Ease and hard work are the background of Chengdu

Why is Chengdu so popular?

The slogan of "Escape from Beishangguang" seems to have shouted for a long time. Now, the data is intuitively explained that this is not just a slogan.

According to the permanent population data released by major cities, Beijing decreased by 4,000 in 2021. Shanghai and Guangzhou, which are also old -fashioned first -tier cities, also have a decrease in population growth. In 2021, the population of Guangzhou increased by 70,000, and the population growth in Shanghai in 2021 was 10,700.

Where does the population flow? According to the news of the Chengdu Statistics Bureau, the Sichuan Provincial Statistics Bureau was approved by the Sichuan Provincial Bureau of Statistics, at the end of 2021, Chengdu's permanent population was 2.1192 million, an increase of 245,000 from the end of the previous year, an increase of 1.17%, an increase of 254,200 from the seventh national census time point. people.

Picture based on Chengdu Statistics Bureau

In other words, the number of population growth in north, Shanghai, and Guangzhou is less than one -third of Chengdu.

Today, Chengdu is not only a "net red city" in social media, but also the "city of dreams" for most people. Why is Chengdu so attractive? Not only because there are hot pots, pandas, and wine, because the enthusiastic people and deep cultural accumulation here, in fact, this seemingly comfortable city also has a background color.

How can a city with deep historical accumulation maintained innovation in the torrent of the era? Chengdu, and brands from this city have their own positive exploration. On July 8th, Chengdu's "Urban Business Card" Shuijingfang founded the "Make Friends with Tables · Achieve a Beautiful Urban Forum". As the earliest country in the world in the world, my country has maintained the first position of Chinese liquor production and sales for many years. And Shuijingfang is the only liquor brand from Chengdu in the "six golden flowers" of Sichuan wine. This event with a table friend is the story of the ancient city Chengdu in 4500 years. The 600 -year -old Shuijingfang, telling the story of 70 years of hard work.

A table friend is a state of comfort and hard work, and this is exactly the state of constant balance and pursuit of every person living in the city.

Meet friends with tables, feel the collision of history, inheritance, and culture

Chengdu was the home of Shuijingfang 600 years ago. Now, Shuijingfang invited guests in Chengdu, showing the friendship of the landlord. Following the launch of "Shuijingfang Ping Ping", Shuijingfang also created an IP of "friends with tables". Through a series of "table friends and accomplishment of beautiful city forums", Shuijingfang took the "table" as an opportunity, "wine" as the medium, invited invitations to invite invitations Representatives of ball tables, wine tables, and round tables, linking the elites of various ways, harmoniously, and creating more possibilities for urban development and a better life.

The opening of the forum is set to Chengdu, and it is also Shuijingfang. Different "tables" and circles are linked to Chengdu's unique business value and urban culture. At the forum, well -known host Liu Yiwei, special researcher of the State Council Special Researcher Yao Jingyuan, founder of scene laboratory, Wu Sheng, the scene methodology proposed, and Wang Tao, a table tennis champion Wang Tao, appeared in the forum to present a feast of thinking. The wine and the high place of the national ball meet, let us have the opportunity to see the endlessness of the 600 -year "living inheritance" and the spirit of the national table tennis spirit.

From left to right: Liu Yiwei, Yao Jingyuan, Wu Sheng, Wang Tao

Liu Yiwei believes that Chengdu's urban characteristics bring people a harmonious and transparent lifestyle, and the spirit of pursuing order and high -quality life in ease and comfort.

In Wu Sheng's view, the "friend of the table" in Shuijingfang is the embodiment of Chengdu's super link ability in the digital age. He said that Chengdu has a cross -border and tolerant soil, which has continuously spawned the eye -catching new economy, new consumption and new scenarios; for example, "friends with tables" have changed the connotation and extension of the wine, and after creating the creation, after the creation of the creation The "intimate scene" worthy of attention in the epidemic era.

His mother is Wang Tao of Chengdu. He comes to Chengdu for a few days a year. Chengdu "let him come and don't want to leave"; he thanked Shuijingfang for supporting the development of table tennis.

From a macroeconomic perspective, Yao Jingyuan analyzes the huge potential and development momentum of Chengdu and Chengdu -Chongqing Economic Circle, and encourages Chengdu SMEs to be present. Yao Jingyuan said, "Beauty is a process, and a person is constantly pursuing a good process itself is beautiful. A city should provide a good environment for each of us pursuit and dreams."

People in the industry believe that the "table friend" in Shuijingfang is the 600 -year inheritance and innovation performance, which continues to show the skill of Shuijingfang in the circle and value marketing, and has a breakthrough impact in the industry.

Each city inherits historical heritage, nourishes a culture, and breds various heroes. In addition to the first stop of Chengdu, the original "Friends" IP of Shuijingfang will also penetrate seven unique cities to connect the three major sections of the amateur table tennis league, a beautiful city forum, and dinner. The unique "table" culture of round tables and wine tables.

Achieve better, let the ease, self -confidence and hard work blend

Table tennis is a Chinese national ball. As the pioneer of the aesthetics of the wine, Shuijingfang has a huge mass foundation and deep cultural heritage. Combining the spirit of the national ball with the city culture, historical culture, Chinese liquor culture, and brand culture, and the "table friend" series IP created by Shuijingfang will extend more "tables", focus on more circles, and continue to be more Multi -cities have influence, the health concepts of positive and aggressive dissemination, and hard work, and accurately convey the brand vision and value of Shuijingfang.

When the liquor with taste, culture and social attributes is integrated with the spirit of self -confidence, hard work, and glory, it is destined to be a vibrant and beautiful encounter. Why did liquor collide with table tennis sparks? From the perspective of the industry observers: "Most of the sub -high -end and high -end consumer groups have the journey of working hard for their careers and struggling for a better life. Through in -depth cooperation with the World Table Tennis Federation, Shuijingfang passed the top circle with professional table tennis and love table tennis. Amateur amateur people form Unicom linkage and the same frequency resonance together, so as to realize the in -depth integration of brand spirit and sports IP, which is conducive to fully mobilizing the consumption energy of the core circle. "

When the wine fragrance is fused with the spirit of sports, the comfortable Chengdu also begins to show the background of hard work.

It is worth mentioning that this is no longer the first time that Shuijingfang sponsored sports events. Last year, Shuijingfang announced a three -year strategic cooperation with the Shanghai Tennis Masters Cup. At the same time, it also held the Shuijingfang Cup City Tennis Tournament in 16 cities across the country. During the ice and snow, Shuijingfang is the celebration of China ice and snow.

In 2022, Shuijingfang continued to maintain cross -border linkage with sports. On July 9-10, the strongest table tennis group hosted by the China Table Tennis Association and the WTT World Table Tennis Federation • 2022 China Amateur Table Tennis Team Tournament has been successfully held in Chengdu. Together with the Urban Forum, let different "tables" "tables" make different "tables". The spark of the collision thought of the representative, the 56th World Table Tennis Championships will also start in Chengdu in the early and October of September to pay tribute to a beautiful city with hard work, and help Chengdu's future development creation.

Whether it is the tennis and ice and snow sports of the aggregate elite, or the extensive table tennis sports of the masses, it has provided a huge help for the high -end of Shuijingfang, and achieved the comprehensive effect of cross -border breaks, product links, and brand influence. The perspective of the core consumer group has opened up a bridge between the brand and the market.

Zhu Zhenhao, CEO of Shuijingfang, said that twenty years ago, Shuijingfang was listed and created a new pattern of high -end liquor in China. China's high -end liquor is booming and witnessed the achievements of China's economic and cultural development. Shuijingfang is a member of Chinese famous wine. The brand mission is a 600 -year inheritance of innovative wines, promoting Chinese cultural aesthetics, and becoming part of consumer life. "Friends with tables are to achieve goodness. I hope that Shuijingfang can create a mission platform, condense championships and experts in different fields with ball tables, wine tables, and round tables to discuss how to achieve a better future."

China, which has a history of 5,000 years of civilization, is the state of etiquette since ancient times. At first, the tables and chairs also originated from our country: Before the Han Dynasty, people's reading and diet were placed on a short bed or a few cases. After a long historical change, the tables and chairs were basically shaped in the Tang Dynasty. Since then, all formal occasions have been inseparable from the instrument of "encircling table". The series of "Make Friends · Achieve a Beautiful Urban Forum with Tables" founded by Shuijingfang has sublimated the behavior of the past thousand years: there are tables and wines, tables with tables, and making wine as Chengdu. In addition to a beautiful city, people today also allowed people today to travel through time and space, feel the inheritance of 600 years, and feel more deeply in the prosperous age, the beauty and elegance of the humanities of the table friends.

At this forum, it was also previewed by the famous director Jia Zhangke, which was performed by Li Furong, a lifelong honorary chairman of the Asian Table Tennis Federation, Feng Lun, Chairman of Yufeng Group, and Song Shuyu, the chairman of the China Wine Industry Association. They each shared the unique ways to make friends at the ball table, round table, and wine table. Micro -film will be launched on July 15th on major platforms.

This article only represents the author's point of view, and does not represent the position of this magazine.

Author: Li Yan

Capture: Wang Lin

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