Copy the bottom Lijiang: I wanted to buy a few cakes of Pu'er, but I set off a set of homestays

Under the epidemic, the homestay industry is being hit hard. On May 24, the homestay giant "Audemars Piguet" issued a letter to Chinese users, announcing the withdrawal from the market in China.

This is still the case, the status of ten million small and medium homestay practitioners is evident. But daily characters found that in such a big background, in Lijiang, a "countercurrent" of young people copied the homestay.

Enterprise investigation data shows that there are 138,300 existing centers in my country. In the past 10 years, the overall registered volume of enterprises in my country has shown an upward trend. Especially in 2021 in the epidemic, 36,300 newly increased, an increase of 10.52%year -on -year.

If you must describe the dreams of these young people, the picture may be: at the foot of the Yulong Snow Mountain, there is a tea table full of flowers, sitting with guests and Erlang legs.

This dream about poetry and the distance is based on Lijiang, which is jointly woven by the homestay operator and intermediary. For those who are involved in it, they need not just a inn, but a future of "living elsewhere."

The distance between Pu'er and Homestay

Lin Xi originally only planned to buy Pu'er in Lijiang.

But now, she and the owner of the homestay are sitting in the tea room and talking about the bottom. After the 90s, she was a cute new thing in doing business. While pouring tea, the other party said, "It's a good time to copy the bottom. When the epidemic passes, this rent is back."

B & B boss quoted -8 rooms, 150,000 yuan a year. "You caught up with good times." The boss took a sip of tea. "Three years ago, there was no 400,000 yuan here."

The intermediary on the side also persuaded her: "If you have money, I will pick it up."

Outside the window, the sun was sprinkled on the Yulong Snow Mountain. Lin Xi made up her determination. She did not bargain and took out 150,000 to save money. She understood that "it must be expensive", but she persuaded herself. Because the dream in the distance is too attractive -if everything goes well, she will have a "ideal life" voucher.

"I have a house, facing the snowy mountains, and renting rent." Many young people have also been seduced by such an ideal life to go to Lijiang to open a homestay. The previous wave of people who thought about it had been severely damaged by the epidemic, and Lijiang never lacked later people like Lin Xi.

The new crown virus emphasizes the tourism industry and the homestay industry. The "China Homestay Development Report 2020-2021" shows that Lijiang, Dali, and Xishuangbanna B & B's daily occupancy rate is only about 5%.

But abnormal, the overall number of homestays in Yunnan Province in 2020 has not increased. Under the fierce competition, as of October 2020, Lijiang B & B has exceeded 5,000.

What is the concept of 5,000? Taking September 28 of the same year as an example, there were 16,000 tourists in the ancient city of Lijiang. In other words, the average homestay can only stay in about 3 people. For the homestays of the average 5 rooms per house, the occupancy rate is not high.

A more important phenomenon is that the report states that young people with high education are becoming the main force of the bottom of the homestay. Among them, the number of undergraduate graduates accounts for more than 35%, and their budgets are mostly between 30-1 million yuan.

2018 was the golden age of the homestay industry. Figure/ Enterprise Check

Zhang Bo, a 35 -year -old intermediary, also felt the enthusiasm of this "young man to bottom with Lijiang B & B".

Just after the May Day holiday, he continued to receive consultation from young people from Shanghai, Beijing, and Chengdu. He found that it is not difficult to impress these young people. He only needed to make a little bit- "Lijiang's Wind and Snow Moon", "less than Lijiang, to Yunnan", "successful people are greedy when others are afraid."

Recently, a young man who was still in the control of the control gave him a message and wanted to get a set of homestays, which was located in the ancient town of Diyan, Lijiang.

Before he decided to stay in Lijiang and became the owner of the homestay, Lin Xi and his friends went to Yulong Snow Mountain.

Among the many snowy mountains, the Yulong Snow Mountain is 35 kilometers north -south, and it is the southernmost Snow Mountain in the southernmost northern hemisphere. It is famous for thirteen, like a dragon's snow peak. It has also become a symbol of Lijiang Scenic Area.

Apart from Lin Xi that day, I couldn't see other tourists. The sun was dazzling, and she walked on the gravel road and meadow of Yuhu Village. She was happy to protect them in the river for a while, and then trembled with their footsteps. Occasionally, a few cows passed by, and she felt that she was getting closer and closer to the snow mountain.

That day, it was also Lin Xi's first closer to see Yulong Snow Mountain, and she forgot to take pictures. "It's like falling into a dream." But this dream about the distance is not completely sweet, and people will tell her over and over again, which is also full of lies, calculations, and information asymmetry.

But Lin Xi didn't think about it, "like there is a stone in the shoe", as long as you look up, Yulong Snow Mountain is always there.

Rizhao Jinshan of Yulong Snow Mountain. Photo / Visual China

get away

If you must describe the dreams of these young people, the picture may be: at the foot of the Yulong Snow Mountain, there is a tea table full of flowers, sitting with guests and Erlang legs.

This dream about poetry and the distance is based on Lijiang, which is jointly woven by the homestay operator and intermediary. For those who are involved in it, they need not just a inn, but a future of "living elsewhere."

For Linxi, which has been drifting for 9 years, this dream is very tempting.

In Beijing, she commutes from Shunyi to Changchun Street every day, and it takes more than 3 hours to return. Her biggest dream is to have her own home in Beijing, but a million -level down payment, and my parents who are waiting for her living expenses every month, so that this dream can only be a dream. She has a boyfriend who often quarrels, and the other party always calls her "foreigners." "It's always here all the time, I don't belong here."

After countless times, my boyfriend said "You are a foreigner" mantra, Lin Xi decided to break up, packed his luggage to leave Beijing, and came to Lijiang. The moment she saw Yulong Snow Mountain, she decided to stay. "Speak a little bit numb, this can cure 10,000 kinds of heartbreak."

People escape for various reasons. Some are like Lin Xi because of love; others like Chen Nan and Zhou Yuan because of work.

Chen Nan has made Alipay sales in Shanghai for many years. She recently saw two courtyards in the "Ancient City Inn Transfer Group" on Douban, and she was moving.

It is not accurate to describe her with "996". Because she raised her head most of the time, the hour hand was pointing to 2 am.

Her department has a provision that the work information should be replied between 2-5 minutes. No one can say clear numbers. "Because no one will wait for two minutes", once the information in the group appears, the next second "Papapa is fully recovered."

To this day, no matter how many o'clock in the morning, as long as the mobile phone on the pillow shakes once, Chen Nan can immediately cut back from the sleep mode.

She was tired of dealing with this kind of test. Other people's KPI is calculated monthly, her KPI is calculated every day. The final exam is usually "Double Twelve", which means that she wants to stand up for 48 hours.

At 5 am on the 11th, she stayed in the store she was responsible for coordinating activities. After running 30 chain brands, the mobile phone showed that it was already early in the 13th.

There are not many 30, and there are fifty or sixty colleagues. In this competitive relationship, "Everyone is comparing, whose performance has reached 10 million, then I will definitely do 11 million or 12 million."

Until she and her friends drove to Lijiang. Both people opened the mountain road for the first time. When the homestay owner farewell, she ordered her, "If the brakes fail, try to let the car hit the mountain, otherwise anyone will not be able to save the cliff." She remembers this sentence so far.

After a while of enthusiastic journey, in Lijiang, she saw the most beautiful scenery she had seen in this life. At that moment, she felt "like returning to the home in the distance."

Photo / Visual China

Like Chen Nan, Zhou Yuan was tired of working life. After 15 days of continuous overtime in the company, she could have applied for two days to adjust from Chengdu to Lijiang, and considers it to apply for one day repeatedly. The supervisor first agreed, and the next day she changed her mouth to ask her to apply with her boss.

She looked at the ticket that had been bought long ago, but the senior executive's face appeared in front of her, and she leaned directly. "Look at the life of the executives flying the dogs jumping, I feel unnecessary and not running."

Have changed

But these young people still underestimate the epidemic. After they really took root in Lijiang, they found that there were too few tourists.

Now Lijiang, there are more flowers on the streets than people. Lin Xi often has the most tourist town in the past. She found that even in the restaurants of the restaurants of the restaurant in the past and other districts, she is now sparsely settled, only one or two table guests.

This quietness is very abnormal in Lijiang.

In the Lijiang Mini Program, the total number of people in the ancient city was always hovering around 15,000. "This is still the resident population of more than 7,000 people in the city." Said Zhang Bo, an intermediary Zhang Bo.

The transfer advertisements for homestays, bars, and restaurants are full of wooden signs on the side. The advertisements were layered, and some were raised, revealing the call of the homestay owner who was waiting to be transferred below.

In previous years, most tourists came from first -tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and maintained long -distance travel. But now, these cities are the cities with the most risk of outbreaks. Due to the uncertainty caused by the epidemic, it is difficult for passengers to bear the cost of being isolated from different places and cannot return to work.

Lost tourists, causing many young people with heavy warehouses and homestays to be caught off guard.

Why are many young people who have been to Lijiang to travel to the local homestay? Do you make money in Lijiang?

Our good friends have found a few young people who open homestays in Lijiang and chatted with them. What stories do they have on the bottom of the homestay. Why do these young people fall in love with Lijiang?

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