After the three rounds of loosening in the Dongguan property market

Economic Observation Network reporter Fu Xiaoyin's on the third day of the restriction of purchase restrictions. On July 6, Lin Qian from Shenzhen signed a new house in Fenggang Town, Lin Shenqi District. On the same day, Yang Yan, an office worker in Dongguan, hesitated for a week. Starting a new house in Houjie Town near the urban area; the local person Wang Li regarded the opportunity to invest at this moment, and was determined to use 20 % down payment to pry up a new house in Humen in the industrial town.

In the early morning of July 4, Dongguan issued a document to relax the real estate regulation policy again, narrowing the housing purchase area from the city to 4 streets and Songshan Lake high -tech industrial development zones in the city. In addition, documents also require commercial banks to implement differentiated housing credit policies.

Immediately afterwards, commercial banks responded to financial support. The minimum down payment of non -mortgage and no -loan -free down payment for non -purchase areas and 30 % of the lowest down payment for second houses.

The cancellation of purchase restrictions and reducing the down payment ratio, double -loosen, the new policy of Dongguan property market began to attract foreign customers, rigid people, and investors.

In Fenggang Town, Dongguan District, Economic Observation Network saw that even on the working day, there are Shenzhen guests at each building. Most of them are family travel, and some have run three real estate. The building brought obvious popularity. Before the New Deal, there were only sporadic visits on the weekend, and the new policy rose to two digits the next day.

Lin Qian from Shenzhen Longhua fancy a large -scale TOD market in Fenggang with his wife. The real estate is only 15 minutes away from his working place. Prior to the "7.4" new policy, non -Dongguan's household registration took at least two years to pay more than 12 months of social security or individual taxes to be eligible for house purchase.

The sales manager of the real estate told the Economic Observation Network that the project was developed in three phases, with a total of more than 5,000 households. It is difficult to digest the local customer source of Dongguan alone, mainly for Shenzhen customers. Therefore, the project is benchmarking the high-end projects of Shenzhen everywhere, such as customized aluminum plates, and the glass is all adopted by the hollow LOW-E glass.

He introduced that after the "7.4" New Deal was introduced, Shenzhen customers who came to see the house suddenly increased. Some customers even transferred the deposit at 5 am on July 6th. Buying small units below 144 square meters can down payment, such conditions are very attractive to Shenzhen. "

On July 6, a dozen negotiation tables at the real estate sales center were full of houses.

Compared with the new market of Longhua Guanlan or Longgang Grand Canal New Town in Shenzhen, the real estate price is about 35,000 yuan/square meter, and it has a price advantage of 12,000 to 20,000 yuan/square meter.

At present, the main types of Fenggang in the sales project are mostly three -bedroom and four -bedroom. Multiple project managers told the Economic Observation Network that their project positioning is improved, because Shenzhen customers who come to Dongguan to buy a house even want to use the same price to get higher. Residence experience.

The "7.4" New Deal also made investors smell the opportunity. "The down payment is 20 %, not buying it in vain." Investor Wang Li bluntly stated that low down payment is the main reason for him to take out.

On the afternoon of July 7, after the two new markets in Humen Town, he decided to buy a 97 -square -meter three -bedroom three -bedroom three -bedroom three -bedroom three -bedroom three -bedroom three -bedroom three -bedroom. It takes 20%, and the down payment amount is reduced from 30%to 730,000 yuan. In addition, he can also enjoy 4.45%loan interest rate, which is the same as LPR.

The consideration of choosing a small apartment is convenient for the later period. He believes that some residents who live in small property houses or self -built houses will have a demand for changing houses in the future. However, due to limited funds, small units may be preferred.

For Wang Li, another benefit is that the "Guanqi" issued by Dongguan in May has shortened the transfer time of commercial housing transactions from 3 years to obtain a non -moving property right certificate to 2 years.

Wang Li also has confidence in the appreciation space of the house. Humen is at the intersection of the three major metropolitan cities in the Greater Bay Area. Driving to Shenzhen or Guangzhou, the car is only 1 hour. In addition, Humen is not only the top three industrial towns in Dongguan in the "trillion" city, but also radiated by the planning of Binhai Bay New District in the future.

As a locals in Humen, Wang Li watched the price of Humen's new house from about 15,000 yuan/square meter in 2016 to 30,000 yuan/square meter today. Even in the first half of 2022 in the property market, Hefu Big Data It shows that the price of Humen's houses still rose 13%year -on -year, and a villa purchased by family in 2017 has doubled the price. However, Wang Li also realized that the house prices in Humen would not rise as fast as before.

Another local investor in Humen is also looking for a suitable residential product. She already has two houses in her name, both in Humen Town. After no "house tickets", after the "7.4" new policy, they have obtained the qualifications of house purchase. The TOD project of Humen launched a large units of 200 square meters, which is specially understood, but the surrounding facilities are not satisfied with her.

For Yang Yan, the "7.4" New Deal brings more confidence.

One weekend before the New Deal, she had paid the deposit at a new sales office in Houjie, but she was not determined to sign the subscription book because she was not sure if it was the best time to shoot at this moment. The regulation has been running until the third round, of which the "Guan 7" on May 14th implements the number of two -child and three -child families to increase the number of house purchases. In May, the second -hand housing market in Dongguan took the lead. According to the data of Hefu Research Institute, the transaction volume of second -hand housing rose 20%month -on -month, and the price increased by 19%year -on -year; the transaction volume of second -hand housing in June increased further to 55%; Success, but the price still falls from the previous month. The "7.4" New Deal allows Yang Yan to further confirm that the property market is now a trough. As the transaction volume rises, house prices will rise closely. Finally, comprehensively considering the surrounding facilities, solvency and delivery, she was determined to buy. Although she caught up with the New Deal, Yang Yan's down payment only needed 20 %, but considering the pressure of loan repayment in the later period, she still chose 30 % and the down payment was 700,000.

Synchronized with the "7.4" new policy, some real estate in Dongguan has changed from providing the down payment installment policy to tightening installment time and grabbing down payment.

According to the data of Hefu Research Institute, Dongguan's "July 4" New Deal was introduced in the week, with 891 units in one -handed residential houses, an increase of 90%month -on -month, and a transaction area of ​​111,000 square meters, an increase of 73%month -on -month.

Humen's new sales manager told the Economic Observation Network. Before the New Deal, there were three down payment methods, of which the down payment installment was paid for one year and a half, and did not enjoy discount discounts; the down payment was paid before the end of the year, and you could enjoy a 9.6 % discount; the down payment within 1 month of the down payment was within 1 month of the down payment. You can enjoy 9.4 % off, but now you have not accepted the payment method for a year and a half. Another new sales manager also said that the new policy can be permitted before payment, but now it is necessary to pay the payment within seven days.

However, according to the Economic Observation Network, the new house projects sold in Dongguan generally retain the discount discounts before the New Deal, and the total price after discount is between 9.6 % and 8.5 % off.

(At the request of the interviewees, Lin Qian, Wang Li, and Yang Yan in the text were a pseudonym)

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