Scenic area reception volume is innovative, and one vote for popular routes is difficult to find!What signals are passed on during the summer season?

In the past week, Chengdu was very "hot" -the 7 consecutive days of release of high -temperature orange warning signals, and Jianyang even became the first in the country for 3 days. And more "hot" than the weather is the scenic spots in the summer to avoid the summer. Jiuzhaigou, Huanglong, Four Girls Mountain and other scenic spots have reached a record high of this year.

"In the past few days, the number of consultations and orders of travel agencies has increased significantly. The team orders have increased by 150%year -on -month. Popular line products such as Hainan and Xishuangbanna in some stores have been sold out." The manager assistant Huang Qin interpreted with a series of business data "the confidence in doing travel is back again."

The "fiery" of the summer tourism market has long been able to follow. Just last week, the Ministry of Culture and Tourism issued a notice of restoring tourism. Since then, the "communication itinerary card" query time range has also been adjusted from "14 days" to "7 days". A series of heavy measures have stimulated people's desire to go out. Searching and booking data such as hotels, air tickets, and scenic spots on major platforms rose straight, and many popular flight volume returned to its peak. News released by the website of the Civil Aviation Southwest Administration shows that the Japanese Airlines flight and landing of two airports of Chengdu Tianfu and Shuangliu reached 1261 times. In the first half of the year, the transportation and recurring racks and passenger throughput in the first half of the year ranked first among cities across the country.

Scenic areas, travel agencies, hotels, aviation and other travel industries have risen rapidly. Is the summer tourist season? The space flow opened a door, how can we turn the traffic into a consumer dividend?

Trace

"On the way to Wang Poyan early in the morning, traffic jams began. People in Chengdu came to Dujiangyan Qingcheng Mountain to play with water and avoid summer heat?" On the morning of July 10th, Ms. Liu, who took her family to Dujiangyan so much in the circle of friends.

Last weekend, there were not a few people like Ms. Liu. Tongcheng travel data shows that in the past week, Chengdu Drifting Scenic Area has increased by nearly six times week -on -month, and tourist attractions have increased by nearly 80 %. The popularity of popularity also allowed the weekend's Qingcheng Houshan, Wang Poyan, Longchi, Hongkou, Jiezi Ancient Town, Jiulonggou and other places in Dujiangyan. On July 9, as the "top flow" of Sichuan Scenic Area, Jiuzhaigou Scenic Area exceeded 20,000 for the first time this year. Huanglong and Four Girls Mountain Scenic Area also received more than 10,000 tourists in a single day this year.

▲ Qingcheng Mountain

Another obvious signal where passenger flow grows rapidly is that the popularity of inter -provincial tourism has continued to rise. "With the relatively stable epidemic, a series of activities launched in combination with the scenic area are boosted, and the wide and narrow summer stalls ushered in a strong recovery." The relevant person in charge of Chengdu Kuanzhai Lane told reporters that the number of tourists has increased significantly since June. From the first half of June, the first month of the month The average daily average of about 25,000 people, the average daily average of about 35,000 in the second half of June, and a strong recovery of about 45,000 daily at the end of June in the early June, and tourists from other places accounted for a considerable proportion. At the same time, the surge in passenger flow has also brought about the improvement of consumer vitality. Private houses, snacks, and retail in the lane have recovered rapidly. The sales data in June basically recovered to 80%of the same period last year. "Of course, we will pay more attention to epidemic prevention safety. Formulate a more reasonable, flexible and ensuring safety prevention and control measures. "

In fact, with the end of the middle and college entrance examinations and the arrival of the summer, the needs of parent -child tourism, summer tourism, and graduation tour are becoming more and more vigorous. Tourism companies as the core of tourism market have finally ushered in long -lost overtime. "In the first half of the year, we were building products and high cost performance of polishing lines. We have been working overtime in the past few days to step up optimization of line products." Huang Qin told reporters that since June After the news of the Ministry of Industry and Information Technology on June 29, the Ministry of Industry and Information Technology issued the news of cancellation of the "Star" mark of the communications card, and the number of hot line products and the number of orders soared instantly. After selling, the team orders increased by 150%year -on -year.

"On June 16, we issued 30 -person cross -provincial travel teams to Dali, Lijiang and other places." Zhang Wei, general manager of Sichuan Dexin International Travel Agency, said that the number of travel agencies received the number of people in Hunan and the number of depth tourists registered by Guangdong There are more than a hundred people, and the number of applicants for other lines is also increasing.

Bus

The hot summer tourism market has continued to rise, and tourists between regions have flowed, and airports in many places across the country have also been busy. The news such as "Shanghai Fei Sany is full, and the airlines have changed their planes to help" and other news even appeared on the popular topic list on Weibo.

"On Saturday, I went to Hangzhou for a business trip. I did not expect that the airport security checkup team was very long. It is obvious that it can be seen that the family -oriented travel shows that the market is improved and rebounded." This feeling of Mr. Lu, a citizen example.

On July 6, the news released by the website of the Civil Aviation Southwest Administration showed that, driven by the recent production recovery and the advent of summer transportation, the two games in Chengdu (two airports of Chengdu Tianfu and Shuangliu) were taken off and landing of 1261 airports, exceeding the dual -flow airport The highest running history is the highest. There is also a set of data worthy of attention. By the end of June this year, Chengdu Aviation Hub's transportation and landing racks and passenger throughput ranked first in cities across the country.

▲ Figure based on Tianfu International Airport

The booking data of major OTA platforms is more intuitive. Where to go to the platform, as of 15:00 on July 5, 2022, the number of air ticket reservations for summer travel increased significantly. From July 1st to 3rd, the reservation volume increased by 26%from the previous weekend. On July 4th, on the last day of the fuel surcharge adjustment of the previous stage, the national air ticket reservation volume appeared at the peak. Chengdu, Kunming, Chongqing, Guangzhou, Shenzhen, Urumqi, Hangzhou, Beijing, Changsha, Haikou, the top ten of the hot air tickets on the platform on the platform. The busiest Beijing -Shanghai route is a window. At present, China Eastern Airlines Beijing and Shanghai Airlines has returned to 16 round -trip flights per day, and will be increased to 46 daily. According to Wang Xu, the product manager of the marketing department of China Eastern Airlines North China, the current passenger traffic has increased by 2 to 3 times compared to the lowest point in June.

It is worth noting that the proportion of parent -child travel ratio of summer travel peaks has increased. Big data to go shows that the number of ticket reservations for children (2 ~ 12 years old) from July 1st to 3rd increased by more than 50 % from the previous weekend. "After the Dragon Boat Festival, the number of civil aviation national aviation began to increase gradually. After entering the summer, everyone's willingness to travel has increased. On the whole, the industry tickets on July 4 have reached a new high of this year, and they have returned to 70 % of the same period in 2019." Where to go Lan Xiang, Dean of the Big Data Research Institute, analyzed that in addition to the single -day booking volume of air tickets exceeding the same period of 2019, another key indicator hotel reservation is also worth paying attention to. The month -on -month increase was 23%, an increase of 14%compared with the same period before the epidemic in 2019, and the number of reservations in the same period of 2021.

"Starting in late June, the summer hotel reservation has begun. The hotel reservation has shown a trend of increased week. The weekly increase has reached about 20 %. Among them, Chengdu, Chongqing, and Guangzhou are the top three summer hotel reservations." Lan Xiang believes that from the perspective of the current upward trend of hotels, tourism, aviation and other data, if the national epidemic prevention and control situation continues to stable, this summer is expected to usher in a peak season for the tourism market.

▲ Kuanzhai Alley Creative Market

How much consumption?

The popularity of scenic spots has soared, airports and hotels have reappeared busy scenes, and it is difficult to find a ticket for popular routes ... A series of phenomena in the tourism market, conveying the information of strong tourism consumption demand. How can we deal with the "fiery" of the tourism market?

In an interview with Red Star Journalists, both offline tourism companies and online OTA platforms mentioned a keyword: transformation.

"The epidemic has changed the tourism industry. In one sentence, it is transformed in the lower speed." Behind this sentence is Huang Qin's summary of the adjustment of the travel agency business over the past year.

Just last month, Huang Qin just ended a survey of Sanjiangyuan National Park. For half a month, Huang Qin touched Sanjiangyuan National Park. "China's first 5 national parks are our breakthroughs in adjusting business systems and launching new products." Huang Qin admits that the demand for tourism consumer market since the epidemic has changed, and more and more tourists are not satisfied with traditional travel methods. The characteristics of emerging formats such as free travel, exquisite camping, and microcolty holidays have become popular. The characteristics of "my travel is the master". As a traditional travel agency, if you want to have market competitiveness, you must adapt to the new needs of the tourism market and adapt to tourism as soon as possible. The changes in the scene and the market environment promote the transformation and upgrading of its own business.

Huang Qin revealed that the Sichuan Youth Hostel has designed new tourism products and routes for Sanjiangyuan National Park, Grand Panda National Park, Northeast Tiger and Leopard National Park, etc., mainly for ecological experience, self -driving adventure and other series of product systems. At the same time as tourists' sightseeing needs, they have both social and learning scenes, allowing tourists to feel the charm of harmonious coexistence between people and nature during the journey.

In fact, the whole June Sichuan literary travel industry moved frequently. On June 10, the Sichuan Provincial Department of Cultural Travision issued the "Notice on the" Five Inconsistent "of the" Five Inconsistent "of the Epidemic Prevention and Control of the Tourism Industry" to resolutely prevent simplification, one -size -fits -all, and layer increase. Subsequently, Sichuan -Chongqing and Sichuan and Guizhou joined hands with the text travel and Huimin gift package. The 2022 Sichuan Cultural and Tourism Consumption Season was officially launched. Travel format.

"In the next step, we will continue to improve the long -term mechanism of cultural tourism consumption, and actively create a cultural and tourism and consumption atmosphere of the province's linkage, the participation of the whole people, and enjoying the whole people, comprehensively boost the cultural and tourist consumer market, and promote the text of Sichuan texts. The travel market has accelerated the restoration and innovation development.

"The accelerated implementation of various policies from the central government to local policies will effectively stabilize the summer tourism market and the entire tourism market confidence in the second half of the year." Professor Zhu Dan, vice chairman of the Sichuan Tourism Society and dean of the School of Tourism and Culture and Industry of Chengdu University, believes that through the A series of policies such as "picking stars" such as the itinerary card, and a series of cultural brigades issued by localities to promote consumption measures, which undoubtedly opened a door to increase people's space flow. Specific measures to develop safely. "

Behind the hot summer tourism market is a superposition based on a variety of factors, such as the newly needed release after the epidemic has a great impact on the tourism market, the effective epidemic prevention and control, and the continuous popularity of the new format, but can this popularity canTreating revenge tourism, Zhu Dan said that it is difficult to make judgments at present. "This requires tourists to continuously innovate products, increase the supply of tourism products from the supply side, and also produce tourists to enhance consumption confidence and boost the consumption power from the demand side.. From the middle and long term, the situation of continuous development of tourism will not change. "Red Star reporter Li Yanqin

Edit Chen Yixi

- END -