[Cai Zhi Headline] Why can script kill become a new experience in county tourism?

In 2021, the rise of the county's script was killed, and most of them used immersive scripts to attract tourists, bringing a new experience to the county's cultural tourism industry.

The five major factors of the success of the cultural tourism industry: location, concepts, products, marketing, and operations, regardless of that perspective, the development of immersive script killing in the development of county cultural tourism is advantageous.

The flow of people in the county is fully in line with the needs of the script killing. According to the survey of the Meituan script killing volume, more than 21%of the physical script killing users consume frequency twice a week. For 42%, the script kills consumer groups, the number and consumption frequency are relatively stable, which can support the operation of the county's script killing.

Ctrip travel related to script kill products

Jingdezhen Fuliang, using its own millennium porcelain tea culture, millennial county culture, millennial farming culture, millennial science culture, millennial business culture, in 2021, combined the scenic area and real -quality script to launch the Hanfu country Wind script kill.

In the 2021 Dragon Boat Festival, the large -scale national wind immersive real -life script jointly created by Fuliang County and Tsinghua University Cultural and Cultural Institute kills "Cangxi Fenghua Record"

After successful success, it launched a red immersive script for the revolutionary martyr's river training. In the process of participating in tourists, you can experience the related dress -related outfits, taste various foods, and drive the sales of surrounding cultural and creative products.

Collection of red punch cards, food experience, tourism consumption. At the same time, in order to enrich the tourist experience at night, it also cooperates with a series of activities such as the Guochao Music Festival to enrich the tourism market.

From the perspective of cultural heritage, there are too many themes in China's millennium culture to dig. Whether it is the subject matter covering decryption, solving cases, undercover, criminal investigation, etc. In terms of immersive experience, for the county, it is the flow of people and business opportunities, and the vitality of the cultural tourism industry is vigorous.

In recent years, the big detective script killing variety shows have largely completed the popularity of public script killing games. Flying pigs, Ctrip and other tourism websites have launched the theme products of script killing. Wait.

Flying pig related script kill customized products

From the perspective of policy support, the country has also begun to introduce relevant policies. The Ministry of Culture and Tourism also clearly "Opinions on Promoting the High -quality Development of the Digital Cultural Industry", which was introduced at the end of last year, clearly "developing immersive formats", proposing guidance and supporting virtual reality, enhanced reality and other technologies in the cultural field, supporting cultural relics Units, scenic spots, etc. use cultural resources to develop immersive experience projects, and develop immersive tourism performances, immersive entertainment experience products, etc.

Adhere to the content of the king and strengthen characteristic development. Based on the high -quality cultural resources of China. Make Chinese cultural classics inherit and carry forward in the digital age, and use local cultural resources. Strengthen the development of digital technologies for local characteristics of local characteristics, and develop products and services that have both cultural connotation and aesthetic taste. Promote Chinese culture "going global" to cultivate cultural enterprises with international competitiveness.

This provides policy support for the immersive format of immersive formats, and also makes the industry confident in the development of the future industry.

Recently, in order to regulate script killing and the escape of the dense room, 5 departments such as the Ministry of Culture and Tourism jointly studied the "Notice on Regulating the Operations of Scripts and Entertainment (Solicitation Draft)". Guide, establish a self -examination system to ensure that the content is legal, etc.

After the predicted regulations are issued, the script killing industry will go through a reshuffle. Then the immersive script killing project based on the county culture inheritance will be more responsible for using local characteristics and cultural resources, promoting Chinese culture, and driving the regional economy. It is conducive to investing more resources to support and develop more resources.

County tourism is forming a script to kill the rivers and lakes.

Author: tofu brain

Edit: Ali

School pair: Fenghua

Review: Gong Zimo

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