The rural pop -up market of college students has designed a number of cultural and creative products with agricultural products such as pepper, bell pomelo

Recently, the practical team of the School of Art and Design of Zhejiang University of Technology walked into Baishi Town, Changshan County, and launched a lively farmer's rush event in the local area -Yifu "U" Plan Changshan County Baishi Station Specific City Collection.

Shiraishi Town is a kind of folk custom, known as "catching up" and "while taking advantage of it." After understanding the local customs and people's conditions, the Changshan Practice Team of the School of Art and Design of Zhejiang University of Science and Technology has planned the glittering market of Yifu's "U" plan, and aims to deeply feel the local people's conditions, promote local characteristics and spiritual culture, help material and spiritual spirit Both levels of common prosperity. At the same time, explore a new model of contemporary village and town bazaar with cultural and creative products.

Agricultural products such as Pepper and Hu Pomius in Baishi Town, Changshan County are local characteristics. In the early stage, the Practice Group carried out two phases of "Fresh and Spicy Changshan, White Stone Pomelo You" series of creative workshops. For the labels on the pepper bottle and cans of the original workshop, the shape of the pepper and grapefruit made patterns, illustrations, and outside. Package Design. At the same time, two character IP images were also designed: Xiaogou (U) and Xiao (F) 榧.

On the day of the market, the booth was filled with more than ten original design products such as canvas bags, laptops, mouse pads, mobile phone cases, tea cups, and tea coats inspired by crops such as pepper and pomelo.

At the same time as online, the students of the practical group also conducted live broadcasts on the Douyin platform. The live broadcast assistant group formed by the classmates of the classmates introduced the online live broadcast to the majority of netizens the market characteristics of peppers, double pomelo juice, and fragrant 榧 榧Multiple types of agricultural products have also introduced local human stories. On the same day, as long as the customers who were successfully shopping in the live broadcast room, the students would send them the cultural and creative products they designed. The farmer's live broadcast received a lot of praises from netizens.

It is understood that the practical group in this market is mainly to test the market response of cultural and creative products they designed, observe the popularity of collecting and collecting various cultural and creative products. bedding.

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