Pingchang County continues to strengthen the food and beverage industry
Author:Bazhong Daily Time:2022.07.11
Picture: Workers are preparing for meals on the central kitchen production line of Maijin Di.
In recent years, Pingchang County has continuously strengthened the food and beverage industry, the central kitchen project of Maijin Di Kitchen, Jiangkou Alcohol Liquor Industrial Park and Northeast Sichuan high -quality liquor industry base have been accelerated. Important engines to develop the food and beverage industry.
"Two bottles of wine" played cross -border integration
Entering the new park of Yuanhongxiao Building in Pingchang County, the entrance buildings are high and majestic. The highway passes through the park like a jade belt. The machine roar in the new plant, and the winery employees in uniforms are busy. Outside the factory, there are endless tourists who come to visit, especially in the "wine farming" base, many tourists are interested in.
"I came from Xuanhan with the group. In the past few days, I went to the ancient town of Baiyi and Futou Mountain. I saw the Tibetan wine of many tourists in the" wine farming "base in the small horn park. "Tourist Zhou Fang said.
"In Pingchang, the two bottles of wine 'has a long history, especially the fifth party congress of the city, which proposes to cultivate and strengthen food and beverage clusters, focusing on superior products such as" two bottles of wine ", laying the foundation for the development of the liquor industry." Gong Tao, deputy director of the Management Committee of the Pingchang Economic Development Zone, introduced that in order to make the "two bottles of wine" bigger and stronger, in recent years, the two major wine companies have made their own reasons. Added vitality.
In October 2019, the small -horn building wine industry began to promote the cross -border integration development strategy of wine travel. Through cooperation with Chengdu Global Travel Agency, it combined with Pyeongchang tourist attractions to formulate tourism routes. "Visitors can participate in activities such as tasting the original brews, drinking bowls, watching Hanfu Show, etc., and can also be" planting wine "." Du Xiaohua, director of the office of the Xiaojiao Building Company, said. You can install 50-60 catties of liquor, and the altar is marked with the place of residence, name and wine planting time of "breeders". Since the launch of the "wine travel" integration project, the average daily reception of the park has exceeded 300 tourists, more than 20,000 altars in Tibetan wines, and more than 1,000 tons, achieving sales revenue of hundreds of millions.
In the future, the small -horn building will create a wine -travel -integrated winery based on historical culture, ecological liquor brewing technology, and consumer experience. With the creative ecological liquor tourism and tourism park of cultural tourism, a tourist ring line of ancient towns, liquor ecological parks, and special wineries formed.
Through cross -border integration and development, it not only brought popularity, but also stimulated the economy of catering, accommodation and other industries, but also allowed tourists from all over the country to understand the winemaking technology and perceive Pyeongchang liquor culture, so as to bring Pingchang's wine fragrance to the fragrance of wine to the wine. All parts of the country.
"A Kitchen" chain out of new kinetic energy
On July 4th, 32 Liang Liulin Village, Pingchang County, the secretary of the party branch Sun Yi was busy organizing the villagers to pick seasonal vegetables, peppers, etc. After packing the basket, the vegetables were transported to the central kitchen industry of Maijin Di (Pingchang) garden. After the unified production and processing of the central kitchen, these vegetables will be delivered to 87 schools through 31 refrigerated cars.
"Maijin Di (Pingchang) Central Kitchen Industrial Park has led to vegetable planting in our village. In March of this year, the park built 120 acres of order vegetable planting demonstration bases in our village to supply non -rigorous vegetables for the park." Sun Yi introduced Driven by the park, the income of each household in Liulin Village has increased by nearly 5,000 yuan, and the village collective income can reach more than 100,000 yuan this year.
It is understood that the central kitchen project of Maijin Di (Pingchang) is the investment promotion project of Pingchang County in 2021, with a total investment amount of 320 million yuan. "Net Red Agricultural Reform Super" smart living market, cultivating more than one ground -benchmark catering brand and more than 1 high -quality agricultural product brand; The industrial chain from fields to dining tables establishes agricultural and sideline products that radiate the "Guangbada" area as the center of Pingchang. At that time, the number of dining people will reach 3 million, and the annual turnover will be 1.69 billion yuan, which will drive 5,000 people to employ and increase their income to get rich.
"In addition to Liulin Village, at present, the park has driven more than 10 surrounding towns and villages to plan raw material supply places. It mainly grows fruits and vegetables. Through the purchase of order agricultural insulation methods, it can stabilize the farmers' income of 12 million yuan each year, solve more than 1,500 employment, and promote the whole The development of modern agricultural industrialization of the county. "Gong Tao introduced.
While building a high -quality raw material base, while promoting the take -off of modern agriculture, Pyeongchang also uses the industrial park as a carrier to continuously attract supporting enterprises to create a complete food industry system. At present, it has reached strategic cooperation with 28 Yanchain companies and has achieved intention cooperation with eight companies. Two new settlement companies will be put into production at the end of this month. In the future, Pyeongchang will rely on the industrial park to create efficient business logistics, and promote "Pingchang Production" and "Pingchang" out of Sichuan to sell well nationwide.
Bazhong Daily All Media Reporter He Huanwen/Picture
Responsible editor/Yu Xiaolin
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