New model of east -west collaboration: Pingshan Yinhong Li three -year output value doubles

In the midsummer season, on both sides of the Jinjiang River, the full and round Yinhong Li Zheng was full of branches. From Pingshan County County to the southwest, he drove to Jinping Town, Yinhong Li's main producing area for 60 minutes. Facing Yin Hong Li, who was shiny, he couldn't help but step forward to pick a few. Take a bite, sweet and sour and crispy, taste again, which can make you addicted to it.

Pingshan County is located in the lower reaches of the Minjiang River and the Jinsha River. It has a unique geographical location and the conditions for the humid monsoon climate in Central Asia. Five years ago, Pingshan County was a little -known national poor county. Nowadays, under the collaboration between the East and the West, Pingshan Yinhong Li has entered the development of fast lanes, the industry improves quality and efficiency, and the people are harvested and harvested. Pingshan County has also become an ecological livable place for everyone.

Shu Shiping, Director of Pingshan County Agricultural and Rural Bureau

Industry drive

East -west collaboration results

"One acre of plums, 10,000 pieces, and get rich for getting rich." In recent years, this sentence has been widely spread in Pingshan County. Jiang Kewu, a grower with 17 acres of Yinhong Li, was very happy recently. He was still trembling when he was 70 years old. He shuttled around in the orchard every day and watched the mature Yinhong Li heart.

Yinhong Li growing Jiang Kewu

Farmers' high yield and harvest, the industry is booming, and Shu Shiping, director of the Agricultural and Rural Bureau of Pingshan County, is also sincere. The Pingshan Yinhong Li Industry can achieve today's achievements, and it is inseparable from the strong support of East and West collaboration.

Crossing the mountains and the sea, Chuan and Zhejiang are deeply affection. In 2017, Sichuan Pingshan and Zhejiang Jiaxing Haiyan were formally associated with East and West. At that time, Pingshan Yinhong's area reached 120,000 acres, covering 25,000 farmers, but because the management technology was backward, the quality could not keep up, and a few cents a pound were worried.

After a year of running -in, the Zhejiang Agricultural Expert Group and the Pingshan Agricultural Expert Group focused on the Yinhong Li Industry, and planned to drive farmers to get rid of poverty and become rich by improving the benefits of Yinhong Li. In 2018, Wang Jinliang, the chief expert of Haiyan County Agricultural, began to actively explore the development path of Yinhong Li's high -quality production with Pingshan.

After coming to Pingshan, Wang Jinliang and experts such as the senior agronomist of the Agricultural and Rural Bureau of Pingshan County went to the production area for investigation. After visiting a family, finding the problem appeared in the concept of planting, blindly pursuing production and not doing well in prevention and control measures in advance is the main reason for the low -quality and inefficient industry of Yinhong Li.

Wang Jinliang, Chief Expert of Agriculture in Haiyan County (left)

After finding the symptoms, Wang Jinliang proposed the "six major strategies" of Yinhong Li's quality and efficiency: creating high -standard production bases, forming agricultural expert service groups, preparing production of production and cultivation models, innovative agricultural technology promotion models, building Yinhong Honghong Li Quan's industrial chain and sales of Yinhong Li brand. In specific operations, you need to achieve "7 unified": unified varieties, unified cultivation management, unified plant protection prevention, unified formula fertilization, unified agricultural supply supply, unified graded packaging, and unified brand marketing.

After the new management methods and methods landed, the concept of fruit farming cultivated gradually changed. In 2021, since the new round of east and west collaboration, Jiaxing City, Zhejiang Province has increased its assistance. On the basis of the original Haiyan County, the power of Xiuzhou District and Jiaxing Port area has been added to jointly promote the development of Pingshan County. Essence In 2022, Xiuzhou District Assistant Zhao Guoyi experts began to implement the "Yinhong Liquan Industrial Chain Transformation and Development" project, and the construction of the county's 120,000 acres of Yinhong Li Ti files was promoted through the construction of high -quality 10,000 acres of bases. The yield of Yinhong Li now is basically controlled between 3000 and 3500 catties, and the quality has been improved by several grades compared to the previous.

In the past three years, affected by factors such as the epidemic, the benefits of agricultural products in many production areas have been affected, and Pingshan Yinhong Li has not only been affected, but has increased rapidly. According to statistics, Pingshan Yinhong increased from 350 million yuan in 2018 to 2021. The total output value of 2021 was 820 million yuan, and a cumulative income increased by 930 million yuan in three years, which provided strong support for 25,000 growers to stabilize their income and get rich.

Innovation drive

Industrial innovation again

The improvement of planting technology has promoted the improvement of Yinhong Li's quality, and compared with the agriculture in coastal areas, there is still a big gap in the Pingshan Yinhong Li Industry. According to Shu Shiping, Pingshan Yinhong Li's development is at a critical stage of the key storage, climbing overlap, and catching up with the place. Pingshan still belongs to the lack of development. Une balanced development is the key to restricting Yinhong Li's sustainable and high -quality development.

Pingshan Yinhong Li Smart Industrial Park is completed

The more underdeveloped areas, the more the innovation -driven development strategy is needed. In recent years, Pingshan has made efforts from mechanization, informatization, organizationalization, and marketization to continuously empower Yinhong Li's industry. Today, Pingshan County Fruit Trading Center and Cold Chain Warehouse Logistics Network is continuously improved. On June 25, Pingshan Yinhongli Smart Industrial Park opened. 4 large and medium -sized trading centers and more than 350 frozen libraries were put into use at the same time, with a total library of about 60,000 cubic meters.

In addition, Pingshan County also deeply integrates modern biological information technology with the modern agricultural industry chain model, and established the "Yinhong Li+" digital smart Internet of Things integrated system. Shu Shiping introduced that high -quality Yinhong Li Ke directly reached community stores and terminal consumers. Through the system, the growth of Yinhong Li can be grasped in real time to achieve standardization of production, visualization, networking, and intelligent decision -making.

Linkage

Grabbing in the production market

Pingshan County has been growing in Yinhong for more than 20 years. In the past, it has been raised in the deep girlfriends. Nowadays, it has moved to the whole country in just over 3 years. "No income from yield, difficulty in selling products, and farming farmers" is a common problem encountered in agriculture in recent years. If you plant a good Yin Hong Li, you cannot sell it, you can not sell good prices, and the industry cannot do bigger. powerful. In the past three years, Pingshan County has worked hard on marketing.

Pingshan Yinhong Lee to Zhejiang to promote

Shu Shiping introduced that in order to expand the sales market, Pingshan County has implemented three major measures:

The first is to establish 6 special sales classes to go to Shanghai Jiaxing Yangtze River Delta, Shenzhen Guangzhou Pearl River Delta, Chengdu Chengdu, Chengdu, etc. to carry out production and sales docking activities;

The second is to organize the endorsement activities of 10,000 people, asking Pingshan Township to endorse the Pingshan Yinhong Li, and publish advertisements on the media such as CCTV and Southern Rural Daily to enhance the reputation and reputation of Pingshan Yinhong Li;

The third is to organize national e -commerce, establish Yinhong Li professional website, and make Yinhong Li promotion web pages, brochures, special movies, micro -video, micro -e -commerce, and use Douyin fast hands, etc. , Synchronous push through mobile phones on both sides of the Chamber of Commerce;

There is a theme of an era. East -west collaboration is both the requirements of the times and the problem of solving the problem of rural revitalization. Sichuan Pingshan and Jiaxing, Zhejiang, have span thousands of mountains and rivers. The advantages of the two places are complementary, innovative ideas, collaboration to consolidate the results of poverty alleviation, promote rural revitalization, and achieve economic and social leap development. This is not only the "mountain and sea model" of east and west collaboration, but also the "national model" of east and west collaboration.

[Author] Mei Yuanjun

【Source】 South China Rural Report

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