The graduation ceremony of the Yuan universe has emerged, and the ivory tower is also "entered"?

In June and July, the season is midsummer, and it is also the annual graduation season.

What is the standard of the graduation season? Fragments such as bachelor's uniforms, spikes, hugs, and group photos may fall into the eye. In the past many summer, a group of graduates have concentrated on all emotions of their campus life in the graduation season. After the ceremony, the life of the ivory tower also ended.

But since 2020, nearly 10 million graduates have no longer have the opportunity to spend a traditional offline graduation season. The graduation ceremony that was postponed or even canceled due to the epidemic became difficult. But just like the entertainment industry such as concerts and talk shows, the graduation ceremony also found new ideas in the cloud.

In 2022, with the hotness of the Yuan universe, the wave turned over the capital market and began to shoot the ivory tower frequently. It is reported that many universities including Peking University, Tongji University, and Shanghai University this year have launched the Yuan universe graduation season. Freshness is a lot, but the experience may not be high. In social media, it is not uncommon to talk about the Graduation of the Yuan Universe.

When the Graduate Graduation of the Yuan universe is mixed, maybe it is even more worth thinking about that the campus scene will become the next popular development scene after the game after the game and social networking?

At least on the application end, the graduation ceremony is not the "only" of the Yuan universe on campus. A few days ago, "Daily Economic News" interviewed Jiang Fei, a professor of Digital Art, Shanghai University of Fine Arts, Shanghai University, who led the "Shangda Yuan Universe". He said that in addition to the graduation season activities, the Yuan universe platform it developed has been Campus scenes such as online curriculum, academic activities, graduation defense, college entrance examination enrollment, alumni exchanges and community activities.

In the ivory tower, will the imagination of trendy technology be surprised to the industry and users?

Universities fight for the fashion of the universe, "but the Yuan universe should not be a compromise"

In 2020, affected by the epidemic, the Academy of Animation and Digital Art of Communication University of China repeated its campus scene in the 3D sandbox game "My World" and held an online graduation ceremony. The event was unexpectedly out of the event because of the phrase "ask students not to fly on the red carpet".

In the middle of 2020, I held in "My World" to host a graduation activity picture source: WeChat public account of Communication University of China

On the other side of the Ocean in the same year, the University of California's University of California also held a graduation ceremony in "My World".

At that time, the wave of the universe had not yet come, but the cloud graduation ceremony made many colleges see a new idea of ​​"keeping a graduation gift".

Every reporter noticed that in addition to Peking University, Communication University of China, Tongji University, Shanghai University, Shanxi University, Xinjiang University of Finance and Economics and other universities in this year's graduation season activities explore the integration and innovation of "Yuan Universe+" Wulin Kindergarten in Shanghai also held the "Yuan Universe Graduation Ceremony" for children in Yao Taichung.

Zhu Fuqiang, a freshman of Shanghai University undergraduate, told each reporter that he experienced the test version of the Great Yuan universe with his roommate in May. Interesting, I also sent a special circle of friends. "

Shangda Yuan universe. Picture source: product screenshot

Zhang Lijin, a senior researcher at the Big Data and Social Computing Center of Communication University of China, believes that the Graduation Ceremony of the Yuan Universe has become a development trend. Even if the graduation ceremony of the next offline recovery, the online scenes will exist for a long time. "This is not only the helpless choice under the epidemic, but also the high adaptation and coincidence of the generation of generations of the Cenage of the campus itself."

In Jiang Fei's view, many schools choose to be the Yuan universe graduation ceremony because of the last resort.

Indeed, as a sense of ritual, the emotional symbol of the graduation ceremony is far greater than the activity itself, but even the scene of the "Graduation Ceremony of the Yuan Universe", it is currently impossible to provide a realistic sense of experience and interaction. This has become a criticism of students. The key slot point of the cloud graduation ceremony.

Zhang Lijin pointed out that first of all, the Yuan universe technology was in a very early stage. In addition, the digital technology levels by different schools were different, so not every Yuan universe graduation scene can have a good experience. "The idea of ​​reducing the lack of ritual through the online graduation ceremony is worthy of recognition, but only the form of attention but ignoring the quality will make students feel that their emotional needs when they graduate have not been respected."

Liu Lin (pseudonym) is a 2022 master's degree graduate from Beijing Foreign Studies University, and her undergraduate or master's degree has not held offline graduation ceremony. "There is no graduation ceremony in the undergraduate. I always feel that my undergraduate career seems to have not ended. Of course, if you can only do online, it is a bit rich in form. If you can achieve full virtual, it is also a special sense of ritual."

"It is still important to shake hands with the principal and hug with a mentor, but this is not available to the current Yuan universe technology. If technology cannot meet everyone’s immersion experience and participation needs, it is not as good as video connection. At least you can see it. At least you can see it. Real people. "Jiang Fei said.

The Yuan universe can make up for the regret of school and help the fairness of education, but doing teaching management is a gimmick

According to Jiang Fei, the "Shangda Yuan Universe" led by it is not to cater to the graduation season, but to provide teachers and students with some scenes of living exchanges in virtual space.

Although in the subsequent graduation season, the "Shangda Yuan Universe" also launched the function of one -click school uniforms and the function of punching in the campus landmark, but Jiang Fei said that he had suggested that the school in the way of the Yuan universe held a traditional graduation ceremony. One -click to change graduation clothes in the Great Yuan universe. Picture source: product screenshot

In Jiang Fei's view, there is a big difference between the Yuan cosmic scene and the traditional offline. For example, it seems strange to fly on the red carpet, but it is one of the advantages of the Yuan universe. It is a time for students to leave a special memory different from the offline ceremony at the graduation ceremony. "To be the Graduation Ceremony of the Yuan universe, it is not as serious as tradition. If you want to be lively and solemn, it is difficult to grasp the balance point."

Since the current graduation ceremony is still difficult to have a good sense of experience, what are the possibilities of the campus scene exploration of the Yuan universe?

Tsinghua University launched the first Yuan universe recruitment dual election meeting in early June this year. 28 companies' promotional videos and post information cycle playback. Graduates can choose their favorite positions to communicate with the enterprise after completing the virtual image.

Tsinghua University's Yuan universe recruitment dual election meeting. Picture source: Tsinghua Employment

According to Jiang Fei, the Great Yuan Universe has designed the gold coin mechanism at the beginning of development. It is also exploring the trading mechanism, which may be linked to the campus retail in the future. In addition, the iconic community activities of the university are also one of the scenes that the Yuan universe can work.

In addition, the Jiang Fei team is currently creating projects that encourage college students to work hard on the Yuan universe platform. He said that many college students have experienced money in part -time class during school, so he hopes that he can borrow the Yuan universe platform to encourage this kind of knowledge payment exchange. "We eventually hope that the Great Yuan Universe will become an open platform. Many functions are developed by the creators, not developers, so that they are in line with the decentralized concept of the Yuan universe technology."

In Zhang Lijin's opinion, the combination of the Yuan universe and campus may still promote the fairness of education and further forward. "For example, I didn't get into Peking University, but I wanted to listen to a class that a teacher of Peking University. In the Yuan universe campus, I can listen to it. It may also be the development direction that the education department will encourage in the future. "

Jiang Fei believes that once the Yuan universe is connected to the campus scene, it also provides more places for graduates who leave the campus but have failed to realize their wishes during the school. "What I wanted to do but couldn't do during college, and I just wanted to go back to the campus to see, these are all application scenarios."

In addition to the scenes of teachers and students, will the Yuan universe have new ideas in campus construction and school management?

In this regard, Jiang Fei admits that as far as school management is concerned, the current Yuan universe cannot break through the offline framework. He believes that many affairs can be done well offline, but it is really meaningless to move online to do online.

"I personally think that compared with the existing digital management platform, the Yuan universe is small in teaching or administrative management. It is a gimmick. But if there is such a need to find me, I can be the role of Party B in the role of Party B in the role of Party B in the role of Party B in the role of Party B. At the technical level, try to meet the needs of customers as much as possible, but as a scholar, I will recommend that he choose the application scenario that can improve productivity and creativity. "

The game is not the Yuan universe, "high -tech, low life" or difficult to avoid

Sun Yulin, a senior researcher at the Senior Researcher of the Institute of Research Institute, told each reporter that he did not pay too much attention to the graduation season of the Yuan universe, but he still believed that there was no major change in interaction equipment and breakthroughs. At this stage, the Yuan universe can only be the concept of eye -catching. "I just went to the three hospitals in Beijing, and the digitalization was all messy, let alone the Yuan universe."

Taking the fiery VR as an example, VR glasses were born in 1966. Even if the technology giants at home and abroad have entered the game, the VR glasses experience on the market is still not outstanding. Jiang Fei also experienced many related products during his visiting professor at the Massachusetts Institute of Technology. He believes that the era when wearing glasses entering the Yuan cosmic space has not yet come, and it is not necessarily the only way to enter the Yuan universe, but the three -dimensional virtual virtual virtuality Space is definitely a constant development trend.

"The Misteli Villa mural of Pompeii Ancient City told us that since 60 BC, humans have never stopped the interpretation of virtual space. At that time Dharma, to now, in fact, I am trying to shape a virtual space and at the same time make people feel confession. "Jiang Fei said.

The need to break through the equipment is a technical issue, but whether the space of the Yuan cosmic space can truly cause people to have an empathy, that is, people can enjoy life and improve the quality of life, depending on its organizational structure.

In Jiang Fei's view, the platforms that are called the Yuan universe on the market can not be called the Yuan universe, including the Great Yuan Universe. "The real Yuan universe is definitely decentralized and will not be dominated by a platform. This is why we want the future function of the Great Yuan universe to be developed by the participants. Governance is the ideal opening method of the Yuan universe. "

Jiang Fei has nearly 20 years of research experience in the field of immersive experience. He said that the academic world had previously called the concept of this type of space, but the Sibub space gave people a high -tech and low life. “改叫元宇宙的原因可能也有出于想要打破赛博空间特征弊端的考量。元宇宙的名字听起来更正能量一些。”值得一提的是，蒋飞很清楚自己的团队成员和其他普通The experience of users in the Great Yuan universe is actually very different.

According to Jiang Fei's explanation, eight of them can be called the platform because they work and live in this virtual scene. But for ordinary players, the Great Yuan Universe is actually a game. "I am very opposed to calling the game the Yuan universe because you can't live in the game unless you are a professional player."

Jiang Fei's students are preparing to hold a campus wedding in the Great Yuan universe. Picture source: video screenshot

In Jiang Fei's view, a basic condition that the Yuan universe must meet is that it can provide a space that can produce empathy and let it stay for a long time. "If everyone is unwilling to stay, there is no need to talk about things, management models, and governance rules."

Based on this, Jiang Fei believes that to a certain extent, for those who are addicted to short videos, short videos can also be regarded as a Yuan universe. However, no matter how delicate short video algorithms are recommended, the user's living standards will not be improved, and the developers do not get the value they deserve. The value of the Internet precipitation is ultimately only absorbed by the platform.

"Now all the Internet giants are pushing the universe. Will they overthrow themselves and decentralize themselves? Probably not. So as long as the developer is still profitable, you want to make bigger and stronger. Can't get rid of the problem of high -tech and low life. "Jiang Fei said.

Yuan Universe Wedding Live Picture Source: Product Screenshot

Daily Economic News

- END -