Internet medical industry to midfielder Ali Health and new actions
Author:Securities daily Time:2022.07.11
Recently, the "Detailed Rules of Internet Diagnosis and Treatment (Trial)" (hereinafter referred to as the "Detailed Rules") was jointly issued by the State Health and Health Commission and the State Administration of Traditional Chinese Medicine. Many people in the industry regard the implementation of this heavy policy as a sign of the Internet medical industry to enter the standardized development.
Specifically, compared with the "Details of Internet Diagnosis and Treatment (Draft for Opinions)" released in October 2021, the content of the "Details" has not changed much. The overall goal is still to promote the healthy development of Internet diagnosis and treatment.
According to the 49th "China Internet Development Statistics Statistics Report" released by the China Internet Information Center, as of December 2021, the size of my country's online medical users reached 298 million, an increase of 8.308 million from December 2020, online Medical users account for 28.9%of the overall netizens.
In the interpretation of the "Detailed Rules" issued by the National Health and Health Commission Medical and Health and Health Management Bureau, Shu Ting, the Institute of Management of the National Health and Health Commission Hospital, believes that Internet diagnosis and treatment is an emerging format of the medical industry, and it also triggered new economic growth points.
Especially during the epidemic, under the leadership of the National Health and Health Commission to vigorously develop new policies such as Internet diagnosis and treatment and smart hospitals, Internet diagnosis and treatment have achieved large -scale growth, and the number of Internet hospitals has also increased. The pressure of medical services, reducing personnel gathering, and reducing cross -infection have played a positive role, and have become an important part of my country's medical service system.
According to the actual problems in the practice of the Internet medical industry in recent years, the focus of supervision reflected in the quality management of the Internet diagnosis and treatment process.
As a header of the Internet medical industry, Ali Health insists on becoming an important participant and active practitioner of serious medical care, continuously upgraded to patients' services to improve the accessibility of high -quality medical resources.
The development of Internet diagnosis and treatment has arrived at the time, and its potential has become. From the explosive growth of the epidemic to further strengthen the essential positioning of serious medical care under the guidance of policy guidance, the Internet medical industry has already reached the midfield. But Ali's health obviously did not stop. In the second half, what is Ali's health chips?
Further consolidate patient service capabilities
Only health can long -term, the essence and requirements of medical services have never changed, and the quality of service is the eternal theme of the medical industry.
Ali Health is quite a lot in this aspect. Recently, Ali Health Internet Hospital has upgraded its four major specialty centers. Not only upgrade the doctor's lineup, introduce experts from Fudan Top 100 Hospital, but also launch "specialist steward", "quick consultation" and "pediatric night clinic" services. For the needs of patients in different scenarios, the inquiry and health consulting services are finely upgraded.
Among them, "specialist steward" is a highlight of this upgrade. "The disease comes like a mountain, and the illness is like drawing." Some patients who need long -term treatment will often experience the recurrence of the condition, and it is not a one -online consultation to completely solve the problem. Some infants and young children often have rapid condition and fast change. Parents need to communicate with doctors in time to seek advice on nursing.
In response to this kind of situation, Ali Healthy Internet Hospital Featured Specialist Center has formed a team of specialist steward with medical background and professional training. Within 48 hours after the consultation, the specialist housekeeper will take the initiative to contact the patient to inquire about the condition and give suggestions for rehabilitation and care. According to the patient's condition, if there is a need for continuous communication, the specialist steward will open the entrance to the online communication for the patient, penetrate the health management throughout the patient's disease, and accompany the patient to recover.
It is not difficult to see that the addition of "specialist steward" is intended to solve the actual problems of patients and improve the quality of services. The interaction of Internet consultations is relatively shallow. The communication between patients and doctors often only lasts for a few hours, and even the normal viral colds, the course of disease is 1-2 weeks. The changes in the condition and the changes in medication, and the patient cannot continue to obtain suggestions from the doctor. The emergence of "specialist steward" filled this vacant, allowing online diagnosis to upgrade from "advice" to the "course of the disease".
Since the beginning of this year, Ali Health has continued to make efforts in the field of Internet medical treatment and has frequently moved. On June 6, Ali Health and Huiyi World Internet Medical Platform signed a contract to reach a strategic cooperation. The two parties joined hands with Zhongan Insurance to create a "Internet+" slow disease insurance product "An Tang Insurance" that focused on serving diabetes patients. New model outside the hospital. On June 27, Ali Health reached a cooperation with De Shengtang Group to serve the "Good Pharmaceutical Insurance · Anxin Protection" designed for the "three highs" crowd in more than 1,000 stores nationwide.
Earlier this year, the new crown pneumonia's epidemic broke out in many areas across the country. Internet medical treatment was once again supplemented by offline medical care, and it played a unique advantage. The Ali Health Organization's multi -round free clinic allows patients to contact the doctor online to help judge the condition. A obstetrician and gynecologist in Shanghai, during the epidemic, took more than 300 pregnant women within a month. During the isolation of the patient's home, it not only brought healthy suggestions to pregnant women, but also brought psychological comfort.
On the other hand, Ali's health concentrates on the grassroots level. Through the Internet technology, I try to break through regional restrictions, continuously push health services to depth, improve the current status of imbalanced medical resources in my country, improve the work efficiency of grassroots medical care, and alleviate the real pressure of grassroots doctors. As a result, the status quo of the county and rural first -level residents in the county and rural areas is expensive. Take a 70 -year -old patient in Longhui County, Hunan as an example. His family lived in a remote mountainous area more than 100 kilometers away from the county seat. He had a slow disease for a long time. He did not go to the county hospital to return to the illness in time due to the distance between the problem. In the Spring Festival this year, his daughter taught him to retract and buy medicines online, and this situation was finally resolved. Through the electronic prescription prescribed by the doctor, Lao Wu bought the life -saving medicine that was not available in the county hospital.
In addition, Ali Health has invested in "Yunji Jian", creating a "community on the cloud", and realizing the integrated management of medical resources in counties, townships, and villages. In November 2020, with the support of Ali Health and Xiu Niu Medical in Zhejiang Province, the People's Hospital of Zhejiang Province launched the first county "Cloud Medical Community" in the country, covering 120 medical institutions in the county, and sent high -quality services to " Fields ". One year after the launch, the county's consultation rate increased by 5.3%, the coverage rate of family doctors significantly increased, and the rate of control of chronic diseases such as hypertension and diabetes increased by 20.2%.
In the process, the Ali Health Platform carries the effects of connecting between doctors and patients and the effectiveness of medical resources: doctors from hospitals such as first- and second -tier cities, and doctors in three -tier hospitals to open "clouds and consultation", provide re -consultation services through Internet hospitals, and remote areas. Patients with chronic diseases can solve the "last mile" of chronic disease management without going out.
Medical and health services break through multiple breakthroughs
While Ali Health continues to improve quality, safety and service levels, it also continues to actively explore Internet medical services and pioneer forgenate.
On May 25, Ali Health released the 2022 fiscal year announcement announcement. As of March 31, 2022, Ali Health achieved revenue of 20.58 billion yuan, an increase of 32.6%year -on -year, and gross profit of 4.1 billion yuan.
It is worth mentioning that under the condition of stable performance, Ali Health Medical Health and Digital Service Business Revenue increased significantly by 98.9%year -on -year, and the business has achieved multiple breakthroughs.
According to financial report data, the annual number of active users of Alipay Medical Health Channel operated by Ali Health in 2022 was more than 690 million, an increase of 170 million over the fiscal year. A total of nearly 160,000 people, practicing pharmacists, and nutritionists with Ali Health Signing provided online health consulting services, an increase of more than 20,000 from half a year ago; the daily online consultation service volume has reached 300,000 times, an increase from six months ago, an increase of six months ago 50,000 times.
Traditional Chinese medicine is a summary of the clinical practice experience of hundreds of millions of people in the Huaxia nation. The equal emphasis on traditional Chinese and western medicine is one of the policy policies of health and health in my country, and it is also the significant characteristics and unique advantages of my country's medical and health undertakings. On March 29, the General Office of the State Council issued the "Fourteenth Five -Year Plan" Traditional Chinese Medicine Development Plan "to comprehensively deploy Chinese medicine work during the" Fourteenth Five -Year Plan "period.
With national policy support and encouragement, Ali Health actively explores science and technology to enable Chinese medicine. In the fiscal year of 2022, Ali Health completed in -depth integration with Xiaolu Traditional Chinese Medicine, forming a medical and health service capabilities of traditional Chinese and western medicine and online and offline. Data from Little Deer Traditional Chinese Medicine disclosed in the financial report shows that the registered Chinese medicine practitioners have reached 76,000, and they have served nearly 10 million patients.
In addition to strengthening the construction of the key Chinese and Western medicine departments of Internet hospitals, Ali Health also provides users with online and offline medical and health service systems including physical examination, nucleic acid testing, registered, vaccine, oral, psychological, vision, and nursing. Ali Health has provided consumer -level and professional/medical -level testing services for nearly 3 million users. At the same time, Ali Health Medical Experts Industry Experts provide standardized medical examination services for seven major customers such as young and middle -aged and elderly people, covering more than 140 There are nearly 700 hospitals in the city.
Standardous development and high -quality development are the key to the survival of the Internet medical industry and the future direction. Whether it is the construction of key Chinese and Western medicine departments, or medical services covering multiple health management scenarios, and improving the quality, safety and service level of medical and health services, these actions point to the patient's service capabilities. This basic skill is also the core ability of Ali Health to continue to lead the industry in the second half of the industry. (Jing Xin)
(CIS)
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