Third -party consumer goods evaluation chaos urgently needs to be governed by multiple parties ｜ Time Evaluation

Text/Feng Haining

"I didn't expect to follow the evaluation and step on the pit." This is a consumer experience of a mother. With the vigorous development of e -commerce, a large number of "evaluation" platforms and bloggers came into being. However, the market testing methods and standards on the market are diverse, the quality of evaluation is uneven, and the "raising with business" has become a wind. A few third -party evaluations not only cannot help consumers make correct judgments, but affect the normal market order. (July 11 "Workers Daily")

Theoretically, the third -party evaluation has realistic value, which is not only supplemented by the quality inspection system, but also the spur on merchants. At the same time, it also has a reference to guide consumers. A healthy consumer society is inseparable from third -party evaluation. However, not all third -party evaluations are standardized operations, and many bloggers, online stores, and platforms also provide third -party consumer goods evaluation, creating a lot of evaluation chaos, which have been criticized by public opinion many times.

Obviously, evaluation is a technical activity that requires professional capabilities, and it must be supported by relevant standards and scientific methods. However, from the actual situation, some third -party evaluations have professional testing capabilities. The testing methods and reference standards are scientific, and consumers cannot know. In addition, there are chaos such as "adapting to business" and "collusion with business", which has not only played a positive effect on consumers and the market, but also produced a negative effect.

The consumption experience of the Bao Ma can explain the problem. After reading a number of evaluation notes, she believed in the "strong grass" of a blogger, and as a result, she bought inferior products. It is regrettable that the chaos of third -party evaluation has been exposed many times, but no effective governance has been seen so far. These chaos are still in a state of barbaric growth, and consumers have been misleading and injured.

For third -party evaluation chaos, there have been many constructive governance opinions, such as uniform testing standards and standardized detection methods. The author believes that only all parties work together to govern can eliminate all kinds of chaos. Whether it is consumers or merchants, whether it is a regular inspection agency or a regulatory authorities, they should say "no" to third -party evaluation from their respective perspectives.

From the perspective of consumers, we must use the optional right to eliminate those irregular third -party evaluations, but also adopt rights protection operations for third -party evaluations who mislead themselves. If consumers only choose a third -party evaluation with the qualifications of inspection and testing agencies, they will form a extrusion effect on third -party evaluation without qualifications, forcing them to standardize or withdraw from the market. If the third -party evaluation of misleading consumers, if the consumer is hard, the prosecution in accordance with the law to give it a price, it can also effectively crack down on its arrogance.

In the market, some third -party evaluations secretly cooperated with some merchants to suppress competitors of cooperative merchants through evaluation and fault. This is actually an improper competition. If the quality of the product is suppressed by one side is no problem, but is evaluated by the unscientific third -party evaluation of "splashing dirty water", the victims should safeguard their rights and interests in accordance with the law. The third -party evaluation behavior changed the evil.

Third -party evaluation chaos is also due to the fact that the formal inspection and testing agencies have not played the role of "good coins to expel bad currency". If the inspection and testing agencies established in accordance with the "Administrative Measures for the Qualification of Inspection and Testing Institutions", they can be more actively involved in the assessment of consumer goods, especially for public welfare evaluation services to the public, and those who have no qualifications and professional testing capabilities can Third -party evaluations gradually expelled from the consumer market.

From the perspective of supervision, we must not only establish and improve the relevant systems and standards, but also investigate and deal with third -party evaluation behaviors illegal and violations. The "Internet Advertising Management Measures (Draft for Public Following Opinions)" proposes that consumer evaluation should significantly indicate "advertising". This is very important. It is hoped that it will be issued and implemented as soon as possible, and a normalized supervision mechanism is established for third -party evaluation.

In addition, if the official scope and frequency can be greatly improved, it is believed that the third -party evaluation chaos will also have room for survival. (Yangcheng Evening News, submitted mailbox: [email protected])

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