"Going to the sea" comments, the enthusiasm is more horizontal

Author: Zhang Zhouxiang (Director of China Daily Review Department)

Source: "Youth Reporter", No. 13, 2022

In response to the country's call to strengthen the construction of international communication capabilities and enhance international discourse rights, many media practitioners opened personal accounts on overseas social media, and reviewed hot events, trying to affect overseas audiences. The public opinion field has a image of this phenomenon, called "going to the sea" comments.

However, after a few years of practice, there were many "going to the sea", but "Internet celebrities" were still rare. Taking the Twitter platform as an example, among the domestic media people who opened the number, tens of thousands of fans are rare, and thousands of people are already difficult. Most of the fans of personal accounts stay in two digits.

Some people attribute this to language issues and believe that the English of account operators is not good enough, but it may not be the case. Twitter users are all over the world, and there are many languages. Many users' mother tongue is not English, and it is still operating. Even of the Twitter users in English, few people use complex sentences and rare words to dazzle literary talents, using simple expressions to keep reading low thresholds, and let more users understand is the mainstream. It is no exaggeration to say that the English ability is basically enough to reach level four, and most of the domestic "going to sea" media people meet this requirement.

What really restricts the growth of "going to sea" is the "going to sea" commentators' understanding and operation of overseas social media.

First of all, a major feature of social media is personality. The account is not the code of coldness, but represents a living person. Many "going to the sea" account simply commented on international hotspots, but never shared the bits and pieces of life outside the comments. This is difficult to make others feel like "the world is neighbors". To get attention in overseas social media, you need to share your joy and sorrow and daily life with the "neighbors" far away from the world, so that they can feel the charm of the operator behind the account. This is also an important reason why some diplomat accounts are more influential than media accounts. The mature diplomat accounts basically have personal emotions, and the reality is very strong.

Secondly, there must be its own unique form. There are many forms on the Twitter platform, including text, comics, pictures, videos, etc., and it is attractive to make any form. At present, some domestic media people who have gained some influential domestic media have basically followed this law. Some are speaking in sharp language.

Finally, we must respect and use platform rules. Twitter's speech is very strong, especially when it is related to international hotspots, people with different perspectives and different positions can easily argue in the message area. Debate in Twitter requires art, and its highest state is to use words civilization, but the argument can make the argument a feeling of being tied to the needle. It cannot be "dirty" during debate, and even touches taboos such as race and physical defects, which will increase the risk of being reported and being reported.

If you regard the "going to sea" as the country to fight for international public opinion, more people need to participate and give play to the great power of collective. However, if the participants only "go out to the sea" with the blood and lack professionalism, it is difficult to achieve the expected results. Only by following the laws and avoiding the lightning area, based on this basis, and deeply cultivating the fields they are good at, can the media people's "going to the sea" commented account gradually grow up. The field play a greater role.

Reference format for this article:

Zhang Zhouxiang. "Go to the sea" comments, the enthusiasm is more level [j]. Young reporter, 2022 (13): 1.

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