Nyingchi Tourism Development Bureau innovatively explores "smart tour guides" to promote t

Traveling around Tibet, starting from Nyingchi. Nyingchi is named for forest, is spiritual because of water, shows the mountains, is strange because of the valley, the lake is beautiful, the landscape scenery echoes, the folk customs are gorgeous, and they can be swimmed from time to time. The industry is getting more and more prosperous, and Nyingchi has become a hot land of living in peace and career, developing entrepreneurship, and leisure tourism. The rural tourism market has huge potential.

In 2021, Linzhi City received a total of 10 million tourists for the first time, ranking among the forefront of Tibet Autonomous Region. All kinds of tourism entities in Nyingchi drive farmers and herdsmen to transfer employment in total of 10286, realize the transfer of 3206 million yuan in employment income, 3,100 yuan per capita tourism transfer income. Drive the strongest and most open characteristic and advantageous industries.

Nyingchi City seized the advantage of the arrival of the popular tourism era, accelerated the intelligent transformation of tourism, comprehensively strengthened the construction of smart tourism information, smart tourism infrastructure, and the supply of smart tourism products, and fully promoted the upgrading of smart scenic spots.

Greed up the "visible" income increase channel

Since 2016, Nyingchi City has made "new infrastructure", "new technology" and "new format", "new infrastructure", "new technology" and "new format", and builds a smart tourism and rural tourism information platform "New Infrastructure". Edit and publish "Nilizhi Guide Word Edible", use 5G network "new technology" to build the first smart voice explanation system in the district, develop a number The development of "intelligent" demonstration engineering.

At the same time, adhere to the principle of "developing relying on the masses and developing serving the masses", with tourism benefits the people and the rich people as the starting point and settlement point. Exploring, side training, and improvement methods to build the first smart tourism · rural tourism information platform in the region.

Comprehensively use modern information technologies such as the Internet of Things, big data, cloud computing, and artificial intelligence, and establish information systems such as effective and uniform management, services, and marketing for rural tourism to achieve digitalization of rural tourism elements, accurate information services, intelligent operation management, and products Supply of personalization, promote the transformation of traditional rural tourism development models to the modern service industry model, and initially form a rural tourism information service system with complete functions, extensive application, and close connection with the market. Investment funds are upgraded to the boutique homestays piloted by Lu Lang. By collecting all -in -tourism data, merchant data, rough processing of resource processing under forestry, and sales of agricultural and sideline products, etc., they attract customers for farmers and herdsmen's homes.

The operator of the farmer's family hotel can achieve online browsing orders, managing rooms, and selling agricultural and sideline products through the mobile APP, effectively increasing customer source drainage, guiding tourists to accurately find relevant information and buying local products, and help agricultural herdsmen The masses broaden the sales channels, build a bridge and bond between farmers and herdsmen and tourists, promote the efficient online circulation of rural tourism products, promote effective supply of rural tourism products, accumulate the development momentum of the rural tourism industry, allow more people Eat tourist meals and get rich.

Enrich the tourism connotation of "understanding"

For a long time, the promotion and dissemination of Linzhi tourism culture lacks the "reference book". The cultural connotation of the tour guide's words is not deep, and the commercialization is obvious, which has led to irregularity and unprofessional scenic explanation.

In order to solve these problems, the Nilizhi Tourism Development Bureau began to compile the work of "Linzhi Tour Guide Words" on the basis of "Linzhi Regional Cultural Series" in 2017.

In 2019, the People's Publishing House published and published the "Ninzhi Tour Guide Word Edition (Chinese Edition)", with a total of 237 pages and 163,000 words in the book. And handicrafts, stories, legends, folk culture, Tibetan Buddhist little knowledge 6 are 6.

In order to meet the reading needs of tourists in the district and inherit and protect the traditional Tibetan culture, in 2021, the "Nilki Tour Guide Word Entry (Tibetan version)" was published by the ancient book publishing house of the Academy of Social Sciences of the Tibet Autonomous Region. The language of "Nilizhi Guide Words" is in line with the characteristics of guide words. The introduction of the content is accurate and vivid, authoritative and professional, and truly played a role in leading the visit.

Optimized the convenient service of "visible"

In order to meet the needs of modern tourism, strengthen tourists' tourism experience, solve problems such as no guides, the cultural level of interpreters, and the level of explanation levels, and insist on exploring and innovating, with the principles of tourists first, touching the river to cross the river to promote the "one The intelligent construction of tourism in the Ministry of mobile phone travel. Two phases have built the first smart tour guide (voice explanation) system in the district, with 516 points in the city, covering 88 scenic spots (points) in Nyingchi. Visitors can scan the QR code at the on -site WeChat or follow the official WeChat of the Linzhi Travel Development Bureau, and enjoy the tourism line guidelines and autonomous voice explanation services in the scenic area for free. Visitors can not only achieve the scenic tour navigation through mobile phones, but also become "tour guides" to facilitate tourists to identify the current attractions.

At the same time, in use, you can use Tibetan and Han dynasties to switch immediately as needed, enjoy the immersive experience of sound, so that visitors can learn from the knowledge, understand the connotation, and enjoy the culture. Smart tour guide (voice explanation) system not only enables tourists to obtain simpler and more convenient travel services, but also enrich the tourist scenes, allowing tourists to have a cultural and technological sense, which is recognized and praised by tourists. Improve the quality and efficiency and core competitiveness of the tourism industry. Next, Nyingchi will continue to update and upgrade the voice explanation system language and various functions, accelerate the promotion of smart tourism characterized by digital, network, and intelligence, deepen the "Internet + tourism", and support the development and construction of intelligent tourism services such as tourist attractions System to comprehensively improve the ability to innovate tourism technology. Wisdom, more exciting in the future. At present, smart tourism has become an important new engine and strong new power that drives Linzhi's high -quality economic development. In the next step, Nyingchi will continue to promote the construction of smart tourism system projects, so that traditional tourism resources and modern information resources will be systematized and deeply developed and activated. Linzhi Construction of the Open Zone of Tibet and promoting the "Four Creations" and "Four Four" contributed tourism forces to welcome the 20th National Congress of the Party with excellent results.

Source: China Tibet News Network

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