Report: Stock renewal and transformation will become an important way for urban business renewal

According to the "2022 White Paper in China Commercial Real Estate Development" released by the Medical Research Institute, with the profound changes in the consumption concept and consumer behavior model of my country's main consumer groups, the development model of commercial real estate enterprises has also begun to refine Operating changes, stock updates will become an important way for urban business renewal. Commercial real estate companies also need to take the initiative to cater to the changes in the times, create a format space and service content that meets the consumer demand of young customers, enhance the management capabilities, and build a corporate moat.

After years of development, my country's urbanization level has been continuously improved, and urban infrastructure has been continuously improved, forming a large number of stock assets. At present, the real estate industry has gradually entered the era of stock, especially in the field of commercial real estate. The existing competition is fierce and the revitalization space is large. In the future, how to increase the amount of survival assets while building an increase in construction and the realization of a virtuous cycle are essential to the high -quality development of cities.

The report shows that from the perspective of commercial stock renovation, "business/brand upgrade+high -quality content" is the core element of commercial development and an important way to survive the stock. Shopping center customers usually have higher requirements for experience. Business is no longer only existed as a shopping venue. It has begun to carry functions such as catering, social, entertainment, parent -child and other functions, which put forward higher requirements for commercial operations. At the same time, the acceleration of the construction of rent -protection housing in recent years has also provided a new feasible path for the revitalization of commercial stocks.

In recent years, the young customers have gradually become the main consumer group, and the consumption concept and consumer scenarios have also become more diversified. They pay more attention to the sense of experience and interest of business. In addition to the consumer carrier, the business space may be more healthy in the future, health, Leisure entertainment, multi -dimensional social and other functions. With the advent of the era of consumer structure, the wave of digitalization, and the development of online and offline integration, the upgrade of the shopping mall format has become a trend. At the same time, consumers have significantly improved local cultural identity and recognition of domestic products brand, and the trend of national tide rejuvenation is obvious. In addition, the combination of local cultural characteristics with commercial consumption also brings new ideas to physical business operations.

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