British media: Is it sweet to eat ice cream on the price soaring price?

The British "Financial Times" July 8th article, original topic: The price of Chinese ice cream brands surged more than inflation. With the hot summer, the residents of various places found a fact that made them excited: the price of ice cream soared.

Ice cream information map

After a day of hard work, Aquira Cao, a 20 -year -old event planner in Jiangsu, decided to use Zhong Xue Gao, who is known as "Hermes in the ice cream world", to himself. "I know that Zhong Xue is very expensive, but the price is still beyond me. "Expired".

Just as China's ice cream rose rapidly, inflation is pushing up food costs from all over the world, but consumer analyst Elison Malmsten said that some brands including Zhong Xuegao exceeded inflation, which exceeded inflation. "They try to create a luxury image and make corresponding pricing."

China's demand for frozen foods has increased rapidly, especially among young people. Chinese consumers in 2021, mainly young people under 30, spent 24 billion US dollars in ice cream. In contrast, Americans spending only $ 7.6 billion in ice cream at the same time. With the increasing demand of Chinese consumers, and local brands are seizing a larger share by the high -end market dominated by Hagondas, the price of ice cream has risen.

Industry insiders said that venture capital companies began investing in Chinese ice cream companies 5 years ago to make profits from consumers' increasing enthusiasm for "Made in China". The popularity of short video platforms allows new companies in the industry to gain marketing space directly facing young consumers. The changes in the situation of the ice cream industry reflect a wider range of consumer market trends -of which foreign brands such as Adidas are being challenged by Chinese local competitors such as Li Ning. Industry insiders said that Hagens Dazs did well in China, but was also challenged by domestic brands.

Marmsten said that local ice cream manufacturers "filled a blank" and launched the Chinese flavor lacking in Western brands. But with the continuous increase in prices, consumers complained that even the price of low -end brands made them unbearable. Sichuan college student Niwei Si Yang was surprised to find that a kind of ice cream that she could buy with only 2 yuan when she was a child had risen to 9 yuan. Buy it with a scalp. "

Ice cream is becoming a cash cow in China. But analysts doubt whether popular brands will lose consumers. As Niweis Yang said, "I can't enjoy the taste of ice cream, today's profits are too outrageous."

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