Sing RAP, horse riding, costume ... the official playing stalks really fight

Author:Look at the think tank Time:2022.07.11

"Yo, yo, yo, yo, yo, yo, yo, yo, yo, yo, yo,

Netizens, friends, everyone is good!

Welcome to Kangbash, the treasure of the Northwest.

In all cities, we are the youngest,

But our per capita click volume is as high as explosive! "

Wearing a hat, wearing sunglasses, and making different gestures with the rhythm, a speaker sang Fan Er.

This is not a net red to bring goods in the live broadcast room, but the deputy secretary of the Ordos Municipal Party Committee and secretary of the Political and Legal Committee. Xing Zheng, secretary of the Kangbash District Party Committee, used the form of singing RAP to promote the city when he delivered a speech on the Internet.

Video screenshot

Wen | Yuan Xiuyue

This article is reproduced from the WeChat public account "China News Network" (ID: CNS2012). The original first was released on July 10, 2022. View.

Have you seen the secretary who sang Rap?

On July 5th, the listing ceremony of the release center of the Condak China Internet Red City Index Index was held. When speaking on the Internet, Xing Zheng first came with a rap. After that, under the "reminder" of the staff, Xing Zheng took off the sunglasses and hats and converted into a serious style for speech.

Video screenshot

After his speech, he quickly recovered his hip -hop style. Netizens were welcome to come to Kangbashshi to avoid summer vacations and recommend a wave of special products of Kangbash.

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As soon as this RAP came out, it quickly became popular on the Internet, causing discussions and reposts by many netizens.

Some netizens liked the secretary's "grounding", and some netizens said that this represents an openness and tolerance of the city.

Some netizens believe that it is the right thing to promote their own cities and products in this way.

Screenshot of short video platform

According to the information of the official website of the People's Government of Kangbashha District, Xing Zheng was born in March 1978. The Master of Law of Oxford University in the United Kingdom and a master's degree in Science at the London School of Political Economics in the United Kingdom. He joined the Communist Party of China in January 1999 and joined the work in July 2002.

From July 2002 to August 2003, Xing Zheng was appointed as a consultant of the Law Department of the Beijing WTO Center. From August 2003 to November 2008, Xing Zheng entered the work of the Market Development Department of the Beijing Olympic Organizing Committee, and served as the director and deputy director of the Olympic brand protection and contract management office.

Screenshot of the website of the People's Government of Kangbabash District

Since November 2008, Xing Zheng has transferred to the work of the National Development Bank, and has served as a deputy cadre of the International Financial Administration. The director of the work office, the director of the cadres of the organ, the deputy director of the Personnel Bureau, and the deputy director of the Organization Department of the Party Committee. In October 2020, Xing Zheng was the member of the Standing Committee of Baotou Municipal Party Committee and a member of the Municipal Government Party Group. In May 2021 Secretary of the committee.

Data Map: Net Red City Kangbash. Photo confession of the Kangbabash District Government.

Kangbash, Mongolian, means "excellent teacher", is the center of political, cultural, and science and education in Ordos.

After serving as the secretary of the Kangbashi District Committee in June 2021, Xing Zheng has repeatedly investigated the cultural tourism work of Kangbashi District, and proposed that it is necessary to promote the new image of new cultural tourism, shape the new IP with new culture, and spread the sound of new media. Create "Internet Red Kangbash" in a place.

At the listing ceremony, Xing Zheng also said that it is expected that the "Kangbash China Internet Red City Index Release Center" can also build "Internet celebrity cities" and build "Internet celebrity cities" and build for Kangbash's high -quality development energy. Urban brands, exploring the "long red effect", and realizing network traffic to provide useful reference and value reference.

Many cultural tourism cadres become popular on the Internet and drain for their hometown

In fact, in recent years, Xing Zheng is not the first case through short video, live broadcast and other methods.

At the end of November 2020, He Jiaolong, then deputy head of Zhaosu County, Yili Kazakh, Xinjiang, was popular online because of a red cloak head wearing a leather hat in the snow.

In June of this year, Liu Hong, director of the Ganzi Prefecture Cultural Radio and Television and Tourism Bureau of Ganzi Prefecture, became popular on the Internet. In the short video, Liu Hong wore a costume and wearing a bucket, like a knight in martial arts novels.

Why use short videos to promote hometown? He Jiaolong once said that he wanted to allow agricultural products in his hometown to walk from behind the scenes to the country.

Liu Hong said that in the past, tourism propaganda used traditional publicity models to invite everyone to participate in the promotion meeting offline. At that time, the influence was limited, but I didn't know what kind of communication could be introduced to Ganzi.

"Last year, because I became a 'Internet celebrity' on the Internet myself, I felt the power of the Internet. I think the coverage of the Internet is too wide. So we think why travel does not spread through the Internet. Human and material resources, and the propagation has expanded, "he said.

For the identity of "net red", their views are similar. He Jiao Long believes that he is not an Internet celebrity, and Yili's landscape is the biggest Internet celebrity.

Liu Hong said that he valued more people to let more people see the beauty of Ganzi and let more people understand the land of Ganzi.

The use of new media to drain for hometown. Some netizens believe that this method can shorten the distance between cadres and netizens, and play a positive role in the development of local cultural tourism. However, at the same time, some netizens believe that the personal IP of the online celebrity cultural tourism cadres believes that it is too high -profile and is "hype."

In this regard, some comments believe that good traffic must be used more well, and cadres should establish the correct "net red" thinking and transform the value of "net red" into a strong driving force for promoting local economic and social development.

What do you think of it?