The aunt in Shanghai was punished for violating the advertising law, and there was no similar advertisement in Wuhan stores.

Jimu News reporter Shi Qian

Recently, the Hunan Province Market Supervision and Administration Bureau of Hunan Province imposed an administrative penalty on a Xiangyin Renxing Milk Tea Store and fined 20,000 yuan. The reason is that they violated the advertising law and promoted the "Shanghai Aunt" tea drinking their sales. They wrote "more than 200 million cups in the year" on the billboard, but did not indicate which year's sales. On July 11, Jimu Journalists called the brand's national customer service hotline, and the staff said it was already modified.

Aunt Shanghai Aunt Wuhan has no similar advertising words inside and outside a store in Wuhan

According to industrial and commercial data, this milk tea shop was established in September 2021 and is an individual industrial and commercial households. According to public information, the Shanghai Auntie Brand was established in 2013. In 2014, the aunt in Shanghai opened the franchise expansion of third- and fourth -tier cities. By 2018, they had 900 stores and 2,200 stores in 2020. At present, their official website is currently on its official website. There are more than 3,900 stores in the country. Xiangyin County Renxing Milk Tea Store promotes the data of more than 200 million cups of aunts in Shanghai in the year. The basis is not yet clear.

On the 11th, the reporter saw in a Shanghai Auntie store in Wuchang District, Wuhan City that the business in the store was not affected by negative news. Four clerks in the store were busy cashiers or tea making, and nearly 10 consumers were waiting for pickup. Whether it is in front of the store or in the store, there is no slogan of "more than 200 million cups of sales in the year". The reporter then visited the stores in Xu Dong and Optics Valley, and did not have similar advertising words.

Earlier, there were media reports that "annual sales exceeded 100 million cups" on the official website of Shanghai Auntie. However, when the reporter logged in to the official website on the 11th, he did not find similar slogans.

Is "more than 200 million cups in the year" is the unified slogan of the brand or made by individual stores by itself? The reporter then called the Shanghai Aunt's National Customer Service Hotline. The customer service staff did not answer whether it was a unified advertisement, but only said that it was now modified.

The reporter saw on the group buying platform that there are nearly 50 Shanghai aunts stores in Wuhan, and the unit price is about 10 to 15 yuan. Most consumers have praised the brand's tea drinks.

Industry insiders said that the advertising law requires that advertisements must not contain false or misunderstandings. "Best", "Best" and "Selling more than 200 million cups" are such as cautious use of sensitive words.

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