In the pressure, recovery builds a more dynamic market -consumer articles observed in the middle of the year of China

Xinhua News Agency, Beijing, July 11th. Question: Consumption articles observed in the Chinese economy in 2022

Xinhua News Agency reporters Wang Yuxiao, Zhou Rui, Xiong Qi

In the first half of this year, the epidemic situation in some parts of the country was frequent, which caused a great impact on consumption. According to the central deployment, various local departments have issued a series of policies to promote consumption. What kind of signal does the consumption release behind the structural changes?

Consumption to draw a recovery curve

Shanghai, the century -old Nanjing Road, the aroma of food such as butterfly crisp and loquat goods, and the "Chinese Commercial First Street" is returning to "familiar appearance".

In Wuhan, the night fell, and the lights of the Jianghan Guan Building lit up the time.

Xi'an, the Qin cavity performing arts, old -fashioned food, and new retail of Guo Chao's new retail, have become the new favorite that attracts a large number of young people to check in ...

The reporter recently investigated and visited in many places that due to the "cold" offline market such as epidemic conditions, the "warmth" of recovery is being released.

Since March of this year, there are many domestic epidemic points, wide and frequent, so that the initial consumption of the beginning of the year has ushered in the "cold spring". The year-on-year growth rate of the total retail sales of consumer goods in the country fell from 6.7%from January to February to -3.5%in March, and further fell to -11.1%in April. The popularity of restaurants, theaters, shopping malls and other places in some places is "neglected".

Under heavy pressure, a series of active consumer market policies and measures are densely introduced-

Multiple measures encourage large -scale consumption of automobiles and home appliances; provide rents and exemption, platform commission reduction, and financial support for market entities such as catering, retail, and other bailout; The total tax reduction tax reduction is 2.64 trillion yuan; consumer coupons such as catering, retail, etc. are issued in many places across the country to promote consumption replenishment ...

"Consumer vouchers have obvious effects on our sales." Song Huasong, president of the Hunan region of Bu Bee, said that since June, e -commerce platforms have issued consumer vouchers to drive online sales by more than 200%.

With the effectiveness of a series of policies, consumption in various places has continued to heat up and the pace of recovery has accelerated: the total amount of social zero in May was narrowed by 4.4 percentage points from the previous month; in June, domestic automobile production and sales increased by 29.7%and 34.4%, respectively; , JD.com and other platforms, catering, hotels, air ticket reservation and other businesses have increased ...

"The total decline in the total retail sales of consumer goods in May has narrowed significantly. As the order of life gradually recovers, the pace of consumption recovery will also accelerate." Fu Linghui, spokesman for the National Bureau of Statistics, said before.

Perspective consumption upgrade "password"

Heating water purifier, smart sweeping robot, air frying pot -this is a new "three small pieces" selected by an e -commerce platform in 2022.

Upgraded consumption increased rapidly-

"After the epidemic, the demand for health consumption continues to expand. We have successively launched new products that focus on sterilization function and innovate research and development technology to meet consumers 'laundry upgrade needs for consumers' laundry upgrade." Xu Xiaodong said.

Quality, technology, health, green ... In recent years, China's consumption keywords have been constantly updated. "Continuously upgraded consumer demand is promoting the acceleration of supply side. In the future, more products that are suitable for marketing will promote the further release of domestic demand potential.

Service consumption space is broad--

During the "618" period this year, the amount of domestic government self -operated service orders increased by more than 200%; the turnover of laundry shoe washing services increased by more than 280%year -on -year; the turnover of housekeeping cleaning to the home service increased by 188%year -on -year; pet health management, home furnishings, home furnishings New services such as finishing are also welcomed by consumers.

According to data from the Ministry of Commerce, in 2021, my country's per capita service consumption accounted for 44.2%of residents' consumption. Chi Fulin, Dean of the China (Hainan) Reform and Development Research Institute, believes that with the continuous upgrading of consumption, my country's service consumption will continue to grow in the future. Enterprises should focus on meeting consumer service needs and promote the production of products from production to "manufacturing+ manufacturing+ manufacturing+ manufacturing+ Service "transformation and upgrade.

At the end of July, the Second China International Consumer Exposition will begin in Haikou. The number of exhibitors and brands of this session of the Expo has exceeded the first session. The proportion of exhibitors of overseas enterprises has increased from 75%of the first session to 80%. Many companies will bring the "starting" and "first show" products into China.

"We will bring a variety of green health foods full of scientific research technology to the current Expo." Xie Weibo, President of Danone China, North Asia and Oceania, said that the Chinese market is not only large in scale, but also continues to diversify. The huge potential of the market.

In a recent survey of the China Trade Council, many foreign companies said that despite the impact of the epidemic, the development of China's consumer market has not changed for a long time. It is still confident in China's fertile soil.

Build a more dynamic domestic market

Based on the moment, focusing on long -term. With the barriers of blocking points and barriers, consumer vitality can effectively stimulate, and economic operation can recycling smoothly.

The "Opinions of the Central Committee of the Communist Party of China on Accelerating the Construction of the National Unified Unified Market" was released, and a clear signal of reforming the market from large to strong transformation from the large to strong transformation of my country's market; The institutional mechanism obstacles to the circulation of commodity services and the circulation of commodity services; the State Council issued the "Opinions on Further Release Consumption Potential to Promote the continuous recovery of consumption", and strive to break the pain points of the pain points in the consumer field ... Since this year, a series of policies have been in succession to a strong domestic market for strong domestic markets "Passing obstruction" "smooth cycle". "The growth of consumption restoration must not only" goods smoothly ', but also to break the barriers to restrict consumption through reforms, and continue to boost and stabilize consumption expectations with strong reform measures. "Wang Yun said.

The vast county's rural consumer market is a new space to further tap consumption potential.

"Rural consumption has maintained rapid growth in recent years, but there are still many factors that restrict the release of consumption potential." Zhao Ping, deputy dean of the China Council of the China Trade Council, said that it should further improve the county business system, optimize rural consumption supply, and further promote rural consumption potential freed.

The relevant person in charge of the National Development and Reform Commission said that it will continue to strengthen the construction of commodity quality, brand and standards together with relevant departments, promote brand consumption and quality consumption into the countryside, unblock the logistics channel, and improve the conditions of the national backbone cold chain logistics base. At the same time, improve the quality standard system of consumer goods, accelerate the construction of the consumer credit system, and create a good consumer environment with reform.

[Editor in charge: Xue Tao]

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