The Beijing Municipal Radio and Television Bureau held a special seminar on implementing the "Code of Code of Conduct of Network anchors"

On the morning of July 8th, the Beijing Radio and Television Bureau organized a special seminar to implement the "Specifications for the Code of Conduct of the Internet anchor" (hereinafter referred to as the "Behavior Specification"). The meeting invited relevant departments of the State Administration of Radio and Television, Beijing Commercial Bureau, key network audiovisual platforms, MCN institutions, industry associations, experts and scholars, and online anchors to participate, focusing on comprehensively implementing the "Behavior Specifications", strengthening the construction of online anchors and strengthening the construction of the network anchor team and strengthening Management, promoting high -quality development of online live broadcast formats, conducting exchanges and discussions, conducting special policies interpretation, extensively listened to the opinions and suggestions of all parties, and provided useful guidance for the implementation of the "Behavior Specifications" to implement the work.

Zhang Chenxiao, deputy director of the China Radio and Television General Administration of Network Audiovisual Department, Wei Kaipeng, deputy director of the Personnel Department, Yan Yizheng, director of the Talent Division of the Personnel Department, Zhao Li, a second -level investigator of the Supervision Office of the Internet Audiovisual Directors; Secretary of the Party Group of the Beijing Radio and Television Bureau, Director Wang Jiequn, member of the party group and deputy director Zhang Su; Song Zhilei, deputy director of the Electronic Commerce Department of the Beijing Municipal Bureau of Commerce; Leng Yan, Secretary -General and Researcher of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, Leng Yan Zheng Ning, the director of the department; Wang Zhaonan, Secretary -General of the Beijing Internet Audiovisual Program Service Association, Vice President of iQiyi, and Chief Editor, Ma Xiaosen, Secretary -General of the Beijing Electronic Commerce Association, Hu Rui Li, deputy secretary -general of the Beijing Network Culture Association; vice president and chief editor of Douyin Group Zhang Fu, Liu Yang, vice president and editor -in -chief of Kuaishou, Jin Liang, director of the New Oriental Online Public Affairs Department, Lu Lin, vice president and editor -in -chief of the Public Affairs Group of Flower House Group, Qu Tao, Vice President of Worry -free Media Strategy Center; Vice president, chief editor or relevant person in charge of Bo, Yingke, Sisan Infinite; Dong Yuhui, anchor of Douyin "Oriental Selection", the host of Beijing Radio and Television, Song Kong Wen and the media representatives of the fast -handed anchor; the online audiovisual program of the Beijing Radio and Television Bureau A total of more than 40 responsible comrades of the Management Office and the Personnel Office attended the seminar. The meeting was chaired by Vice Director Zhang Su.

At the meeting, the heads of Douyin, Kuaishou, Oriental Selection, Flower House Group, and Worry -free Media fully introduced the development of various platforms and institutional live broadcast business and the construction of anchor teams. In terms of the implementation of the implementation of the "Code of Behavior". Each platform and institutions stated that they will strictly target the work requirements of the competent department of the watch, radio and television, actively compact the responsibility of the main body, strictly fulfill their duties and obligations, further strengthen the daily management and standardized guidance of the online anchor team, and maintain a good industry ecology.

The meeting invited Douyin's "Eastern Selection" anchor Dong Yuhui and the host of Beijing Radio and Television Station and the fast -moving anchor Song Kongwen as the anchor representative to exchange the understanding of the "Code of Conduct". Dong Yuhui shared his experience in the process of industry, saying that he would study the "Code of Conduct" in combination with learning, continuously enhance the connotation of live broadcast programs, actively spread cultural knowledge, call for rational consumption, and prevent exaggeration and misleading. At the same time, actively improve your skills and convey correct values. Song Kongwen combined with his rich media experience, he believes that online live broadcast has opened up broad development space for the employees of broadcasting and television program broadcasting agencies. Always strictly ask yourself to tell the story of Chinese stories in the form of live broadcast.

As an industry expert, Secretary -General Leng Yan fully affirmed Beijing's achievements in strengthening the management of online audiovisual formats. He deeply analyzed the significance of the "Standards for Behavior", and put forward a targeted and practical guidance from the aspects of live broadcast content management, the protection of minors, and the cultivation of anchor humanistic aesthetic literacy. Professor Zheng Ning analyzed the problems facing the live broadcast industry in detail and made suggestions on improving the supervision of the online live broadcast industry.

As a bridge between the industry and the competent authority, the association organizes an important role in strengthening industry self -discipline and promoting standardized development. At the meeting, Wang Zhaonan, Secretary -General of the Beijing Internet Audiovisual Program Service Association, Vice President of iQiyi, and editor -in -chief, and Hu Rui Li, deputy secretary -general of the Beijing Network Culture Association, focused on strengthening network anchor guidance, improving industry norms and self -discipline conventions, carried out moral evaluation, strengthening training services I made an exchange speech.

The 13th Party Congress report of Beijing pointed out that it is necessary to create new demands with supply -side structural reforms, and step up the construction of international consumer center cities. This seminar invited Song Zhilei, deputy director of the E -Commerce Department of the Beijing Municipal Bureau of Commerce, to interpret the policy interpretation of the high -quality development of the high -quality development of live broadcasting business in Beijing. Based on the construction of the city's urban construction of Beijing International Consumption Center, he interpreted the relevant situation of Beijing's digital consumption energy level improvement work plan, and comprehensively introduced the Municipal Commerce Bureau's "one pack, one platform, one platform", "two libraries, two systems and two mechanisms", etc. Work measures and plans for high -quality development of e -commerce formats.

Deputy Director Wei Kaipeng said that after the release of the "Behavior Specifications", the Beijing Radio and Television Bureau organized a special seminar in a timely manner to promote the implementation of the "Behavior Specifications", which is of demonstration of strengthening the construction of online anchors. The seminar is pragmatic and effective, and the opinions and suggestions reflected by the representatives of all parties have provided a useful reference for the implementation of the work. In the next step, the General Administration will do a good job of promoting publicity, strengthening supervision and management, strengthening education and training, and strengthening collaborative cooperation.

Deputy Director Zhang Chenxiao said that the implementation of the "Code of Behavior" is an important part of implementing the requirements of comprehensive governance deployment in the field of central entertainment. Under the leadership of the State Administration of Radio and Television, online audiovisual work should be made from three aspects: first, improve Political standing and strengthening political leadership, the online audiovisual industry must actively serve the development of the party and the country's cause; the second is to promote the main theme, spread positive energy, and use high -quality, attractive, and grounded content to meet the spiritual and cultural needs of the people; three It is to adhere to social responsibility and create a breeze. The regulatory authorities, network platforms, brokerage agencies, industry associations, and network anchors must fulfill the responsibilities of all parties, adhere to the first good standards, and promote the work to go up. Director Wang Jiequn thanked the State Administration of Radio and Television and the Beijing Municipal Bureau of Commerce, and fully affirmed the opinions and suggestions made by platform agencies, association organizations, experts and scholars, and online anchors. She emphasized that the anchor must strictly self -discipline from various aspects such as legality, social, people, value, and artistic.

Director Wang Jiequn put forward three requirements for further promoting the high -quality development of Beijing's live broadcast format and improving the level of network anchor management: First, pay attention to "combination boxing", strictly implement the four parties responsibilities, and build the security bottom line of online live broadcast; Pay attention to hard work, enhance the literacy of anchor teams, and create the brightest landscape line on the Internet; the third is to pay attention to the first good standard and establish the highest line of network anchor management. Under the strong leadership of the State Administration of Radio and Television, the Beijing Radio and Television Bureau will strictly implement the responsibility of territorial management, effectively bear the management and supervision responsibilities, and make the full -chain management of the live broadcast format and make it in detail. The healthy development of the health provides a strong guarantee and welcomes the 20th National Congress of the Party with practical actions.

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