Chuangfu Story | Zhang Cunwen: One bowl of noodles tells the story of Qitai

Reporter Yu Jiangyan Correspondent Wang Wei

There are many noodle restaurants, but there are not many bowls of noodles into net reds.

In Qitai County, there is an old east gate over the oil -meat noodle restaurant. It has less than 4 years of opening, but it is a household name in the local area. , Order a bowl of oily and meat noodles.

Why does this noodle restaurant become popular? The reporter came to find out. When I walked into the store, I saw the noodle restaurant's decoration, and the strong cultural atmosphere rushed to the noodles.

There is a archway at the door of the noodle restaurant, and the old farming objects are displayed next to the archway. The recipes on the cash register table are made of wooden slips, hanging on the wooden rod, and the prices of various noodles are clear at a glance. The store is placed in the retro style long tested table, with a scene of making noodles more than a hundred years ago, and old photos of different eras in Qitai County. "The original intention of my shop was to implant the history and culture of Qitai County in the mixed noodle restaurant, and tell the story of Qitai through a bowl of noodles." Said Zhang Cunwen, the head of Old Dongmen in Qitai County.

As we all know, over -oil and meat noodles are a food business card in Qitai County. With this business card, many Qitai people opened the Qitai Mixing Restaurant to the whole Xinjiang. In Qitai County, which is located in the streets and alleys, it is not easy to break out of a road in the "noodle and lake" of the master Ruyun.

Before opening the store, Zhang Cunwen spent two years to understand and analyze the noodle market. "Qitai County is a major business town of the ancient Silk Road. It has rich tourism resources. The fresh and smooth Qitai overcar in oil and meat is a must -have for tourists. The category of meat noodles is cultivated separately, and the "carving" into explosive products, the noodle noodle restaurants that work hard on the dining environment and the fineness of the dishes are also a handful. "After detailed market research, Zhang Cunwen decided that" carefully carved "has passed through" carefully carving ". Oil and meat noodles.

He has an open -minded folk teacher who inherits the generation of oil and meat craftsmanship, and abandons some of the disadvantages of traditional craftsmanship. From the ingredients of pickling meat to the temperature and time of oil over the oil, you will try again and again. The old east gate of the flesh and tenderness of the meat is smooth and tender.

In October 2018, the Old East Gate of Qitai County passed the oil -meat noodle restaurant to open the door. After that, the store has been improved many times in the store, forming a unique taste of old Dongmen, which has been unanimously recognized and praised by customers. "What I didn't expect to dream was that shortly after opening the store, CCTV's two sets of" Fortune to Fortune "and CCTV's 4 sets of" Food China "visited one after another, shooting and playing the growth experience of the old Dongmen's oil -meat noodle restaurant." Zhang Cunwen said.

After being promoted by the media and tourists, Mu Ming came to taste more and more guests who had oily and meat noodles in the old Dongmen. At most, only one after one of the oil and meat noodles sold for five or six hundred copies a day, plus other categories of categories Sales, the daily turnover is about 40,000 yuan.

"Every time I go to Qitai County, I have to come here to eat a plate of oily and meat noodles. Here, whether it is the decoration environment in the store or the taste quality of noodles, it is commendable." Said Liu Hongmei, a customer from Urumqi.

Now, only one of the oily and meat noodle restaurants, Zhang Cunwen can earn more than one million yuan a year. In order to stabilize the old employees and prepare for the subsequent opening of the chain store, Zhang Cunwen invited 4 noodle masters to join the entrepreneurial team to enjoy the shareholding dividend. At present, Zhang Cunwen has a new facade under Changji City. It is planned to open a lock store in Changji City in the second half of this year.

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