Sanya in Hainan: The popularity of tourism projects rising consumer market continues to recover

Xinhua News Agency, Sanya, July 11th. Title: Hainan Sanya: The popularity of tourism projects rising the consumer market continues to recover

Xinhua News Agency reporters Zhao Yingquan and Chen Kaizi

Sunglasses, shading caps, casual shorts or skirts, a number of tourists wearing summer clothes have stepped out of Sanya Phoenix International Airport. With the cancellation of the "Star Number" mark of the communication itinerary, and the coming of the summer tourist season, Sanya appeared on the hot search list of major airline travel platforms, and the tourism consumer market continued to pick up.

On July 1, the first day of free opening of Sanya Deer's return to the scenic area, the number of tourists exceeded 2,000; the transformed Dadonghai Bay, diving, motorboats, banana boats and other maritime entertainment projects have re -appeared in the public vision; since June, Sanya has been The only "non -heritage" experience activity in Nanshan Cultural Tourism Area attracted more than 100,000 people to participate; the resumed red lady army large -scale real -life show, the venue was very popular.

The popularity of the hotel is rising. Gathering Haitang Bay in Sanya High -end Hotel, since late June, many hotels have hung the "full house today". The average occupancy rate of July 1st to July 9th exceeds 83%. According to Lai Meichen, a message manager of the Westin Holiday Holiday Hotel Market, Sanya Haitang Bay, the hotel's guest room in early May was only 30%, and it has been completed for two consecutive weeks. In popular hotels such as Atlantis, summer camp projects such as filming, outdoor balls, surfing, hand -made, etc. have attracted most of the parent -child families who live in stores. The atmosphere at the event was lively.

Passenger flow of duty -free malls recovers. The well -known brand stores are crowded and the cashier is lined up, and there are hot -selling scenes in Sanya's duty -free malls. "Since June, the number of people entering the store has increased by about 30%month -on -month." He Cuiping, Director of the Operation Management Department of Duty Free Products Co., Ltd. of Hainan Tourism Investment, said that the number of tax -free malls in the company has returned to the same period last year. increase. Data disclosed by Sanya Customs show that the total sales of four outlying island duty -free malls in the city exceeded 120 million yuan on the day of the "618" promotion.

In addition, many "night tour" activities in Sanya have become new choices for young people. At the major night markets, the online celebrity food booths shouted one after another, attracting young tourists to stop "check in". "Fluorescent climbing", "Star Cinema", "Featured Market" and "Music Festival" and other projects have also caused passengers to unlock the "New Sanya New Gameplay".

Sanya's latest tourism market sampling survey report shows that since mid -June, various orders in the city's tourism market have increased significantly year -on -year. It is expected that more than 4.3 million tourists will receive overnight tourists in the third quarter of this year, an increase of about 12%year -on -year. 13 billion yuan.

Chen Zhenzhen, director of the Sanya Tourism, Culture, Radio, Film and Television and Sports Bureau, said that with the "golden schedule" such as summer tourism, graduation tour, research tourism, etc., Sanya is seizing opportunities, seeking new and changing in tourism projects, and strengthening the tourism market at the same time Guarantee and tourism environmental protection.

The reporter noticed that Sanya is currently formulating free opening plans for scenic spots to accelerate the launch of activities such as special airlines and duty -free shops to attract traffic to drive "secondary consumption". In addition, the travel functional departments have repeatedly renovated the tourism market and the environment, and concentrated on exposure cases. Subsidy travel agencies have been introduced one after another.

[Editor in charge: Xue Tao]

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