Create aromatic industries to promote the revitalization of "incense" villages

Zhuzhou Evening News reporter/Yang Ru

Recently, the special new special board of the regional equity market in Hunan Province was officially opened. Hunan Mu She Biotechnology Development Co., Ltd. (hereinafter referred to as Mu her) became one of the first 21 listed companies. This is an unforgettable moment for Mu's general manager Jin Aiguo.

In the past six years, Jin Aiguo has invested in all the net worth, vigorously developed the aromatic industry, circulated 1554 acres of land, and planted rosemary, Damascus roses, lily and other crops, which effectively drove 3240 villagers in Changzhutan area for employment and entrepreneurship. The radiation planting area exceeded 30,000 acres.

Create Zhuzhou local brand products and sell them all over the country

Rosemary essential oils, rose compound essential oils, hand -toilets ... Entering Mu her in Tianyi Technology City, the product display room, a series of products. At present, Mu She sells through online and offline sales channels to all parts of the country.

▲ The villagers are weeding at her rose planting base. Reporter/Yang Ru Photo

"We not only have our own planting bases, but also conduct strategic cooperation with many domestic research institutions and universities." Jin Aiguo introduced that she is currently underlying that she has established a spice cultivation and application engineering technology center relying on universities such as the Chinese Academy of Tropical Agricultural Sciences and other universities and other universities. , Carry out research and development.

Different from other aromatic companies, Mu's raw materials are directly picked from the base and sent to the company. After testing, after the various indicators are qualified, they enter the spice engineering technology center to purify, allocate, and produce. The planting base directly supplies raw materials to give Mu Mu's core competitiveness.

In order to reduce the impact of the epidemic on sales, in addition to opening the Mu her counter in Zhubai Supermarket, Jin Aiguo also started to take the live broadcast route. Actor Huang Xiaoming also appeared in Mu her live room.

On her wall, "Thousands of you, I only admire her" 8 big characters are particularly eye -catching. The goal of Jin Aiguo is to continue to share the benefits of the aroma career and continue to share it with more villagers, so that she has stronger competitiveness to make her in love with her products.

Investing more than 20 million yuan and transferred 1554 acres of land

Suggestion of the aroma industry is related to Jin Aiguo's own experience.

Jin Aiguo and her husband are from Zhejiang. The couple have been in Zhuzhou for more than 20 years. Before, they were engaged in motorcycles and agricultural machinery accessories. With the in -depth advancement of the rural revitalization strategy, Jin Aiguo aimed at the rural world of great achievements.

Whether it was grain or other crops, Jin Aiguo didn't think about it at the time.

Like most beautiful women, Jin Aiguo likes to go to beauty institutions to make beauty, but her skin is still spots and acne.

She consulted relevant experts and learned that the skin condition was not good because of the wrong product. Her allergic skin could only improve with pure natural skin care products. She found that plant essential oils were "friendly" to her skin. So he decided to create a natural skin care brand.

▲ Mu her general manager Jin Aiguo. Interviewee confidence

Her thoughts were approved by her husband. They visited the investigation and found that the essential oils made from natural plants extracted ingredients were favored by consumers.

In 2016, Jin Aiguo invested more than 20 million yuan, and 1,554 acres of land flowed in Qunfeng Town and other places in Tianyuan District. Specialized agricultural enterprises and high -tech enterprises that integrate scientific research.

Attracted many local rural women's employment

"All the net worth was cast in, and there was no way to retreat, but she could only go forward." Jin Aiguo recalled that one year of floods, the planted rosemary, drowned a large piece, her tears were dried. There is no turning arrow in the bow. Before and after, she and her husband have invested 100 million yuan, and they must make the aromatic industry.

In the past six years, Jin Aiguo had suffered, frustrated, and shed tears ... She never thought that this road was so difficult. From spices to product research and development; from sales to brand building, every step is not easy.

Fortunately, the unconvinced personality in Jin Aiguo's bones supported her to now, and Mu also received a group of loyal consumers.

In Mu's planting base in Xintang Community, Qunfeng Town, Tianyuan District, 32 -year -old villagers were the head of the base, with a monthly salary of more than 6,000 yuan. Mothers of 10,000 yuan martial arts also did things in the base and had an income.

"Can be employed at home, there is a good salary, and can also take care of children. This is the best choice for me." Wan Yuanwu told reporters.

Rosemary and Damascus roses are perennial plants, which are cultivated for a year and have benefited for many years. Planting bases, people need to pick flowers and weed people all year round. These farm work and labor intensity are not great, which has attracted many local rural women's employment.

After the new crown epidemic in 2020, Jin Aiguo donated more than 2 million yuan of supplies. In addition, she also donated more than 1 million yuan for the pilot village of "Xiangmei Energy Home"; she provided employment training and entrepreneurial guidance for more than 700 laid -off female workers and young women.

Source: Zhuzhou Evening News

Review: Luo Xiaoling

Edit: Chen Chen

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