My Story of Into Bo ｜ Into the Expo witnessed the birth of the new "base", the Feng's group rooted in Shanghai

This year is the 5th anniversary of the Expo. Over the past five years, the participants, experiencers and witnesses of the Expo will use the "Expo Story" to write a paragraph that have been written by themselves. The magical charm of changing the lives of countless people ". In order to share this memory, we launched the "My Entrance Story" collection event on June 1, and have received a lot of submissions. The future is available. In July, we focused on "big strategies", and multi -dimensional display of the expo as an important national strategy, home diplomatic platform, and international public products. Let's follow the "Expo Story" to experience the powerful attraction and magical charm of the Expo together. They will continue to "Oriental Covenant" this year, take the open spring breeze, and enjoy a better future!

Feng Yujin, President of Feng's Group China

This year is the fourth year of my president of Feng's Group China. Whenever I talk about the birth of the new "base" of the President's Office of China, I can recall the puzzlement between Feng's Group and the Expo.

In 2018, the Expo was held for the first time, and the Feng Group became one of the first batch of companies to confirm the exhibition. As a century -old Hong Kong enterprise originating in Guangzhou, we have established a wide range of business networks in the Mainland very early. For a long time, Feng's Group has actively played the role of bridge connecting the East and West with its deep accumulation and resource advantages in the global supply chain management field, helping domestic brands to "go out", and at the same time help international brands "introduce". On the stage of the Expo, we are fortunate to communicate with government representatives and industry partners to learn from each other, not only helping exhibitors to expand the circle of friends, but also to fully feel the huge opportunities in the Chinese market. After the closing of the first Expo, the group made a major decision -build a new "base" in Shanghai. It is the success of the first Expo. We have strengthened our confidence and determination to further integrate into the overall development of the country, understand the mainland market, and prioritize the development of mainland business. In just half a year, the Office of the President of the China District China President's Office officially landed in Shanghai Caohejing Development Zone.

Since then, the Feng's Group has formed a dual-core operation model of "Shanghai-Hong Kong", and the "inside and outside should" keep driving in mainland China and the international market supply chain.

In 2019, the second Expo has more special significance for me. Because this is the first "big test" after I officially served as the president of China. Fortunately, with the joint efforts of the presidential team, we finally handed over a wonderful answer to the group.

From the establishment of the President's Office to the opening of the second Expo, there are only less than half a year of preparation time. How to get the strong support of each branch in a short time and successfully complete the work of the Expo in a short time. the biggest challenge. In order to mobilize each branch to actively participate, we can carry out communication work according to local conditions and come up with the dazzling exhibition plan. Finally, we will complete the pre -exhibition tasks as scheduled, and successfully lead the branches to collectively unveiled the second expo. Since then, the President's Office has officially established the Expo Project Preparatory Committee in the company, leading the group to participate in the exhibition with various business departments. I clearly see that the team's communication efficiency and execution are increasing every year.

The 2019 Exhibition and Entry Expo achieved a complete success. Not only did the practice of the young management team run this young management team, but also gave the group's various business departments a deeper understanding of the value of the expo platform. Although the following two sessions experienced the epidemic test, the president of the China District also lived up to expectations. It played an important role in the unblocked company's cross -departments and cross -job communication. Market demand.

I always believe that the spirit of innovation for enterprises is the key to success. The century -old enterprise wants to keep up with the pace of the times. The Expo is an excellent display platform for our innovation of digital supply chain innovation.

Feng's COBALT (COBALT) has exhibited data -based knitting intelligent manufacturing systems with data as its core and supporting personalized customization for two consecutive years. At the same time, it also supports a order, which greatly conforms to and leads diversified and personalized consumer needs. The French children's clothing brand Petit Bateau is also the beneficiary of this innovative technology. The small sailing brand uses a knitting intelligent manufacturing system in China this Spring Festival. It is loved by domestic consumers.

Facing the wave of digitalization and the trend of consumption upgrade, we are actively empowering the transformation of supply chain with new products and new technologies, and we are committed to creating a more flexible, more tough and more sustainable supply chain system.

From the Canton Fair, which opened more than 60 years ago, to the service trade that started in 2012, to the amazing global expo, we saw that China continued to integrate into a global economic cycle with cooperation and open attitude, and promoted the global economy with its own development to promote the global economy. Common prosperity.

Thanks to the strong overflowing effect of the Expo, Feng's has continued to accelerate the pace of deep cultivation in the mainland market since the first expo in 2018, and each "Expo's Covenant" has also witnessed the 100 -year supply chain of Feng's Group. The ambition and pride of the new journey of the company.

About the Author

Feng Yujin, male, one of the fourth -generation inheritors of the Feng family in Hong Kong. He is currently the president of the Chinese district and CEO of Li Tong Holdings Co., Ltd.Plate.As one of the leaders of the group, he attaches great importance to and trust the platform of the Expo. During each exhibition, he will actively conduct exchanges and discussions with government representatives and industry partners, and jointly explore the innovative development path of supply chain and retail industry in the context of the digital era.Participate in the "My Entrance Story" solicitation:

No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life.Know the story tells us.Please refer to the way of participation: The Global Collection event of "My Entering the Bo" has begun!

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