The first week of the new policy of the Dongguan property market: market confidence has been significantly enhanced, "Shenzhen guest" has entered the market one after another

Wang Dong, a reporter from Southern Finance and Economics, reported that "there are about 15 batches of visiting customers every day from Monday to Friday, and the number of visits on Saturday has reached about 40 batches." Li Ming, a real estate in Tangxia Town, Dongguan ( The pseudonym) told reporters that after the new policy of the Dongguan property market, the number of visits and trading volume of real estate increased significantly compared with the previous. Many customers from Shenzhen Longgang, Guanlan and Longhua started on the spot.

In the early morning of July 4th, Dongguan issued a new policy of heavy property markets. Except for the main urban area and Songshan Lake High -tech Zone, all 28 towns were canceled at the purchase restriction.

The new policy of the property market has been launched for a week. What is the market response? A reporter from Southern Finance and Economics visited and found that in the past week, the real estate market in Dongguan has heated significantly.

According to Kerry data, three days after the new policy of the Dongguan property market (July 5-7), the number of new houses in a single day exceeded 150 sets, with averaging 158 sets a daily increase of 2.7 times. Previously, the overall exfoliating rate was low, with a daily average of about 42.5 sets, and basically rarely had a record of a single day.

Che Dirui, general manager of the Dongguan Central Plains Strategic Development Center, said that from the market data of the past week, the New Deal has a significant positive impact on the rigid group with actual housing demand. It is expected that the wait -and -see mood is strong and is still looking forward to the launch of more preferential policies. In the future, as the market gradually stabilizes, with the increase in transaction volume, the market emotions will be gradually recovered.

Property market recovery

In fact, the Dongguan property market policy has been loosened many times, but the overall property market is still difficult to improve. Due to insufficient confidence in the market and the downturn, the inventory of Dongguan's real estate market has accumulated backlog. According to the big data of the Central Plains, at the end of June this year, Dongguan's residential inventory was as high as 4.25 million square meters, an increase of 42%year -on -year. Based on the digestive speed of the past 6 months, the digestive cycle was 26 months, a record high.

However, unlike previous property market policies, the New Deal is no longer the loosening after the regulation of the regulation, but a more direct way. It is the first time that Dongguan has issued a non -purchase area since the implementation of the city's purchase restriction policy. At the same time, for differentiated housing loan policies, reporters from Southern Finance and Economics have learned that some banks in Dongguan have been implemented one after another, and the minimum posters with a lowest down payment of 20 % have also been announced in major new markets.

28 Town canceled the minimum purchase restriction and down payment from 20 %. It is undoubtedly the most strong policy relaxation in Dongguan in recent years. It has superimposed the low mortgage interest rate, which has continuously released the signal, and the pace of warming up the property market has accelerated.

"The down payment is only 520,000, and the number of customers who just need" just need "are very attractive. At present, the number of registered people in real estate exceeds expectations." Li Ming told reporters that there are two significant characteristics of customers who have transactions after the new policy. Local buyers who have visited the project before, due to insufficient budget or qualifications for house purchase, while the proportion of purchase restrictions and down payment is decreasing, it is "get on the car" early; "Loan interest rate" came to Linhen Real Estate Tao Fang in the principle of nearby.

A real estate located in Gaoyao Town, as a improved real estate, the project is mainly pushed for five different types of units with 96-193 square meters. A reporter from Southern Finance and Economics learned that after the New Deal, the real estate attracted a large number of improved customers. The number of visits on the weekend reached more than 200 batches. "The threshold for the down payment for the new policy and the improvement of demand has been greatly reduced. The original budget is enough now, and there are even more budgets." Ms. Wang, who intends to buy the real estate.

Market participants generally believe that this new policy has effectively promoted the release of market demand through a series of means such as restrictions on purchase restrictions and reducing down payment, especially self -occupation and improvement of sexual needs. Expectation is gradually turning.

Developers have increased discounts

In addition to the frequent favorable policies, in this round of adjustment of the property market, developers are also vigorously pushing the market, and the entry of the new politics enthusiasm for destocking is still the marketing strategy of most projects.

A reporter from Southern Finance and Economics learned that in order to stimulate sales, some developers in Dongguan launched the down payment installment and the down payment ratio of only 5%. The discount war fought more and more.

On the basis of the overall downgrade, Shi Yan's real estate launched a larger discount, with 0.5 % down payment and 1.5 % of the remaining 1.5 %. According to the salesperson, buyers need to purchase at the filing price, first pay the down payment at 20%, and return 15%within 15 days after the online signing. A real estate in Houjie has launched a 7 -day payment of 5%down payment, and 5%will be paid within a month. The remaining 10%will be paid within one year without interest.

In addition, a real estate next to Humen High -speed Railway Station has launched a one -year interest -free installment in the down payment. The first phase of the first phase is 200,000. The real estate sales staff told reporters that the increase in discounts has attracted the attention of many home buyers. Essence

"Most of the pressure on the development of business performance in the second half of the year, and the willingness to ship is strong, so I judge that the property market in the second half of the year is still a continuous promotional market." When listing, the supply of approximately 2.55 million square meters, plus the inventory of 4.25 million square meters, the overall supply of 6.8 million square meters, the market competition is very fierce.

Insiders believe that although the New Deal has played a role in stimulating the property market, since July-August is a traditional off-season. From the perspective of market performance over the years, the launch of relevant discount measures has become the key to promoting transactions.

"For real estate companies, it is recommended not to really recover discounts and discounts, because the overall new house destocking pressure is huge. It is a wise move to go to inventory when the policy is favorable, especially in Tangxia and Fenggang." Derei said. Shenzhen guests come to buy a housing trend to heat up

Thanks to the geographical advantages of the two major first -tier cities in Shenzhen and Guangzhou, the Dongguan property market has won the favor of Shenzhen and Guangzhou customers. With the loosening of the Dongguan property market, the proportion of Shenzhen customers in Dongguan has increased, and the Lin Shen area also put Shenzhen customers back to its eye -catching position.

Southern Finance and Economics reporters recently visited many real estate in Dongguan and found that many real estate has ads and attract customers, especially in the Shenzhen -Shenzhen area under advertisements such as "1 hour from Shenzhen" and "40 minutes to Shenzhen ×× District". This phenomenon is even more For general.

"Last week, I visited about 15 batches daily and 6 sets of transactions in 5 days, of which 4 sets were Shenzhen customers." Sales staff of a real estate real estate in Fenggang Town said that the real estate is located in the Linghen area. Shenzhen customers went to see the house, and the visit rate was much higher than before.

The most obvious performance is the network group. Taking a house purchase exchange group established by a real estate agency as an example, because of the downturn in the property market, there are few speakers, but now the discussion has become hot. Essence

Data show that the number of commuters of the Shenzhen -Wanwan two places is close to Guangfo every day, which is also close to Guangfo. It is also a Twin city with an average daily commuters exceeding one million. In the context of increasingly close associations in Shenzhen Wan, Real Estate Dongguan is also the choice of Shenzhen people with limited budgets.

"For some difficult customers in Shenzhen in Shenzhen, the Dongguan Linghen area has a unique location advantage. Under the premise of accelerating urban construction and traffic interconnection, the work and life of Shenwang Shuangcheng is also a choice." Che Dede. Rui said that the trend of Shenzhen guests to return to Lin Shen will gradually heat up, but there will be no phenomenon that poured into Dongguan. Unlike in the past, after the new policy of the Dongguan property market, the big tone of "housing does not speculate" in the "house living" In the direction of Shenzhen's home property, from investment to self -occupation.

People in the industry also believe that some Shenzhen customers will be attracted to the purchase of houses after the deepening area of ​​Dongguan is lifted, but it will not be overheated. Because of the strong linkage of the Shenzhen and Dongguan property market, in the past, when Shenzhen regulated, residents who did not have a house or insufficient purchasing power in Shenzhen would choose to buy a house in Dongguan. The current situation is that Shenzhen's demand is at a low level.

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