A group of young people made Tangqi a "common fruit"

The sunset of Jin Chancan was sprinkled on the road of Yaojiaxu Village, Hangzhou, and paved to become a golden way to get rich. The courier brother stepped on the small three round, transported a frame of yellow orange, and sent it from here, and sent it to all parts of the country according to the order address.

"Today is May 26, and my family's loquat has been sold. This year's output has decreased. Although I haven't carefully calculated the income, it has not been declined from the preliminary estimate." Standing in the sunset, the courier's brother left, greeted the hope of life.

Tangqi is located in the northern suburbs of Hangzhou. It is one of the four traditional Chinese regions in China. It has a planting area of ​​about 15,000 acres and an annual output of about 5,000 tons. Tangqi Loin is a national geographical indicator of China. In recent years, the Loquat industry of Tangqi Town has ushered in a group of young people. They use their own wisdom and skills to give new hopes for traditional agriculture and lead the villagers to Kangzhuang Avenue, which are rich in the strong village.

Return to the hometown to sell the hard -working loquats that can be planted at home

Shi Jieying returned to Tangqi after graduating from university in 2019.

"With the idea of ​​making a force at home, return to her hometown to sell loquats." Shi Jieying said that the Yaojiayu Village where her family was located 3,000 acres, with an annual output of about 1,200 tons, accounting for about 1/ 4. Among them, her 8 -mu loquat land has an annual output of about 6 tons.

Shi Jieying watched her family planting and selling loquats from an early age. In her hard work, she looked in her eyes and remembered her heart. She recalled: "I have to get up at three or four in the morning, go to the ground to pick up the loquat, and then ride a bicycle to the side of the road in the town. Often, the car can not be sold in the morning. Sell ​​at low prices or throw away. "

Due to its thousands of years of planting history, inherited cultivation skills, special geographical characteristics and climatic conditions, it has bred unique quality.

Shi Jieying said that among the many varieties of Tangqi, "soft strips and white sand" are the most famous. It is small, but the skin is tender and sweet. "But it has a weakness, that is, the skin is not resistant to bumps and storage. It must be sold immediately after picking."

"Returning to the hometown to start a business, to sell the Tang Qizhen in his hometown and sell it farther." Shi Jieying said with emotion that the hard work of the folks can also earn money.

Start up with "new retail", the value of "changing the new face" has doubled the value

How to make the loquat that is not easy to store? Shi Jieying and four like -minded friends explored the "new retail" model in the group in 2020 and started online sales.

The first step is to start with the packaging. "We have improved from the packaging of the loquat." Shi Jieying said that most of the Tangqi 栖 has always been a simple packaging, and the lack of support in transportation. The bumps will cause the skin to change the color. Both fruit farmers and customers suffer. "We redesigned the gift box packaging, which not only looks good in appearance, but also has the recognition of Tangqi 栖, but also strengthens the gift box carton."

"Previously, the villagers sold loquats on the side of the road and sold seven or eight yuan per catty. Now we pack it through a gift box, which can be sold for 20 yuan per catty, and the order cannot be picked up." Shi Jieying said. They have been selected one by one, and the bad fruits are avoided from the source.

According to Shi Jieying's estimation, when she had a good output in previous years, she would sell 15,000 kg. In addition to her own crickets, half of them were acquisition of nearby villagers' homes. "For more than two years of entrepreneurship, my family has not worried about sales, and it has also expanded the villagers' sale to avoid‘ rotten on the branches ’.”

"In order to improve the profit space of loquats, we tried our best to reduce costs. This year we integrated express resources, talked about prices with many courier companies, and finally won greater freight discounts." Shi Jieying said, "We are selling well, After hearing that, many villagers nearby came to the door and were willing to use our packaging for online sales. They could also enjoy the same freight discounts. "

Ma Zhengrong, deputy director of the Tangqi Town Regional Development Office, said that in recent years, the epidemic of new crown pneumonia has affected the Tangqi industry, but it is not great. "We can't sell offline, so we turn to online selling. Through e -commerce training, we guide 'farmers should be net reds and sell loquats on the clouds." In 2021 , Year -on -year increased by 32.55%.

This year, although the farmers in Tangqi said they were "small years", statistics show that during the 2022 Hangzhou Tangqi Festival in China this year, the town has achieved a total of 183 million yuan in total operating income. Among them, Loquat picking and on -site sales revenue was 52.9 million yuan, the sales revenue of e -commerce and micro -business sales was 70.93 million yuan, and the number of courier orders was about 119,000 orders.

I have improved the old varieties for more than 10 years.

Loquat output has dropped, but the income is not equivalent to falling fell. In recent years, Tangqi has been on the way to improve varieties and improve quality and efficiency.

In the "2022 Zhejiang Agriculture's Most Equipment Tournament" held in May this year, Zhang Guoshun's Hangzhou Linpingtang Qizheng Professional Cooperative Selected "Tangqi" and the remaining 15 crickets in Zhejiang Province competed , Won three "first": "Red Sand" and "White Sand" groups in the first prize of soluble solids, and the "Baisha" group comprehensive quality first prize. Leslie Cheung is a native of Tangqi. Although he does not learn agriculture, with his love for his hometown, in 2008, he returned to his hometown to run a farm and plant a loquat. "I want to plant the best quality!" This is the goal he has never changed over the years.

At the beginning of the farm, Zhang Guoshun claimed to be "crossing the river by touching the stone." "I watched the older generation of seeds from an early age. The Tangqi is located in the hinterland of the Hangjia Lake Plain. The water network is densely set. Improved, "Good soil can plant good loquats. During the planting process, I mainly apply organic fertilizer such as rapeseed cakes, and cooperate with water -soluble fertilizers and microbial fertilizers. It's better and better. "

If you want to plant well, soil improvement is important. Zhang Guoshun said that through a series of refined management measures such as "one sparse flower, two sparse fruits", we worked hard to make the final mature "all grow into fine fruits".

Due to the large variety of Tangqi 枇, in recent years, Tangqi Town has actively cooperated with the Zhejiang Academy of Agricultural Sciences to carry out the cultivation of Tangqiyi varieties. At present, the town has promoted farmers to plant specialized varieties such as Yingxue, Zhejiang Bai No. 10, Zhejiang Bai No. 14, Zhejiang Red 16 and other hybrids. After 5 years of planting tests, the new varieties represented by Zhejiang Bai 14 are relatively mature.

Zhang Guoshun said that during the growth period, the weather was greatly affected by the weather. Each time the weather such as low temperature, continuous rain, etc., it was often easy to cause the production of loquats to reduce production. "The fruit of the new hybrid varieties is larger than before the improvement, and the resistance is better. We quote the new hybrid varieties, which further improves the quality of the loquat."

Try a new method to make the plantation of loquat no longer "watching the sky to eat"

Most of the Tangqi Loin is planted in open -air. "Seeing the sky for dinner" is very affected by the weather and other factors. The output is unstable and the uncontrollable has always troubled the fruit farmers.

Around 2016, Zhang Guoshun found that more and more customers had higher requirements for the quality of the loquat. "Some customers don't seem to pay special attention to the price of the price, but they are more conscious of the quality of the lame, and the acceptance of high -quality and high -quality price is higher."

So, this year, after learning about the relevant knowledge of the greenhouse planting, Zhang Guoshun also started trying to change the 3 acres of open -air 枇 to the greenhouse.

"The loquat planting in the greenhouse no longer reduces production due to the influence of the weather, so that the output and quality are more guaranteed. The maturity time is 20-25 days earlier than the open -air tadpoles." Speaking of the advantages of the greenhouse planting, Zhang Guoshun said, "Traditional ones of tradition Tangqi high -quality Baisha can be sold for 15-20 yuan per catty, and the greenhouse can be sold for 50 to 60 yuan per catty due to the advantages of quality and listing time, and the income can increase by 2 to 3 times. "

Greenhouse coriander planting has been recognized by the local agricultural department. In 2021, Linping District issued ten policies of "strong villages and rich farmers" to encourage the development of modern agricultural and rural construction. For example, farmers who use self -built greenhouse models can obtain 40%to 50%of funding subsidies given by the district and towns.

Taste the sweetness of the greenhouse and policy support. This year, Zhang Guoshun was ready to change the 26 acres of open -air to the greenhouse to plant it, and plant the precious "soft strip white sand" into the greenhouse. Improve the economic benefits of the farm. At the same time, he also actively implemented an agricultural "standardization+" operation, focusing on promoting advanced and applicable technologies such as dwarf cultivation, formula fertilization, and cooked cultivation, and carried out technological innovations such as trees to promote production, facilities to promote cultivation, and optimize. Planting environment.

In some advanced experience and cultivation methods, Zhang Guoshun always tried the first, succeeded, and then exchanged and promoted experience to local farmers. He said that the development of the Tangqi industry can no longer be "fighting alone", and large planting households should learn to "hold the heating" and produce the benefits. The method of increasing production and improvement must be shared with the growers, including good varieties and good planting methods.

"I am determined to make the Tangqi Loquat industry bigger and stronger. This is my mission as a Tang Qi people. I am also looking forward to everyone who is engaged in the loquat industry. Not only do you have to plant a loquat, you also have to sell loquats to all over the world and make the reputation of Datang qi, in order to uphold the "money bag" of the households.

Enhance the added value to let more people know the "whole body is treasure"

A loquat has giving birth to a rich people's industry.

Today, Tangqi is no longer a fruit of the season, but the "cash cow" of the people of Tangqi Town all year round.

In the autumn, take off the flowers and dry it in the small courtyard, and make a cup of tea made in the tanned flowers. Do n’t have a fragrance; in the early summer, picking, sorting, and packing, watching the fruit is sent to the distance, the joy of harvest is poured into my heart ... Mowing

This is the scene in the documentary filmed by Shi Jieying and his friends in the sale of Loquat. In the camera, the flowering, results and harvests of Tang Qiyi also recorded the sweat and hope of fruit farmers.

"I did not expect that this documentary suddenly became on the Internet. Many netizens left a message‘ I want to eat authentic Tangqi 枇 ”." Shi Jieying said that the little test cattle knife in the second half of last year gave them confidence. The young woman Mao Rouyi met Shi Jieying in selling her. She opened a hand -made workshop in the town, and she was also the "copy of the copy" in the team of Shi Jieying. She said that there are many stories behind Tang Qiyi, and she is writing a document while promoting the cultural connotation of Tangqi. She hopes to increase the development of loquat derivatives, thereby increasing the added value of loquats.

Mao Rouyi's idea is not empty dreams. As one of the leaders of the local coriander industry, Guoshun, in more than 10 years, is also thinking about how to diversify the loquat industry. "In the past, the flowers that were rotten on the branches, now 'flowers are only one', and the extra lotus flowers can be used to make tea, which can be sold for 1,000 yuan per catty, and the subsequent fruit after grading will be made. Tongzan cream. "In technological innovation, the coriander can be made into a flower tea, loquat wine, loquat honey, loquat cream ...

The collision of young people's ideas produced a golden effect.

The reporter learned that the Tangqiyu Industry is beading with beautiful villages, Shuixiang Ancient Town, Chaoshan Meihai, Dingshan Lake Wetland, etc., to create a Tangqi Ecological Tourism Tourist Belt, forming a group of inhabitants of the loquat industry Leisure tourism, farmhouse music, folk cultural experience and other projects.

From the spring rapeseed season to the picking in early summer, the newly built Beiyang green road has become a new "punch place" for tourists to Tangqi. The rural areas, which were originally asked, became a good place for tourists to leisure.

"Every household in our village planted a lotus along the lake. Originally, we could only pick off the loquats and ship to the concentrated acquisition points. There were almost no guests." Tang Weigen, a farmer in Sanxing Village, Tangqi Town, told reporters, "Now the forest There are green roads. Many tourists want to walk into the orchard to pick them up. It is estimated that by the next season, our orchard can also receive picking tourists. "

"More and more people in the city are willing to enter the countryside, and the countryside has made cities more yearning, so we have taken one step away from the vision of wealth." Ma Zhengrong said.

End of the picking season, the fruit trees are "nourished and stained", glowing new leaves. Leslie Cheung continued to think of the dream of becoming "King of Tangqi". Shi Jieying and their friends are also eager to try, looking forward to driving more young people to return to the countryside, creating a happier and beautiful life for the old and old folks ...

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