Take the brand road of this village to open the "get rich"

Boil a pot of water

Slowly drink a cup of high mountain loquat tea

Ruddy tea color, rich tea fragrance, sweet exit

This is the tea from Fuqiang Village, Huaiyuan Town

· Loquat tea ·

The cicadas, the birds are quiet, the mountain wind is cool, and the tea gardens built according to the mountains, the tea trees emerge from the tender branches, and they are translucent under the sun in the summer sun.

77 -year -old tea farmer Fu Ziwen shuttled through Chatian,

Fitting fingertips and picking tea.

Fu Ziwen

"I have been planting since the age of 25, and it has been 52 years." Fu Ziwen is a tea grower in Fuqiang Village, Huaiyuan Town. Tea is the main source of economic income of his family. Due to the growth of tea this year and the market conditions, he planted 3 acres of tea trees to bring him a income of 10,000 to 20,000 yuan.

Uniform standard price improvement of tea farmers heavy tree confidence

Loquat tea has a history of hundreds of years in Fuqiang Village, but in previous years, due to extensive management, coupled with inconvenient transportation, low benefits, and economic value have not been fully exerted.

At that time, the villagers picked fresh tea, and it took 2 hours to go to the collection town to sell. It took another 2 hours to return. When the luck was bad, I couldn't make a lunch money. "The things that are planted can not be transported. Even if the price is very low, there is really no confidence." These experiences allowed many tea farmers to abandon planting, and only five or six farmers insisted on managing ten acres of tea gardens.

In 2009, Chongzhou Loquat Tea was listed as a national geographical indication protection product. This adds confidence in the local growers. More than 20 farmers "re -operate the old industry" and go to their own tea gardens to make and fertilize, hoping to get satisfactory income.

"But at that time, because many farmers were still produced and sold by themselves, and the picking of tea was not standard, the quality of tea was uneven, and the value could not be reflected. Fu Xiaobing introduced.

Pay a small soldier

Tea is a good tea,

San, small and weak planting situation

But there is no good market.

How to break the game?

Village cadres and young villagers in the village invite experts to guide experts after fierce discussion, clarify the "one buds and two leaves" picking standards, improve processing skills, and process high -quality black tea and green tea with raw materials as raw materials.

"Through teaching villagers how to pick, how to manage the tea garden, improve the quality of tea from the source, and use the village collective economic organization to uniformly acquire tea from the villagers, and uniformly process and sell through the factory." Fu Xiaobing said that after the management specifications, the price of tea has the price of tea. Ascend, the average black tea made is about 200 yuan per catty.

Build a brand to strengthen the industry villagers on the way to get rich

How to get bigger and stronger, Fuqiang Village Loquat Tea Industry,

Let the tea in the village have a higher popularity,

Become a rich industry for villagers?

After thinking about Fu Xiaobing and members of the team, the "Pilu Genting" trademark was registered for the tea in the village. With their own brands, the enthusiasm of the villagers' entrepreneurship is even more enthusiastic. At present, more than 50 farmers have participated in the protection and planting of the tea trees. The tea gardens in the village reached 300 acres.

"After applying for the" Pilu Genting "black tea brand, the price of black tea made from our raw materials can reach up to 1200 yuan per catty, and the profit is very considerable. Fu Xiaobing said.

When it comes to changes in the tea industry in the village, the villager Fu Ziwen is very happy: "In the case, a pound of raw tea can only sell a few corners. Money. Increase increase, the motivation is also great. Now many villagers come to plant tea and pick up tea to manage tea. "

"Previously, the whole village sales of the whole year were less than 30,000 yuan, but it had reached sales of more than 50,000 yuan in March this year, and we have not yet promoted online. We will also promote it through various platforms. I think the effect of publicity will definitely be better. "Fu Xiaobing introduced that in the next step, Fuqiang Village will put tea products into the e -commerce field and take" e -commerce express "to all parts of the country.

At present, Fuqiang Village has set up a micro -shop called "Genting Youpin". It will subsequently sell special agricultural products such as the tea, Fuqiang Konaco, and Fenzhou Wumei in the village through the e -commerce platform. "This year's tea industry revenue is expected to reach 1.5 million yuan. "Fu Xiaobing said.Promote rural revitalization through the development of characteristic industries,

By developing tourism and sightseeing tea gardens

Organize the natural environment and human environment and tea industry ...

For villagers in Fuqiang Village,

The road to getting rich will become wider and wider.

Text, picture: Liu Xiang, Wu Yujia, Lei Kairu

Video: Song Yuxin Intern: Tan Xinyi

Edit: Zhang Shihai, Wang Youhan

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