Woodpecker chaos charges, minor illnesses, which are regular maintenance?
Author:Xiaoping Finance Time:2022.07.11
The "chaos" of the home appliance maintenance market has been criticized by consumers, which is mainly reflected in the opaque charges and asking prices. Each choice is shocking step by step.
Recently, Xiao Liu saw a woodpecker's elevator advertisement. The advertisement slogan "Except for not fixing, everything is repaired" humorous advertising slogan quickly attracted him. In addition to humor, the huge formal two words moved Xiao Liu. Isn't this what he wants?
Woodpecker Elevator Advertising
Low price temptation to place orders
Xiao Liu's TV was broken, thinking of the woodpecker that I just watched the advertisement. First went to Baidu to search for the Woodpecker's official website. But Xiao Liu, the official website of the reminder, did not open the website of the woodpecker, Xiao Liu had some doubts. Because he is a 3C product fan, Xiao Liu intends to go to Jingdong to see. You can make an appointment for the master to come to the door when you find that JD.com only 9.9. You know, the door fees for other platforms are generally around 60. Eventually place orders through JD.
Baidu search woodpecker official website
Woodpecker official website
Jingdong Search Woodpecker
Chaotic offer
After the master came to the door, the TV was disassembled and determined that it was damaged as a TV backlight belt, which needed to be replaced. When the offer was off the quotation, Xiao Liu found out the greasy.
1. Small diseases, maintenance problems and maintenance are not a place. According to the fault detection report of the woodpecker, the TV backlight detection is abnormal. However, the maintenance plan given is a constant stream board failure.
Woodpecker Test Report
2. The test was that the backlight was broken, but it was prompted to replace other components. A total of 768 yuan. Including 195 yuan accessories, 30 yuan on -site fees and 543 technical service fees. Such a high technical service fee learned through Xiao Liu's repeated inquiries. This fee is a master's service fee, that is, working hours.
3. Looking at the dishes, Xiao Liu's fees are too high. The maintenance master immediately explained that I can give you a 8.5 % discount. In the end, Xiao Liu's TV fault was resolved.
Woodpecker order
Difficulty in protecting rights
After the completion of Xiao Liu Weixiu, he found that JD.com purchased 9.9 on -site maintenance, but the maintenance master still charged 30 yuan on -site fees. Finding Jingdong customer service to defend rights, customer service just replied to say that he has feedback. All charging details need to be confirmed with the maintenance master.
Through the maintenance report of woodpeckers, Xiao Liu went to the e -commerce platform to search for the price of the TV backlight bar. The cost is only 30 yuan. The cost of woodpecker is 195 yuan. It was nearly 7 times higher. Regarding the "technical service fee", Xiao Liu consulted the after -sales sales of TV manufacturers. Through the comparison of models and faults, the manufacturer gave 350 yuan maintenance plan. This is almost half cheaper than the price of woodpeckers. At this time, Xiao Liu knew he was fooled.
E -commerce repair parts price
"Shang Dang" is more than one Xiao Liu. According to the "Consumer Report" report, woodpeckers also have minor disease repairs "House Repair Budget Quotation" in house maintenance. Total 5618 yuan, after -sales warranty is one year.
(Source: Consumer Picture)
In the end, she found the problem of water leakage recommended by the maintenance master recommended by the rental intermediary. "It took 260 yuan to change the corner valve, high pressure tube and faucet to solve the problem of water leakage. For the sake of insurance, it took another 140 yuan to make the master change the washing machine to change the washing machine. The tube, totaling 400 yuan to solve all problems. For more than 5600 quotations, 400 yuan solves the problem. In addition to several accidents interviewed, the impact of social platforms and complaint platforms on woodpeckers is also "too expensive" " "Reasonable" "Prices in the sky"
The difficulty of supervision of the maintenance master may also be one of the reasons for the random quotation of the woodpecker. According to the official customer service of the Consumer's contact with the Woodpecker's official customer service, the master and the platform are only a contractual relationship, and the woodpecker assists the master to receive the order. After completing the order, divide it with the platform. The specific prices are not showing woodpeckers by the master.
Xiao Liu also said that he believed in their advertisements. After knowing that the price gap is so large, Xiao Liu said "Taiwihuo" to Xiaoping Finance. I hope everyone will not use this platform to harvest IQ taxes. Xiao Liu also said that the propaganda rejection of minor illnesses was more like a joke.
Woodpecker official publicity
Conclusion
The advertisement of woodpeckers is undoubtedly successful, but as consumers, they have been deceived again. Advertising is transparent, but the actual fee is much higher than the market price. In addition to the woodpecker that cannot be repaired by emotions, there are minor diseases in many aspects of house repair and home appliance maintenance. For a while, it is obviously not the correct values that the enterprise should have. While doing a good job of marketing, it is king to improve user services.
At the same time, it also called on the advertising platform to strengthen the review of advertising. False propaganda has exaggerated publicity that hurts consumers and weakens everyone's trust in the advertising platform. The regulatory platform shall be punished for such opaque quotes and minor illnesses.
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