Hainan Wanning: New Samples of Sports Tourism Town

Zhang Muzi has been soaked in Hainan Wanning Sun Moon Bay for six days. Daily fixed schedule is playing on the sea with a surfboard for a day, and at night with friends on the beach and bar waves at night. "It's so cool," the Chongqing high school graduate blushed, and her half -dry long hair flew in the night wind, and a healthy and youth rushed.

Walking with her is two high school friends. Zhang Muzi said that these days they lived in the inn, and many young guests came from the north of Tiannan. Everyone soon became a piece. The time passed quickly. "I didn't expect this place to be so fun." Before coming to Wanning, Zhang Muzi had never heard of this small city. She knew nothing about her cousin's recommendation.

Like Zhang Muzi, there are also Shanghai wedding couples, Ethon, who are attracted to the mouth. "This place is really a paradise for young people," Ethan couldn't help but praise. In Sun and Moon Bay.

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The once -niche tourist destinations have now become popular destinations on the list. According to statistics from Wanning Travel Cultural Bureau, from January to May 2022, Wanning received 1.605 million people overnight tourists, an increase of 2.67%year-on-year. The total number of tourists received Hainan from January to May was 29.788 million, with a total growth rate of 20.1%. Even so, Wanning's performance is much better than the province's data.

"You may be unimaginable. Since 2020, we have not cooperated with any travel agency, and tourists have spontaneously." On July 8th, Ji Hao, deputy mayor of Wanning Municipal People's Government, said in an interview with the 21st Century Business Herald. Ning is creating an industrial cluster that integrates the collective education, culture, art, and entertainment with the core of the surfing industry as its core, which has opened a new journey of Wanning's Wenwen. At present, it seems that it is effective.

How did this small town do?

Small town out of circle

Whenever the night falls, the long coast line from Sun Moon Bay to the Shenzhou Peninsula is full of people. Some people are surfing. Some people are fishing on the net, while others sing and dance.

Zhang Muzi was lying on the beach, recalling the college entrance examination a month ago, as if he was next to him. From the tense high school life jumping to such a relaxed and exciting scene, Zhang Muzi felt happy to dizziness. In just six days, Zhang Muzi has initially mastered the skateboarding essentials, can stand on the board, and enjoy the fun of rushing and surfing.

The movement of surfing is quite addictive. Zhang Muzi originally only wanted to play for a week, but now he plans to change the ticket for another ten days. Fortunately, the college entrance examination was good, and her parents generously supported her wish. "Someone in our inn stayed for almost two months," Zhang Muzi laughed.

The Essen couple was also a traveler in Wanning's sudden change of plan. Their honeymoon travel was scheduled to play in Hainan from north to south. Ethan had previously studied in Australia and was a tour guide in New Zealand. After playing in Wanning for a few days, he found that the place is really too low -key. "This city is too praised," Essen believes that Wanning has the blue sky and white clouds in New Zealand, the blue waves of Kanes, and the tropical style and architecture. It is undoubtedly the paradise of young people, and has been included in his long -term punch card list.

"Surfing is addicted," Beijing foreign company Bai Lingling Zhang Na went to Wanning once a month in the past two years. When she stepped on the board, she could forget all the troubles. This happiness supports her to fly to Hainan a week every Friday night, and return to Beijing for two days and Sunday.

There are more and more young people who like surfing, and they will not leave just a day in Wanning. According to statistics from the Wanning Travel Cultural Bureau, in the first half of this year, Wanning is expected to receive 1.8841 million people overnight, an increase of 2.8%year -on -year, and it is expected to achieve a total tourism income of 2.853 billion yuan, a year -on -year decrease of 1.6%. Ji Hao revealed a small detail. When the Shanghai epidemic was serious in April this year, Wanning also investigated the population of the city in the city. There are more than 300 Shanghai tourists in the Sun Moon Bay Area alone.

Flying Pig data shows that in the first half of this year, the turnover turnover of the scenic spot of Wanning's destinations increased by more than 60 % year -on -year, and surfing, snorkeling, camping and other projects were the most popular. In addition, in the first half of this year, the rental reservation volume of Wanning's destinations increased by more than 180%year -on -year, and car rental self -driving tour became more and more popular.

In fact, since the second half of last year, OTA platforms such as Ctrip, Qunar, Flying Pig, and Tongcheng have repeatedly on the list of the hottest destinations.

Rogue economy

Wanning is famous for its surfing. As early as ten years ago, Wanning Sun Moon Bay was discovered by many surfing enthusiasts and became a niche surfing paradise. The Wanning Municipal Government, which was known to the eye, then cooperated with the two major surfing organizations in the world to host an international surfing competition. Since 2010, Wanning Sunyue Bay has held the world's top surfing events in a row. In 2017, the Surfing National Team Training Base officially settled in Sun Moon Bay. In 2019, Wanning International Surfing was named the "2019 China Sports Tourism Boutique Competition".

In addition to the trendy stimulating movement, the Wanning government also intends to cultivate the atmosphere of sports+music, hoping to attract tourists firmly.

On June 11th, the Wave wave music festival sang in Shimei Bay Wanning, Mars Radio, Moisiko, Jiao McQ, Landlord's Cat, Tang Hanxiao, Orange Sea, Liu Jingxi, escape plan, universal youth youth youth youth youth Ten groups of musicians in the hotel brought nearly 8 hours of music carnival to five thousand music fans.

On July 8th, the Wanning Travel Literature Bureau and Feizhu Travel signed a strategic cooperation agreement. In the three Saturdays in July, there will be three music parties with different ages. Camping, hand -coffee, sunset yoga and other elements are presented to the audience. That's how fame is slowly opened. According to the reporter, in 2018, Sun Moon Bay receives about 50,000 to 60,000 tourists each year. Now the number of tourists from Golden Week into Sun Moon Bay far exceeds 60,000. According to the data provided by the Wanning Travel Cultural Bureau, during the Spring Festival in 2022, the total reception flow of the three major Bay Area in Wanning City, of which 115,500 people were receiving the traffic, and the flow of people from Shimei Bay was 132,600 The reception of the Shenzhou Peninsula was 120,600.

Many young people come for surfing, and the local area also needs enough acceptance. According to statistics from Wanning Travel Cultural Bureau, as of now, there are 29 surfing clubs and 155 club coaches. If you calculate the average coach with 10 trainees, the consumer group who learns to survives is a thousand people. The relevant person in charge of the Wanning Travel Cultural Bureau said that the number and professional training for the surfing club of Sun and Moon Bay are growing rapidly, which strongly drives the prosperity of the Wanning Cultural Tourism Market.

The strong demand not only fires Sun and Moon Bay, but also benefits the surrounding villages. It is a typical example in Liji Town, Wanning City, near Renyue Bay. "This was a poor village before, and now it is entrepreneurial paradise. There are 5 courier receiving points alone. Can you imagine it? It is in a village." Ji Hao excitedly told reporters about the changes in Tianxin Village.

It is understood that Tianxin Village currently has 23 homestays, 12 restaurants, and 58 people as surfing coaches. Many of them are played in the field. Young people who have left entrepreneurs who love this exercise after they love this sport. At the same time, these homestays and restaurants also allowed many local villagers to get employment opportunities. Chen Zhenguo, secretary of the Party Branch of Tianxin Village, revealed that last year, the collective economic income of the village alone was 540,000 yuan.

Sports tourism

What Ji Hao is pleased is that the rapid development of Wanning's tourism in recent years is not based on the traditional tourism model. In the past, Wan Ning was in the image of a tourism brand, and "Hometown of Longevity, the Hometown of Betel nuts, Surfing Land, Hometown of Calligraphy, Source of Martial Arts" and so on. Just cross the road. Ji Hao believes that Wanning needs to have an impressive tourism format, so the city is accelerating the integration and development of the "sports+tourism" industry with surfing characteristics.

In addition to the Sun Moon Bay National Surfing Base, the National Diving Southern Training Base also landed on Shimei Bay on June 28. "In the next step, there may be a national motorboat training base, and it will land on the side of the Shenzhou Peninsula." Ji Hao said that Wanning will promote the new business format of cultural and sports tourism to the upstream and downstream, forming sports events, sports training, venue facilities, and examination testing certificates , Volkswagen Leisure, Equipment Sales, Outdoor Music Festival, Film and Television Variety Shooting, Hotel Catering, Business Services and other industrial chains and industrial ecosystems, promote the integration of literary, physical, and travel industries, and make every effort to "10 billion levels levels. "The industry moves.

The point that Wanning has caught is precisely the time that the Chinese people have attached great importance to health since the epidemic. Moreover, the customer base of sports tourism is quite young. "The age of the tourists in Sun Moon Bay is estimated to be the youngest area in Hainan." Ji Hao laughed.

The new format also requires some new marketing methods, rather than using traditional tourism marketing channels. Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences and the dean of the New Era Cultural Tourism Research Institute, pointed out that the differentiated experience is an important element for the destination to attract passenger flow. High requirements, on the other hand, how to reach tourists and precipitate their minds through diversified marketing, have become an increasingly realistic and important proposition.

Wu Ruoshan also pointed out that most of the participants in sports tourism in my country are women, which is very different from foreign conditions. Men tourists participating in sports tourism are relatively small in China, which is related Realize paid leave or strictly implementing labor laws, or may truly bring spring to sports tourism.

Source: 21st Century Business report

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