The summer file box office exceeds 3. billion, these A -share companies are expected to benefit

The popularity of the movie summer began to prosper again.

According to the professional version of the lighthouse, as of 20:08 on July 10, the total box office of this summer (June 1-August 31) exceeded 3 billion yuan (including pre-sale), with a total of 12.644 million, with a total number of 8089.4. Ten thousand. Among them, the first three films of the temporary period box office are "Life", "Jurassic World 3" and "Detective War", and the corresponding box office is 1.180 billion yuan, 966 million yuan, and 149 million yuan.

Zhu Yilong's "Life Event", which was not favored, counterattacked, and won more than 30 % of the summer stalls in one fell swoop. At present, the market is expected to exceed 1.6 billion yuan in total box office.

Source: Lighthouse Professional Edition

It is worth noting that the current outbreaks have been effectively controlled. The city's theaters in Shanghai resumed work on July 8th to further boost market confidence. In this context, high -quality film sources will also meet with the audience. "Mozart of Outer Space" produced by Wanda Film and "Rush Out of the Earth" produced by Light Media, respectively on July 15 and July 16, in the future may have more high -quality films. The recovery can be expected.

The box office has a rapid growth quarter month -on -month

With the improvement of the epidemic in Shanghai, Beijing and other places, the theaters will be opened one after another under the guidance of relevant departments. On May 28, Beijing announced that some regional cinemas will resume their business, and the upper seat rate will be restricted to 75%on June 5; , Shanghai announced that it will gradually open the cinema and performance venues from July 8th. On June 30, the Shanghai Film Bureau further limited the seat rate to 50%, and increased the support for bailout to further boost industry confidence. Promote the comprehensive recovery of the theater industry.

The resumption progress of the national theaters accelerated. According to the professional version of the lighthouse, as of July 10, the number of theaters in the country had resumed to 10,272, and the national theater's re -work rate reached 84.5%.

Driven by high -quality films such as "Jurassic World 3" and "Life Event", the national box office revenue in June reached 1.92 billion yuan, an increase of 167%from the previous month and 45.8%in the same period of 2019. The national box office in July was further improved. Professional data of the lighthouse showed that as of 23:00 on July 10, the total box office in July was close to 1.1 billion yuan. "Life", "Jurassic World 3", "Detective War" is ranked among the top three box office list in July.

Source: "Life Event" poster

Among them, Zhu Yilong starred in the film "Life" can be called the summer file "Dark Horse". The film was released in 17 days of a total of 1.187 billion yuan. The total box office it is expected is 1.651 billion yuan. The "Detective War" starring Liu Qingyun has performed strongly for three days, and currently has a cumulative box office of 155 million yuan.

Industry insiders pointed out that the domestic theater's re -work rate exceeds 80%, and the watchmaking emotions of the content side are being solved. The film industry is expected to usher in the recovery of the film supply and the willingness to watch the movie.

Multi -blocks are fixed for power

The market values ​​the summer season.

According to the professional version of the lighthouse, before the epidemic occurs, the summer stall (June-August) is the strongest period of the year. Its box office accounts for nearly 30%of the annual percentage of the year, and the box office of the Spring Festival is less than 10%. After the epidemic, the summer stalls in 2020 and 2021 were impacted, and the proportion of box office accounted for about 16%.

Content is the core factor that determines the performance of the box office. At present, the epidemic in many places has been effectively controlled, and the rhythm of the new film is starting to accelerate. According to incomplete statistics, more than 20 new films will be released in the summer, including "Mozart of Outer Space", "Sky Rescue" and "Rushing out of the Earth". Among them, "Mozart of Outside Space" has attracted much attention and is regarded as a powerful competitor of the summer box office champion. The film is the first in the "outer space trilogy" that Chen Sicheng will create, and its combination with Huang Bo has the appetite of many audiences. As of July 10, the data of the two major platforms of Tao Tickets and Cat Eye, "Mozart in Outer Space" wanted to see 340,000 people.

At present, there are many more market appeal to be determined, and "airborne" may be selected in the future. Including "Super Family", "Flames on the Plain", "Lone Moon", "Brother, Hello,", many films want to watch more than 100,000 people. Among them, the fantasy comedy "Super Family" of Happy Twist "Super Family" wants to see the total number of people who want to see more than 1 million people, with explosive potential. The film was originally scheduled to be released this year's Spring Festival, but the reasons for the failure to produce in the later period of the film were canceled. Earlier, a source said that "Super Family" is expected to land in the summer season.

In this year's summer season, listed companies have adopted different strategies. Among them, Wanda movies are quite confident, and earlier "show the cards". The company's "You Are My Spring" will be set on July 1st, "Underwater Column: Cave: Cave Adventure" is scheduled to July 9th, " "Mozart in outer space" is scheduled on July 15. The light media of the animated film "Deep Sea" represents a considerable part of the voice of a listed company. The company will arrange the appropriate schedule according to the market conditions, so that each project can have a good market response.

- END -