The Internet "brick house" should not be misleading consumers for traffic

Recently, such a paragraph is popular on the Internet: "'Brick Family' said, sedentary carcinogenic, staying up late, carcinogenic carcinogenic, carcinogenic packaging food, carcinogenic carcinogenic, carcinogenic bread, carcinogenic carcinogenic, cancer and carcinogen ... Gan, it's busy carcinogenic! "With the popularity of the mobile Internet, in recent years, the" bricks "on the Internet have also opened the crazy" fans "model.

The "Top Ten Junk Foods" made China's cans in the black pot that has been carrying for many years, and also restricted consumers' consumption of canned food; "sugar makes people aging" and "cancer cells like sugar". The promotion of "endorsement" to "sugar generation products" and "sugar reduction products"; "drinking and carcinogenic" and "one glass of wine every day equal to two packs of cigarettes", which not only denies Chinese inheritance for thousands of years of alcohol culture, but also causes the development of the Chinese wine industry to the development of the Chinese wine industry.了影响；“亚铁氰化钾致癌”让百姓对于盐业产生恐慌“；自来水喝不得”“煮沸的水不能喝”为的是卖净水产品……诸如此类的网络不实消息，让不少The industry and many brands are in the crisis of public opinion, and they also bring panic and bad guidance to consumption.

Talking about this, the author can't help but want to ask you all the "brick home" on the Internet to hurt a brand and an industry with false news, so as to satisfy his own vanity, get short -term traffic attention, promote your own products, suppress competition, opponent. Do you really don't hurt your conscience? You hurt not only a brand and an industry, but also hurt the industrial development of a country.

The author believes that one of the main reasons for the reason why the network of unpretentious networks is popular is the traffic effect, because the hotspot of the network requires "manufacturing heat" and "hot heat". Throughout the main topic of the false news of the Internet, basically it is based on the relationship between the daily consumption and cancer of the people's daily life. Only to win the general attention, praise and forwarding of the majority of netizens.

The speed of network communication is fast and the scope of influence has become a position of the flooding of the "pseudo -science popularization" article. How the brand, industry, and consumers should face the false news of the Internet. The author has the following views:

First of all, related enterprises and industries should take the initiative when facing the unprecedented news and respond actively. In the past, many companies and industries faced the false news of the Internet. In order to avoid expanding social impact, they generally adopted a "forbearance" attitude to avoid "positive conflicts" in a "cold treatment" manner, reducing social hotspot effects, so as to quickly dilute bad information. Impact. However, the situation of consumers facing the situation of "one party's words, one party can not be sent", it will increase the difficulty of identifying the false news of the network, and be influenced by the "pseudo -science popularization", and then to a certain brand or an industry. Questions and even resistance.

Therefore, in the era of rapid spread of online news, companies and major industries face the false news of the Internet, and choosing "positive" is equivalent to having "initiative". Related enterprises and industries face the false news of the Internet. They should respond positively through official channels, and actively proof through the spread of spreading through the Internet, newspapers, radio, television, public accounts, etc., and respond and refute unknown messages. If the non -truthful speech has a significant impact on the enterprise and the industry, it should be actively carried out through the law to protect the rights through the law, dig deeper into the source and background of the false news of the network, the spread of the unrealistic news, and the false speech of the "brick home" on the Internet. Play a deterrent role.

Second, consumers must have a calm judgment in the face of false information of the Internet. This phenomenon is currently popular in the market: "The unbelief of TV newspapers is circulated on the Internet; the regular hospital does not listen to the health lecture; the famous experts do not believe it, and want to take all the" bricks in the brick home in the mobile phone 'Feng Ruo God. "

The majority of consumers must understand the truth that China's food industry, wine industry, dairy industry, seasoning industry, home appliance industry, washing industry ... are all industries that meet the needs of the people's good life. They are all in the country, industry, and industry. Production activities under multiple execution standards such as groups. The purpose of no company and which industry is to "poison" consumers. The products sold on the market we can buy are also produced by manufacturers with corresponding food safety qualifications and production licenses.

The majority of consumers must have confidence in national production products. As long as they buy food, drinking, seasonings, home appliances, cosmetics, etc. from regular channels, they can eat, drink, and use it with confidence.

Third, the author hopes that more, professional, and responsible experts and scholars in the industry will actively speak for the popular science promotion work of the industry. Through professional science popularization knowledge Experimental testing reports, the most straightforward implementation standards, and the most authentic production process display, to eliminate doubts for consumers, answer confusion, and popularize common sense. Through their own professional knowledge and industry background, the pseudo -science popularization is flooded. A modern, safe, effective, healthy, healthy industry is transparent to the majority of consumers.

In the end, what I want to say is that a responsible expert does not simply tell consumers what cannot be used, what cannot be eaten, and what can be carcinogens.Consumers correctly understand the modern production process and correctly resolve the hidden dangers that may occur in the use of product use. This is what a real expert should do.Alarmist can only win a moment of attention. Integrity and professional experts and scholars will win more trust and respect for consumers.Wen | Zuo Carp

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