Xingnong Review 丨 The traffic dividend should be long -term, and the cadres of the Internet celebrity should work harder outside the screen

Three and rural areas are all in Xingnong Rating.

Recently, with the short video of the knight variable dressing series, Liu Honghuo, director of the Cultural and Tourism Bureau of Ganzi Prefecture, Sichuan, became the "Director of the Internet". In the video, he transformed into a knights who laughed in the Choi Rivers and Lakes.

Netizens have expressed "satisfying all the imagination of Xia Ke". Since the launch of the video, the maximum playback volume has reached 100 million, and the short video playback volume of the promotion of the beauty of Ganzi has reached 300 million.

In the front, Wang Shuai, the former deputy head of the former deputy county of Shanghe County, Jinan, Shandong, who "eat 4 chopped chickens with goods in one breath". Later, there was a former deputy head of Zhaosu County, Xinjiang Zhaosu County, a red robe. Liu Hong, who has changed his dress, has used the Internet that many grass -roots cadres have "became popular" on social platforms in recent years and successfully endorsed the local. Cadres who are considered serious and correct to go under the spotlight, and the effects are obvious to the public, exhausting, and doing their best to the public. The website of the Central Commission for Discipline Inspection has fully affirmed the article: "Many leading cadres across the country have become Internet celebrities. While building a new window of local development, it has also created a new way to promote poverty alleviation and rural revitalization. "

Behind the hot air of cadres, it has deep significance in expanding consumer domestic demand and verifying the live broadcast and cargo model. It is worth thinking about how to make this traffic dividend sustainable for a long time? Taking Wang Shuai as an example, with the support of the Jinan City Government, in order to promote the specialty of his hometown specialty chicken, he spent 6 hours to record a 30 -second short video and sold one year in three weeks. Wang Shuai then opened a cargo account to promote local specialty products, but the traffic and volume of picking chicken -type have not appeared again. Later, he chose to broadcast live with the merchant. He described: "I let everyone open the store live online, and it is the same truth as planning a commercial street -I attract 1,000 people employment. If these 1,000 people make money, there will be 1,000 behind them. In the family, he may buy 1,000 suites in Shanghe, which can drive the development of Shanghe. "He Jiao Long was also very sober. As soon as the aquarios are, the quality assurance and service are as good as before. Cadres should not just stay at the level of sales products when net reds, and they should also consider how to build a rigid brand, how to broaden the sales channels for agricultural and sideline products, how to achieve precise production and sales, how to stimulate the motivation of the masses, and cultivate sustainable inclusive flows. In order to allow local people to truly enjoy the dividend of the development of the digital economy.

We welcomes cadres to fight for local development as an Internet celebrity, but cadres must do their homework outside the screen, maximize the flow dividends, and promote the solution of local production, supply chain construction, e -commerce talent training and other issues. It is the true essential of the Internet celebrity cadres.

[Author] Yang Yanjing

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