Together in the Gulbang Festival 丨 Little holiday consumption ushered in Xiaoyangchun

Tianshan.com reporter Hei Hongwei

Gurbang holiday is a 5 -day long vacation and has also become a golden period for consumption. Each merchant is working hard to promote, the people's consumption enthusiasm and rationality, the upgrade consumer demand is concentrated, and the consumer market is full of vitality.

On July 11, Xinjiang Friendship (Group) Co., Ltd. Tianshan Department Store in Tianshan District, Urumqi City, "Friendship · Enjoy Life" Life Museum, citizens are selecting daily necessities. Pomegranate cloud/Xinjiang Daily reporter Hei Hongwei Photo

Policies to increase commodity consumption potential release

"The home is an old house, and the home appliances are old. Taking advantage of the holiday activities, I want to change some new home appliances. There are new discount activities with old replacement. It can be installed on the day of the air conditioner." On July 10, citizens, citizens, citizens, citizens on July 10th, citizens, citizens, citizens, citizens, citizens, citizens on July 10th, citizens, citizens, citizens. Zhang Xinyu came to the Suning Tesco store in Urumqi to buy home appliances.

Support home appliance sales enterprises to issue consumer coupons and subsidies for the people, and carry out home appliances to go to the countryside with old -fashioned and green smart home appliances ... Recently, our district has introduced a series of consumer measures to promote consumer consumption measures.

The policy is strong, and the enterprise also responded positively. In addition to the full reduction and other activities, in response to high temperature weather during the holidays, Xinjiang Suning Tesco launches air conditioners such as air conditioners.

Tian Xiaofei, marketing director of Xinjiang Suning Tesco Trading Co., Ltd., introduced that during the Gurbon Festival, they launched a combination of scene experience, commodity supply, service guarantee, innovative marketing and other combinations. The results are also very obvious. As of July 11, the overall sales increased by 63%year -on -year.

In the past few days, Changji International Auto Show has attracted many citizens. At the auto show, nearly 30 mainstream brands brought all its popular models, and more than 30 new cars were launched. Hundreds of models were displayed on the spot. Various models could meet the diverse car purchase needs of different consumers.

Li Jiahui, a citizen of Changji citizen, pleases a new car at the auto show. "Taking advantage of the holidays, I bought a model that had been seen for a long time. Now the policy is good, the purchase tax is halved, and the merchant also cooperates with the auto show to launch some exemption policies, which can save a lot. "

It is reported that in addition to enjoying the purchase tax of passenger cars half -levying vehicle purchase tax, consumers can also enjoy a variety of preferential benefits such as direct cash plug -in super low down payment, ultra -low daily supply, loan zero interest rate, and car purchase enjoyment subsidies.

On July 11, citizens were selecting vegetables on the first floor of the Huijia Times Shopping Plaza on Zhongshan Road, Urumqi. Pomegranate cloud/Xinjiang Daily reporter Hei Hongwei Photo

Promotion stimulates market consumption potential

On July 9th, in the Xingnong Vegetables and Fruit Wholesale Market in Bole City, all kinds of vegetables and fruits were sufficient, and all kinds of fruits and vegetables were all available. The scene was very lively.

"This year, the fruits are a bumper harvest. The price of watermelon is relatively low. At about five or six cents, the melon is about 1 yuan, and there are still a lot of people who buy it." On the day of the market, more than 2,000 passenger flows, more than 130 tons of vegetable throughput, and more than 60 tons of fruits.

In order to bring a newer and interesting experience to consumers, on the premise of doing a good job of preventing and controlling the epidemic, a series of measures to promote consumption and stabilize the market have been introduced throughout Xinjiang. Tourism and theaters' consumer prosperity has improved.

During the Gulbang Festival, it was the year of the New Year's Huijia Times Department Store Co., Ltd., the company's four major regions and nine stores in the four major regions of Xinjiang carried out the promotion of the year. Cosmetics activities also organized music festivals, super -burning night market series activities, etc.

"Two days before the holiday, the overall passenger flow of the whole Xinjiang store increased double -digit. Among them, the sales of Beijing Road store in Huijia Times on July 9 broke the 10 million yuan." Shen KE Yang, director of marketing management center of the company's marketing management center, introduced the company's marketing management center. Essence

The reporter learned that the sales performance of clothing, food, and outdoor products in various types of products was the best performance, and theaters, entertainment areas, etc. are also popular.

"Outdoor format sales have risen straight, and the overall growth is in double -digit. In order to give more and more consumers who love outdoor outing, Huijia Department Store format linkages the supermarket format to provide consumers with rich and diverse products, except for except In addition to outdoor wearing products, supermarkets also launched preferential activities for outdoor outdoor outdoor products, such as home ovens and beer. "Shen KE Yang said.

On July 11th, consumers are selecting crafts in a living suppl for daily necessities in the CCMALL Times Square in Urumqi. Pomegranate cloud/Xinjiang Daily reporter Hei Hongwei Photo

Upgrade consumer expansion of new market space

During the holidays, watching movies, sports, travel, reading and other activities became the first choice for many people.

On July 10, the flow of people in Xinhua International Book City in Urumqi, many readers selected books, participated in activities, and felt the charm of book incense.

The citizen Wang Meng took his daughter to buy their favorite books, and bought a new book with discounts under the guidance of the staff.

"Reading is a habit. I will take my child to the bookstore to check in regularly. Today I brought my children to read books and buy books.

Leisure consumption such as books, film and television is popular, and online consumption is also expanding new space for the consumer market.

Taking advantage of the Gurbon holiday, Xinjiang Lobu Village Biotechnology Co., Ltd. started an online event. On July 11, in Gullebag Village, Gullebag Village, Gullebag Township, Weili County, the Internet experts were introduced to netizens across the country to recommend local specialty agricultural products such as Lubumi and wolfberry.

"During the festival, our daily sales reached up to 130,000 yuan, an increase of nearly 5 times the same period." Feng Xiaolong, the person in charge of Biotechnology Co., Ltd., Xinjiang Lobu Village Biotechnology Co., Ltd., said that the company cooperated with local e -commerce anchors to expand product influence through the form of live broadcasts and bring the product.EssenceIt will also adjust the products in a timely manner according to the feedback from customers to meet the needs of more consumers. The sales target this year is that the sales target is 10 million yuan.New consumer formats and new models have continued to emerge, which has accelerated the change of traditional industries and continuously adapted to the new needs of consumers.

The relevant person in charge of the Business Department of the Autonomous Region said that Xinjiang will actively cultivate new models such as custom -made consumption, intelligent consumption, and fashion consumption to provide residents with personal exclusive products or services to better meet differentiated, quality, and functional holiday consumption needsEssence

- END -