Luo Yonghao "last entrepreneurial"!The recruitment plan announced, what is the "fine red line" doing

Luo Yonghao's "last entrepreneurial" finally unveiled the veil.

On the evening of July 10, the live broadcast room of the "Friends", Luo Yonghao announced that his new startup company was called "Thin Red Line" (translated as "fine red line"), and was preparing to recruit people. The main product manager and designer.

Source: "Pay a friend" live room screenshot

Luo Yonghao has previously stated that the new entrepreneurial will choose the AR field. He believes that the essence of VR is more like a game console. I believe that AR is the next generation computing platform.

Shareholders are former colleagues

There is a sentence on the official website of the "fine red line". Regarding the name of Thin Red Line, Luo Yonghao has previously launched the Nut Pro 2 fine red line version, so the outside world speculates that the name of the new company is related to this.

Source: "Fine Red Line" official website screenshot

Public information shows that the enterprises associated with the official website of the "fine red line" are Beijing Fine Red Line Technology Co., Ltd. (referred to as "fine red line technology"). It was established in July 2018. The registered capital is 100,000 yuan. The legal representative is Xu Han. Among them, Xu Han held 99%and Huang He held 1%.

The two have a close relationship with Luo Yonghao. Xu Han and Huang He were colleagues when Luo Yonghao founded Hammer Technology. Xu Han had served as a director of Hammer Technology, and Huang He had served as the director of Hammer Technology. Huang He is currently the CEO of "Friends". The company is the main body of Luo Yonghao's participation in the live broadcast. Luo Yonghao announced earlier that he would withdraw from the management of "making a friend", but he would still participate in the live broadcast as anchor.

For the new company, Luo Yonghao did not announce the official Chinese name. However, he said that the new company is preparing to recruit people, the main product manager and designer.

Luo Yonghao recently announced that he will devote himself to starting a business in the AR field. Luo Yonghao said that AR is the next generation of computing platforms, and he has a confidence at the product level. However, he also said that this "platform -level war" is not enough to rely on good products alone, so it is also prepared to be acquired by large companies. It is really not possible.

Regarding the specific plan, Luo Yonghao mentioned that their hardware team will develop an engineering machine each year, which is limited to internal development and use until the commercial conditions and the overall environment are roughly mature and then sold. At present, the hardware level of the entire AR industry cannot be large -scale commercialization and success.

The entrepreneurial process is quite tortuous

Luo Yonghao's entrepreneurial journey is quite bumpy.

In May 2012, Luo Yonghao founded Hammer Technology, but the process was not smooth.

On March 27, 2013, Luo Yonghao released Smartisanos based on the Android system. At the press conference, the mobile phone's operation bug frequently came out.

On May 20, 2014, the Hammer mobile phone was officially released and named Smartisan T1. However, the first mobile phone suffered a capacity crisis. Luo Yonghao took a few months to solve this problem, which directly led to the bleak sales of T1, selling only 250,000 units.

In November 2018, Hammer Technology was revealed that the employee wages were unable to pay. At that time, it was reported that Hammer Technology had made a large number of layoffs throughout the company, leaving only 40%of the staff.

On December 5, 2018, Hammer Technology Subsidon Digital changed industrial and commercial changes. Luo Yonghao stepped down as the legal representative, chairman and manager of the Hammer, and instead served as an executive director.

The mobile phone business was not progressing, and Luo Yonghao had been involved in mobile social and electronic cigarettes, and both attempts failed.

At the end of 2018, the capital chain of Hammer Technology broke, and Luo Yonghao, 46, owed 600 million yuan in debt.

After walking around, Luo Yonghao decided to "change a living method". On March 19, 2020, he announced on his personal Weibo to make a live broadcast of e -commerce. Brother with the goods. "

In the first live broadcast of Luo Yonghao's first cargo on April 1, 2020, the total payment transaction of the audience exceeded 170 million yuan, and the cumulative number of viewers reached 48.75 million. When he participated in a variety show in September 2020, he revealed that his debt of 600 million yuan has been paid 400 million yuan. It is expected that the debt payments will be completed in one year. Luo Yonghao recently said that all debts are expected to pay off this year.

In the middle of the night on June 12, Luo Yonghao posted a Weibo saying that he would start his head again and withdraw from all social platforms.

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