Chinese traditional \"fireworks\" gradually returned this summer

In the first half of this year, due to the impact of the new crown pneumonia's epidemic, the catering industry was impacted. Data released by the National Bureau of Statistics show that from January to April this year, catering revenue was 1326.2 billion yuan, a decrease of 5.1%. Especially in April, catering revenue was 260.9 billion yuan, a decrease of 22.7%. As the restaurant industry's bailout policy was introduced across the country, the \"fireworks\" began to thicken, and the industry's recovery signs were obvious.

For the catering industry, festivals have become a must for merchants. During the Dragon Boat Festival just past the Dragon Boat Festival, major dining companies have seized the hotspots of the \"holiday economy\" and launched various preferential promotional activities to drive consumption. Faced with the affected restrictions on the restrictions on the multi -local offline halls, many merchants are making new diets and promoting the revival of summer business. In the process, the takeaway platform has also played an important role.

Multi -places have introduced rescue policies

The recovery and policy of the catering industry is closely related.

Beginning in late May, the State Council and local governments successively introduced a series of policies that stabilize the economy and help enterprises to relieve the rescue, and launch a package of specific measures for the special poverty industries such as the catering industry to accelerate the recovery of the industry. In addition, many places have also introduced a variety of measures to push the recovery of the catering industry.

Recently, Shanghai officially announced that it has fully resumed normal production and life. This signal has brought hope for the catering industry in Shanghai and the country. Netizens just called \"Greater Shanghai finally had fireworks\", and the long -awaited Shanghai catering industry finally looked forward to some hope.

The Chengdu Government recently issued a notice that allowed the street stores to have conditions to carry out external operations and various promotional activities. Coincidentally, recently, Nanjing also issued relevant policies to allow the shops to operate outside the shop. The relevant departments of Zhengzhou also issued the same notice. On May 27, at the launching ceremony of the third \"Drunk Beauty · Night Zhengzhou\" consumer season series, Zhang Bo, director of the Zhengzhou Municipal Bureau of Commerce Switch service. Jiangxi, Shenzhen, Guangzhou, Changsha, Ningbo and other provinces and cities have issued large consumer coupons to stimulate catering consumption ... Whether it is the \"blood transfusion\" to save the market, or the relaxation of control and the peripherals, it gives the catering industry and industry under the predicament. The person brings confidence and hope, and the help of the catering industry is beyond doubt.

With the gradual easement of the epidemic and consumption replenishment, this Dragon Boat Festival ushered in a wave of compensation consumption, driving the catering industry to accelerate recovery this summer. Under the influence of the restrictions on the end of the epidemic, the current catering merchant is looking for new growth opportunities through online channels -through the rejuvenation of the traditional dietary culture, many merchants are making new diets and promoting summer products to promote summer Business growth rebounds.

Dumplings takeaway sales increased by more than five year -on -yearCheng Cheng

Recently, the \"restaurant stalls\" on the streets of Beijing can be seen everywhere. In addition to lectures and takeaways, some old -fashioned catering companies also actively carry out group receptions in the customer group. Some stores have also launched discounts for groups.

After the suspension of eating, as the takeaway orders gradually increased, the takeaway operation of catering merchants became crucial. In order to help merchants better solve the pain points of takeaway products in the design and new dish research and development, Hungry has launched a AI dish analysis system \"hungry small taste\" for the merchant, and combines the digital technology and market insights through the platform. Artificial intelligence algorithms help merchants develop new dishes and design packages.

New flavored rice dumplings such as black rice dumplings, Puzu honey dumplings

Hungry? Dragon Boat Festival characteristic theme venue

Hungry Data show that the food and takeaway orders on the platform in May increased by 30 % to 40 % from April, With the increase of home office groups, the demand for quality and nutrition packages suitable for family dining scenarios has increased significantly. In May, the platform catering merchants added more than 200 quality packages.

It is worth mentioning that this year's Dragon Boat Festival dumplings takeaway sales increased by more than 50 % year -on -year, the number of special products in the Dragon Boat Festival increased by more than 50 % year -on -year. Many merchants are passing the season to leverage the recovery of this summer business, and the sales of new taste rice dumplings in the Dragon Boat Festival are bright.

\"On the corresponding time of time, we hope that consumers can\" one click \"can be\" one -click \"to enjoy the unique seasonal gourmet experience whether it is in the streets or high -rise buildings. \"The relevant person in charge of the platform said that the platform has developed a comprehensive food supply plan for various seasonal festivals. While ensuring food safety, it is recommended by seasonal food as the mainstream. Can \"taste\" to a strong cultural taste.

Taking the Dragon Boat Festival as an example, although the traditional flavors of meat dumplings, egg yolk rice dumplings are still popular on the platform, accounting for more than half of the overall sales volume, the rapid rise in sales of rice dumplings this year also originated from a large number of new products Promotion of supply. Among them, a series of new flavors of rice dumplings such as U rice dumplings, Mongolian cheese dumplings, flowers rose dumplings, Bashu pickled peppers, and Puzu honey dumplings have emerged this year, becoming a new choice for the public.

Powering timing to promote merchants to recover

In order to help merchants better impact on holiday sales, the platform has also launched a special feature venue and seasons in the Dragon Boat Festival this year. A number of special seasonal activities such as digital collections and original god IP linkage. While facilitating consumers to find high -quality Dragon Boat Festival products, it also helps participants to bring more brands of dewout.

The relevant person in charge of the operation of Hungry said that under the environment of uncertainty challenges in the catering industry, the industry competition is accelerating to the right competition of high -quality supply, and the operation of catering merchants also needs to be based on consumer demand according to consumer demand Corresponding to the consumer environment, \"we hope to bring a planned and certain operating assistance to merchants through the session operation experience of the previous half -year sedimentation, and accelerate the business revival of merchants in this summer.\"

In the epidemic, merchants are facing pressures such as rent costs, human expenses, and ingredients. Some merchants are online for takeaway platforms, which favorable for epidemic prevention safety, and alleviate the pressure to a certain extent. To this end, it is hungry to provide a \"green channel\", and the merchant can go online as soon as one hour. Newly opened and eligible high -quality catering merchants can obtain a maximum rate of 5%; eligible retail merchants such as supermarket stores, fruits freshness, etc. can also obtain a certain rate discount.

At the same time, many riders have decreased sharply due to the control of their homes. To this end, the first phase of the hunger will provide an additional 70 million yuan for order incentives and epidemic prevention subsidies. More intelligent dining cabinets and \"1 square meters of warm riding station\" will be established to stabilize employment and improve protection.

What is hungry? It is said that further plans are still formulated to give greater efforts to support, and look forward to accelerating the recovery of the market with all merchant partners.

People take food as the sky. Driven by accelerating the rhythm of re -production and re -production across the country, the recovery of the catering industry will bring China's \"fireworks\" to return this summer.

Source: China Food News

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