In the early ten years, the heart does not change to create a better life

Correspondent Jia Yue Zou Pei Feng

In 2022, China Railway Building had gone through ten years. In the past ten years, China Railway Building has developed from only 12 employees and 5 projects in the initial management. It has developed to 12 central cities in the city, 156 projects, and radiating large professional property service companies in 45 cities across the country.

From a toddler to a step -by -step, from the "little brother" of the unknown "younger brother" to the strong support of becoming the "service brand" of China Railway Construction, the original intention of China Railway Building Property has never changed.

Entrepreneurship: You can stand up and run without fear of "birth"

Ten years ago, China Railway Real Estate's development and delivery projects have reached more than 4 million square meters, but there is no property company. Many projects reflect the high complaint rate, and the owner's experience is not good, which directly affects the brand image of China Railway Construction Real Estate.

In early 2012, China Railway Real Estate's own property company came into being. "As a newly started company, it is necessary to face more than 4 million square meters of property management tasks and management span of 16 cities. Hou Jiahai, secretary of the company's party branch and executive director.

First of all, we must solve the problem of human beings. The company preferentially selected the project manager and the city leaders, clarified the most basic employees' employment conditions, and rationally decentralized to form a team. In less than two months, the urgent needed personnel had been recruited. At the same time, the company's team formulated a set of rules and regulations and behavioral specifications in just one month, and developed red -headed documents to support property work from the perspective of China Railway Real Estate, so that property management has achieved chapters in a short period of time. You can follow and have evidence.

Subsequently, the company also launching a work initiative of "each employee associates 10 owners and friends", encouraging front -line employees to approach the owners, actively serve, and make friends with the owner. With sincere professional services, China Railway Building Property quickly won the trust of the owner. "Once, we checked in Nanjiayuan Community in Baoding City. After a owner heard that, a banquet was hosted at noon to entertain us at noon to express his gratitude to the property." Hou Jiahai recalled.

In order to improve the one -time delivery rate, China Railway Building Property also proposed the "6321" working method: that is, 6 months before the construction of the project, the property entered the construction site in advance; the quality of the project was inspected 3 months in advance; 2 ahead of schedule; 2 in advance Members of the monthly leadership team arrived; all the project staff arrived at the job 1 month in advance. This avoids the problems of lack of supervision and supervision during the construction process, which has greatly improved the satisfaction of the owner and laid a solid foundation for delivery and later services.

Growing: True situation service creates a better life for the owner

With the expansion of scale, management difficulties have also increased. However, China Railway Jianxian has always insisted on adhering to the original intention of service and exploring the essence of service with the heart.

In 2016, China Railway Construction Property officially took over the "Provincial Excellent" project in Guangzhou -Liwan International City. In order to make the service quality of the project complement the honor of the "provincial excellence", the project has closely set off from the beginning of "all owners' needs", strictly enforce the group's four -level standardized service system, and conduct a "textbook" landing. In order to create a good customer group relationship, the Liwan International City Project Team also actively helped the owners to set up a square dance, choir, football, table tennis and other communities to make an appointment for the venue and customized team uniform for them. The trust of a group of "seed customers" ... Gradually, the relationship between the group with a distance and the gap became harmonious and intimate. In the sincere service of moisturizing and silent, the owner has increasingly understood the property and supports the property, the third party satisfaction has increased year by year, and the property fee collection rate has always maintained more than 99%.

"Property services have no superb skills, only the word of intention." Zhang Jianfeng, then the project manager, summarized.

In fact, "intentionally" is not only the key to Liwan International City's trusted by the owner, but also the Dinghai God needle that has been steadily developed in China Railway Building for many years. The service concept of the "love owner starts from the heart" not only posted in the prominent position of each property service center, but also deeply engraved in the hearts of each China Railway building property.

In order to help the elderly in the elderly, Guiyang Central City Company set up a "Little Bee Volunteer Service Team" to take care of them like children. Calling for help; Wuhan epidemic sealed the city, and a family of three infected Ms. Liu, under the firm guardian of the property, came out of the haze shrouded in the sick demon and ushered in a new life ...

Over the past ten years, such stories are staged in the China Railway Building Property Community every day. Whether it is affectionate companionship in ordinary life or standing forward at the time of suffering, it all shows that China Railway buildings have been guarded for ten years. It is also because of this adherence to the original intention that in the 5th year of 2016-2020, the third parties of the China Railway Building Property increased rapidly by 40%. The important force of building real estate brands.

Reform: Pioneering and innovation to insert the wings of steaming for enterprises

There are two major pain points in traditional properties: one is the rigid growth of human cost; the other is that the income end of the basic property service income is limited, and the two -way bidirectional squeezing is caused, resulting in a decline in profit margins year by year. After 2020, the real estate industry has continued to decline, and the property breaks the situation is imperative.

In 2021, in order to look at the development of the market and operate the profit, China Railway Building Property decisively launched reforms. By adjusting the organizational structure, the original four-level management architecture is adjusted to the "headquarters-central city company-project" three-level architecture control model; at the same time, the hierarchical decision-making mechanism has been optimized, the salary assessment system has been revised, and a clear management interface and the formation of a clear management interface and formation Agreement and responsibility system. In order to comprehensively improve the capacity of business and creative efficiency, China Railway Construction Property has also systematically established the business expansion team from headquarters to central city companies, achieving the implementation of railway housekeeping brand creation and pilot regional business. As of May 2022, a variety of operating income increased by 140%year -on -year, and the road to operating effectiveness has become clearer.

At the same time, China Railway Construction Property also focused on the trend of industry transformation and upgrading, deployed smart properties in advance, and gradually established the "T platform" management model with three major platforms with the "mobile service platform, smart innovation platform, and internal control management platform" as the framework. The concept ofization and informatization further penetrated into the construction of the smart community. At present, China Railway Construction Property has completed the intelligent transformation of hardware and software platforms for 7 projects. The reconstructed community not only reduced the number of gatekeepers by 80%, but also reduced the cost of financial management by 50%, increased the response rate of 80%, and eliminated 50%of the hidden dangers of equipment security.

In 2021, China Railway Construction Property complied with the development needs of the times. Taking the Xi'an Jingshang Village project as the pilot, and the needs of community life service scenarios, it established a corresponding framework in the development direction of intelligent real estate services. Property "super brain". Once the TOD development model of rail transit is completed, the property service needs that can refine the lives of the whole life will be used to create a 15 -minute living circle in the community to meet the needs of comprehensive property scenes in all aspects.

Home is the harbor of everyone. It is not only a house, but also a complete set of life scenes and emotions. In the past ten years, China Railway buildings have always started from the needs of the owner, cut in from the perspective of family members, and strive to create a good living space and atmosphere.

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