"Fresh Lights" mislead consumption.

The original white pork was shined with warm red light to become bright and beautiful ... This lamp that made food looks more "fresh" by adjusting the color of the light is called "fresh light" in the industry. In recent years, it has been in each. The use of large store supermarkets and fresh fresh markets is quite common. Some readers have reported that in the supermarket, the fruits and vegetables and meats that look fresh in the supermarket. After buying home, they find out that it is not fresh. The reason is the beautification of the "fresh light". We can't see whether the vegetables and meat are fresh at all. Is this a deception to deceive consumers? "

The reporter found that during the investigation of many stores in Fujian Province and the farmer's market, it was found that the merchants basically used this "fresh light" in the fresh area, and some also used different colors of "meat, seafood, fruits and vegetables, etc. Fresh lights ". At a meat stall in a supermarket, the reporter picked up a packaged pig's hind leg meat and repeatedly compared under the "fresh light" and natural lights. In the following, it is obviously bright and red, and it looks more fresh. The businessman told reporters that the phenomenon of "fresh light" for stalls selling fresh meat is the most common. "Under this light, it is difficult to distinguish the freshness of the meat. Photo is like just being listed. "

The reporter searched on a "fresh light" as the keyword on a certain e -commerce platform. There were more than 5,000 pieces of product results, and most of the unit price was less than 100 yuan. One of the "raw lights" introduced pages of thousands of monthly sales shows that this product is divided into a variety of colors: red and white light "fresh light" for fresh meat and fruits for red warm Light "fresh light", the green and white light "raw light" of the vegetables. The merchant also played marketing slogans such as "Fresh sense of freshness", "no bright and not fresh", and "good business secrets". Among more than 20,000 commodity evaluations, many buyers are stall owners of fresh stalls in the vegetable market. Some buyers commented: The irradiation of "fresh light" made the food look more vivid and fresher, and even the shop business was better than before.

The cost of "fresh light" is low, easy to use, and can stimulate consumers' desire to buy, so it is widely used. Does the use of "fresh light" cause food safety risks? In this regard, Zhong Xiaozhi, director of the Lighting Electrical Electric Room of the Fujian Provincial Product Quality Inspection and Research Institute, said that the "fresh light" is essentially a cold light source lighting fixture that does not emit calories to accelerate food corruption or affect its quality. However, the current industry lacks corresponding standards and design specifications for "fresh light". Different manufacturers have no uniform norms on indexes such as illumination, brightness, color temperature, and color rendering index. Moreover, the production and sales of "fresh lights" do not have a clear professional specification, and lack effective quality supervision.

"Freshlights" mislead consumers, causing deception? A number of lawyers and experts interviewed by the reporter said that the current laws and regulations have not prohibited the use of "fresh lights" to determine whether the key to deception is whether the goods sold by the merchants are qualified. Lights "as a marketing method, this situation is not illegal.

The law enforcement officers of the Fujian Provincial Market Supervision Department also said that from the perspective of the complaint data, most complaints related to the "fresh light" are misleading because consumers are "fresh lights" and purchased new products. " The "fresh light" is essentially the marketing method of merchants. The focus of the daily law enforcement inspection of the market supervision department is matters related to the quality of food sources, inspection and quarantine qualification certificates. Instead of using the 'fresh light'. "

However, some readers have said that the irradiation of "fresh light" can significantly beautify the color and "freshness", which may be misleading when consumers buy fresh products and should be used standardized. He Jie, a reader in Chengdu, Sichuan Province, said that the Consumer Rights Protection Law stipulates that operators should ensure that the actual quality of their goods provides the product is consistent with the quality of the display; operators should provide consumers with real and comprehensive information. "Fresh foods are not ordinary goods, and they are related to food safety. I hope that relevant departments will pay attention to the abuse of 'fresh lights' abuse, introduce corresponding management measures, formulate industry standards and specifications, and protect consumers' legitimate rights and interests." He Jie said. (Edit Li Chuang)

Source: People's Daily Online

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