In the seventh year of opening a small bookstore in Shanghai, she said: "People who opened the bookstore are not so great" | Share before bedtime

"People who open a bookstore will not be old." She said.

She is Zhou Ying, from Shanghai, after the 80s, the seventh year of opening a bookstore.

Her bookstore is called "Far", which comes from a poem- ​​"There is nothing in the distance, there is everything in the distance."

The "distant" is not in the distance, just in a small cultural and creative park near Xinhua Road, Shanghai Jiangsu Road.

On the first floor is a gallery, walking on the second floor on the wooden staircase, turning to the end, you can see the "distant book house" handwritten on the glass door.

There are tables and chairs at the door of the bookstore, as if they are welcome to sit down at any time. In the corridor, the green plants are lush.

Zhou Ying's favorite is the rooftop at the top of the park. She said that Birds could be heard.

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"The people who opened the bookstore are not so great, and even they need this bookstore more than the guests before they do this business. Similarly, I am."

In the fifth year of opening a bookstore, Zhou Ying once wrote: "Since it is a business, one day it is over, it is poor operation, nothing else."

It was early 2020 that Zhou Ying just became a mother. Today, her daughter can already flip the picture and read together.

As a "one person's bookstore", "distance" is full of personal style. There are no uniform bookshelves, and the furniture forms are different, and most of them have a little smell of years. Books too. There are new books, old books, crowded together. There is a picture book. There are coffee machines behind the bar, and there are pots, bowls, cups, plates, microwave oven, oven.

"Far" is not just a person. The shelf you can see when you enter the door. A few books are just sent by a Changsha's independent bookstore "Akme", which is "support for Shanghai bookstore after the epidemic." A bookshelf is labeled with the "Killer Bookstore", and its predecessor was a well -known "open and closed". There are familiar guests in the "distant", and when they are read in the store all day long, when the "Wild Boss" is not there, they will help take care of this store.

Changsha Akmei Bookstore "Support" book and killer bookstore's bookshelf

Zhou Ying's WeChat name "Wild Girl" -Everyone called her "Wild Boss".

"At the beginning, I went to the temple to enter the book. This line is indeed few girls." "My people of this age are mostly busy working and bringing baby. The bookstore is always young people, and you will not grow old." "There will be elders who come and see what young people are doing. They feel that opening a bookstore is not easy, it should be supported."

This afternoon, Zhou Ying and the neighbors who deliberately visited the bookstore talked. They are familiar with the baby. With WeChat, neighbors found that her circle of friends always published one book after another.

Opening a bookstore, it seems to be a rare occupation in this city.

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Zhou Ying had been a nurse for five years. He resigned in 2014 because of his longing for the distance.

What do you want to do after you come back? "Open a small shop." Mr. encouraged her.

Opening a bookstore is an accident. She first partnership with others. After moving to this address in 2016, she became a "one person's bookstore".

Before without a child, Zhou Ying devoted his whole mind and all his time to the store. When the guests stay late, the bookstore is late, and sometimes it has reached the last subway time. She loves to travel and lives in the youth hostel, and the bookstore also has a general atmosphere of the public hall of the youth hostel. Someone travels to Shanghai or travels on a business trip, and occasionally enter the store.

During the New Year holiday, Zhou Ying always ran out. Although the bookstore is not open, there will be a key to pass. One year, she used the IPAD to watch the Spring Festival Gala in Chiang Mai, Thailand. The guests in the store brought snacks and watched the Spring Festival Gala with a projector.

Zhou Ying does not like to say "feelings". On the blackboard behind the bar, there are a few "answering curiosity and asking", which is for the first readers who entered the store. "Bookstores have been opened for six years, because of their love for reading and ignorance of business." "Bookstores are not the most difficult period, only difficult." "The most memorable guests are every guest who bought books." Essence Finally, "Is there any question?

People who walk into the bookstore always have many problems, and Zhou Ying is also. Two years ago, in the two or three months of temporary break because of the epidemic, the question she had been thinking was: How do this small bookstore go?

Bookstore's message book

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In the years of opening a bookstore, Zhou Ying has learned to make coffee, and has sold simple meals in the store. "At this point, she didn't make much money." She acknowledged.

But now, she is the most confident is the book. Last summer, the bookstore's pattern was adjusted, and the books that had accumulated over the past five years were made in full. "Now, the average monthly sales of books are about 120 books, and there are more guests who come to buy books in the store. Although it is not a good performance, it can constantly adjust the direction of the book selection in the interaction of physical space. At the same time I am also promoting to read and choose better books. "Because of the epidemic, because of the time to divide the time to the child, what must be abandoned. In the past two years, the distant book house has done" subtraction ". "In the past, I felt that selling books did not make money, always thinking about doing other things to make up for it. It looks rich, in fact, the subjectivity is very low." Under the blackboard of "Answers to Answers", there is a "bookstore recommendation" Wuhan, Changsha, Beijing, Nanchang, Ningbo, Chongqing, Yangjiang ... more than 20 small bookstores. "What we recommend is the focus of the book." Zhou Ying said that it took time to focus on the book, but it was harvested. "There are indeed many books on the Internet, but if I don't find it, my guests will not find it."

"Is there a lot of cooked customers or new customers here?" Asked the "volunteer" of the resident bookstore, "Of course there are many people here, check in."

In addition to recommending letters in the circle of friends, Zhou Ying also has Xiaohongshu account. "Some guests said that after reading Xiaohongshu to find this store, I went to see it." However, Zhou Ying's account is only the book, and does not show the space and details of the bookstore. Recently, her recommendation book has a explosion. Hong Kong writer Liu Yizheng's "Coconut Wind Bana Rain -Nanyang Story Collection", the first paragraph is a subjective recommendation "See him to write about the early Hong Kong market well. Trivial, watching him write about the large and small clips of the ride, you can't stop it. "Follow two books. The "collection" of this paragraph was pressed for 13,000 times, and 25,000 liked. There were 120 comments in the comment area, and the background displayed traffic reached 200,000. Zhou welcomed the book, and made the cover of the cowhide paper. Someone asked, "Where can I buy this decoration version?" Some people still look at Wenta: "Looking hungry."

"I don't know why, I have been pushed." Zhou Ying was very indifferent. "Later, Xiaohong said that he could cooperate and give 300,000 traffic. I did not accept it." In her eyes, the traffic and real selling The books you go are not proportional, "it is useless." Just like her Xiaohongshu account introduction- "I'm just a book." "Everything I do, I still hope that everyone can go to this offline entity to read and buy books."

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Zhou Ying said that now this bookstore "has enough to raise himself, and it is definitely not enough to raise a daughter."

"There are still no guests, usually when I see me when I swipe the screen in the circle of friends." Zhou Ying wrote like this, "That is actually an interesting process, I am like a arrogant selection The official reviews the books on the bookshelf, and read them like an ignorant person. When the price of the title of the book title, I can feel the shame of money in the subconscious. Bad control, I am really a big man. "

She was very hearty, always with a smile on her face. However, in the eyes of the "volunteer" in the third year of the bookstore, it is not easy to "open a bookstore to raise yourself". "One month's rent, property, and hydropower add up to nearly 10,000 pieces. It is equivalent to waking up more than 300 liabilities every day, can it be simple?"

This afternoon, because of her daughter's fever, Zhou Ying left the bookstore in advance. Later guests did not see her. The girl who came for the second time went around on the bookshelf, held the album, ordered a cup of ice coffee, and sat down. "The first time was recommended by friends and came together, it is very interesting. There are many books here, and there are many weird and interesting old books." The girl said that this time I came to the bookstore to choose a gift for friends. At the bottom of the bookshelf in the corner, she tried to reverse two blind documents, one called "Medicine Ancient Articles" and one called "Family Constitution". Opening the book page, she stroked the raised blind text, "It has something to do with healing and healing. Although I can't understand it, it feels mysterious. If she can learn the blind text in the future, isn't it good?"

Girl who wants to buy a blind book

The girl was worried that this was "the book of the boss pressed the box at the bottom of the box, could not afford it", and learned that "two books 100 yuan" and gladly decided to "buy one". Seeing the old ticket roots on the cinema on the counter, I was interested, "Is this selling?" "Volunteer" replied: "This is a gift, you can use it as a bookmark."

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There are often guests who want to get recommended. The distant bookstore has made a "secret book list", which is very similar to the "blind box" that was popular on the market later. At the end of last year, Zhou Ying began to make a "distant book ceremony". Each type of 2 to 3 books was paired with antique postcards, coffee hanging ear bags, and original illustrations.

The reader trusts her taste and is willing to accept some surprises. This may be a tacit understanding between the small bookstore and the guests. At the end of March this year, before the sealing control, a mother took her child to pick books and stock up the bookstore with her children. "In the last four days, a total of 33 books were sold in the store." This is also the trust from readers to the bookstore.

"We sell books, also receive books, welcome to contact." The blackboard of the distant book house wrote. "But there is no scripture book, successful learning, etc." Zhou Ying said that the only time I bought such books on behalf of a takeaway brother. "Last year, I came here specially. I want a" Secret ", a" Rich Dad, Poor Dad ". I said I just bought it online, but he insisted that I was willing to help." Later, my brother went to the store to pick up in the store to pick up in the store. Book. Later, I asked Zhou Ying on WeChat, "Is there a book that can make people speak?" Book."

"Readers who make my book with books, I hope my book selection will not disappoint you." She said, "Actually I am very interested in picture books, but I don't have more time to study, a bit regrettable. If I have time, I still want to still want to Translation picture book. Opening a bookstore is too time. "In Zhou Ying's view, in most cases, the picture book is divided into parent -child reading, but she is more willing to introduce picture books to adults, because the picture book will send the child's happiness and surprise to the picture book. Back to the eyes of adults.

On the second day when I took my daughter to the hospital, the daughter had a fever. Zhou Ying recorded the story in the circle of friends, "Grandma believes that it is an anti -inflammatory medicine; Dad believes that it is the medicine that helps sweat;

The "Volunteer" who likes philosophy opens Levy Strauss' Wild Thinking "." In fact, the question is not whether the mouth of the woodpecker can really heal dental disease, but whether it can have an idea It is believed that the mouth of the woodpecker and the teeth of the person are 'matching', whether it is possible to introduce some of the initial order into the world through the combination of such things ... "

Zhou Ying made a "wild thinking experience" label for this passage. The picture is the book store's book in the bookstore, "Do you buy a experience?"

Liberation Daily · Shangguan News Original manuscript, reprinting without permission

Author: Shi Chenlu

WeChat Editor: Ta Ni

School pair: Xiaochuan

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