Summer vacation demand for fun and bad supplier consumer electronics companies will get out of the trough

Reporter He Wenying

The hot sun in July did not affect the urgent mood of the "Student Party" replacing smartphones. Recently, the reporter saw in many Apple and Huawei flagship stores in Changsha that there were endless customers who came to consult. A clerk at the Huawei Fangyuan Store in Changsha told the "Securities Daily" reporter: "Recently, there are more students who intend to buy mobile phones, and more customers who buy tablets and watches than before."

The consumer electronics heat caused by the surge of changing demand during the summer vacation has also been transmitted to the industrial chain -related listed companies. "Securities Daily" reporter learned from a number of listed companies in the consumer electronics industry chain that the number of companies' orders was on the rise.

CITIC Securities Research reports that consumer electronics expectations will be better in the second half of the year. Benefiting from factors such as the stable price of upstream raw materials, the trend of the RMB exchange rate, the RMB exchange rate is conducive to exporting enterprises, tariff policies, and the decline in shipping. The performance of related companies continues to improve, and the capacity utilization rate is expected to rise in the second half of the year.

Listed companies feel the consumption heating up

Yuhuan CNC is a listed company specializing in the research and development, production, sales and service of CNC equipment and intelligent equipment. The relevant person in charge of Yuhuan CNC told the "Securities Daily" reporter: "The company's products can be used for grinding and pollution of smartphone components. The company provides supporting services for suppliers and foundries of consumer electronics companies such as Apple, Huawei, Xiaomi. "

"Since the end of last year, many head companies have been proofing for us, and the situation of equipment orders has been better." The above -mentioned person in charge said that the company is at the forefront of the consumer electronics industry chain, and has already felt the heating of the consumer electronics industry chain.

Lan Si Technology is a listed company that mainly focuses on the development, production, and sales of mid -to -high -end window protection glass panels and electronic functional components. In an interview with a reporter from the Securities Daily, the relevant person of Lan Si Technology said: "In terms of flexible screen appearance protection technology and protection materials, Lan Si Technology has established in -depth cooperation with the main flexible screen mobile terminal brand. People provide technical solutions and high -quality products with mass production and sustainable development. "

It is understood that Lanti Technology -related mass production products have been applied to folding screen mobile phones on the market. "In recent years, the supply of product supply in the field of folding screen mobile phones has increased significantly, which is mainly due to the continuous growth of market demand." Said the above -mentioned Lanti Technology related persons.

Anke Innovation is one of the largest global consumer electronics companies in China. It focuses on the design, research and development and sales of smart accessories and smart hardware. The main sales channels are Amazon, EBAY, Tmall, JD.com and other online platforms. Essence The relevant person in charge of Anke Innovation said in an interview with the Securities Daily reporter: "In order to meet the consumer electronics boom during the summer vacation, the company has been prepared for 3 months in advance."

Industry or out of the trough of the cycle

In the first half of 2022, the Chinese smartphone market entered the "dark moment". According to statistics from the China Institute of Xinong, from January to May 2022, domestic smartphone shipments reached 106 million units, a year -on -year decrease of 27%. Among them, the sales volume in February was only 14.549 million units, the lowest record in two years.

This year's "618" shopping festival can be called "the most volume 618". The major mobile phone brands have opened the price reduction model. Some models even dropped thousands of yuan, and even the high -profile Apple has added the tide of price reductions. Even so, a research report from the market research institution Strategy Analytics shows that during the "618" shopping festival this year, smartphones sales were 14 million units, a year -on -year decrease of 25%.

However, these may become a "past", and the industry generally believes that consumer electronics will usher in the cycle inflection point in the third quarter. Guo Jian, an analyst of Guoxin Securities, believes that benefiting from factors such as the advent of traditional 3C stocking season, the fundamentals of the consumer electronics industry chain in the third quarter of 2022 ushered in an inflection point. It is recommended to pay attention to the folding screen, VR/AR, and Honor Industry Chain of the new machine frequently catalyzed and at the stage of "quantitative change caused".

Zhang Zhigang, a researcher at Guo Rong Securities, also believes that with the prevalence of the domestic epidemic prevention and control situation and the recovery of the macroeconomic economy, it is expected that the domestic mobile phone consumption demand will be marginalized. At the same time, as domestic mobile phone manufacturers actively de -inventory, the marginal trend of the consumer electronics industry will continue.

In an interview with the "Securities Daily" reporter, Sun Yanzan, chairman of the Worommine Think Tank: "At present, major consumer electronics companies have sought new performance growth poles on the basis of smartphone business, including smart wearing, smart homes, etc. /VR's further development, the consumer electronics industry chain is expected to usher in a new prosperity cycle. "

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