Western ginseng has reached 55,000 mu, with an annual output of 7,500 tons, with a total output value of 900 million yuan, and the overall scale accounts for more than 70%of the country. In Wendeng, like Wang Aiying, it is abound to achieve rich life by planting American ginseng.

The first batch of local Western ginseng selection of Shandong geographical indication product protection demonstration zones, which is undoubtedly significant for promoting the construction of the local Western ginseng local real estate system, prospering regional economy, helping rural revitalization, and achieving high -quality development.

In fact, in Shandong, there are countless growers who have benefited geographical logo products. In Weifang, which is more than 280 kilometers away from Wendeng, in 2010, Weixian radish, which became a national geographical indicator product in China, has gone out of an industry to get rich. While increasing the research and development of new varieties, it has created agricultural products brands. Today, Weixian radish has been sold throughout the country. Many growers have their own radishes to achieve their own production and self -selling, and their income is quite objective.

Figure/small radish to make large industries

Many people can't help asking, what is geographical sign? Simply put, geographical indication is the indicator of a certain product from a certain area. The specific quality, reputation or other characteristics of the product is mainly determined by the natural factors or human factors of the region. It is usually used in agricultural products, food, alcohol, handicraft and other products. It can be said that the geographical indication is a regional gold signboard.

In Shandong, the use of geographical indication products to drive the development of regional industrial chain and the "Benfu Road" to stabilize the "Benfu Road" has been staged in various places. Behind this is the province of Shandong Province's high attention to steadily promoting the protection of geographical indications.

In recent years, Shandong has continuously strengthened policy guidance, and successively launched measures such as the selection of the first batch of "Shandong Landmark Business Cards" and "Shandong Geographical Mark (Origin)" and the first measure of the establishment of the first batch of Shandong Provincial Geographic Mark Product Protection Demonstration Zone to actively promote the province The protection of geographical signs is implemented. According to public information, the total amount of protection products and trademarks in Shandong's geographical indications reached 931, ranking among the forefront of the country for many years. 17 products including Yantai wines are included in the mutual guarantee of the China -Europe Geographic Mark Products. Yantai Apple and Rushan Oyster State Geographical Mark Product Protection Demonstration Zone, the competitiveness and international influence of geographical logo products are continuously enhanced.

Figure/Recently held the China -French Geographical Logo Protection and Development Forum, which released the ranking of the output value of the Shandong geographical logo products

It can be seen from the output value rankings of Shandong geographical indication products that have been released recently that the total output value of Shandong's 16 geographical logo products has exceeded 180 billion yuan, which is a large industrial scale, which is worth further cultivation and mining.

Shandong's "Geographical Mark Protection and Application" Fourteenth Five -Year Plan "proposed that the next step in Shandong will further improve the protection and application system of geographical indication, comprehensively enhance comprehensive strength, continuously enhance the competitiveness and international influence of geographical logo products, and promote Shandong geographical indication From quantity to quality, from multiple to strong changes, creating a geographical sign "Qilu model". In the future, what is the spectacular picture of the geographical sign "Qilu Model"? It is highly anticipated.