There are more than 125 million lives in China!The number of cats is more than the number of dog breeders

Source: Daily Economic News integrated from China Well -offs, CCTV News, CCTV Finance, Xiaoxiang Morning News

On July 10, the "one -person household in our country exceeded 125 million households" caused heated discussions. The Chinese Statistical Yearbook in 2021 shows that the "one -person household" family in my country exceeds 125 million, accounting for more than 25%.

One person lives, eats one person, and travels. At present, the number of living groups is increasing, which has also made the pet's companionship more prominent. Young people choose to raise pets to release pressure, and some elderly people also get companionship and warmth through pets.

One phenomenon, two groups

According to China Well -off, Feng Wenmeng, director and researcher of the Social Development Research Department of the Development Research Center of the State Council, believes that from the perspective of structure, the current "one -person household" family households are mainly composed of two parts, one is the elderly single family, that is, the elderly, that is, the elderly, that is, the elderly, the elderly The other part of the family is in a lonely state, and the other part is a single family of young people. "With the extension of the average life expectancy, the differentiation of intergenerational values, and the rise of the rise of celibenism, the scale and proportion of single households in my country have continued to expand. This is an inevitable trend of social development. Bad to qualitative. But the whole society must pay great attention to its proportion and rising speed. "

Feng Wenmeng said: "Single households now account for 1/4 of all family households. There are many economic and social reasons behind it. From the specific content, the reason for the increase in single households in the elderly and young people is different."

Feng Wenmeng analyzed that in terms of elderly households, with the sustainable development of aging and the advancement of medical technology, the number and proportion of elderly elderly people have also increased. On the whole, women's average expectations are higher than men. One of the elderly couples died first, and they would leave an old man to become a resident. At the same time, due to changes in family concepts and differentiation of intergenerational values, the proportion of children and the elderly lives lower and lower. These factors have led to further increased the number and proportion of the elderly in the elderly.

In terms of young people, Feng Wenmeng said, "Many people chose to live alone in the early days of employment. This aspect stems from most young people who belong to cross -regional mobility employment and objectively cannot live with their parents; on the other hand, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if, even if it In the same city as parents, due to the different concepts, living habits and behaviors of life, coupled with the desire for independent and freedom space, the proportion of leaving the parents alone is also growing. "

In the past 40 years, China has experienced rapid social changes and housing conditions have improved. Coupled with the prevalence of self -ism, the number of late marriage or even unmarried people has increased. The value concepts and cognition of different generations are very different, and there are more contradictions brought by intergenerational residence. In this context, the scale and proportion of people living alone in the youth groups are growing.

Pet companion effect is highlighted

The number of cats is more than the number of dog breeders

The growth of one person also brought a fire "pet economy". According to CCTV Finance and Economics, Peng Jiale, a senior analyst in the agricultural, forestry, animal husbandry and fisheries industry, said, "The entire pet economy is an emotional economy, the rapid development of the economy behind the economy, and then the progress of the urbanization process and the changes in the population structure. We are now the main force of pets, and the role of pets will gradually rise from the accompanying person to the role of loved ones. "

Data show that as of the end of 2021, aquarium raising aquariums accounted for 8.3%of the petty people, 5.8%of climbing pets, 4.5%of rodents, and 3.6%of birds. Among all pets, the number of cats and dogs still accounts for more than 50%.

Picture source: CCTV Finance

In 2021, the number of people who raised dogs and cats in my country reached 68.44 million, of which nearly half of them were pet owners after 1990.

In addition, Feng Wenmeng believes that with the increase in the number of single families, in recent years, the single economy has shown a rapid development momentum. Some new demand burst out, which has also spawned some new products, new services, new industries and new business models. For example, one person's products are becoming increasingly popular, and appropriate minorization has become a general trend. There will be more products that meet the needs of one person, such as 100 grams of rice, one -person hot pot, mini appliance, mini KTV, etc.

In addition, in the future, more business models will be specially served in the residents. For example, to provide disease monitoring and security services for the elderly living alone; solve the services of young people who are unwilling to do housework and not cooking. In general, many services provided by the family may be converted into the society, and the needs of ordering and housekeeping will be further released. The "lazy economy" that is convenient for spending and spending time to buy money may be more popular.

The pet market attracts a large number of corporate layout

Pet video creators have emerged in large quantities

According to Xiaoxiang Morning News, the data shows that in 2021, the size of my country's urban pet (dogs) consumer market is close to 250 billion yuan, an increase of 20.6%year -on -year. The largest pet market is: pet food, the market size is about 128 billion yuan; pet medical, the market size is about 73 billion yuan; pet products, the market size is about 32 billion yuan.

The fiery market has attracted many enterprises to enter the bureau. As of now, there are more than 1.8 million domestic "pets" related companies, of which the number of newly registered enterprises in 2021 is 956,000, and the annual registration growth rate is 103.3%. 365,000 related enterprises have been registered since 2022. According to the analysis of the Foresight Industry Research Institute, in recent years, the popularity of pet breeding has risen, and the consumer demand for pet owners has continued from main grain, snacks to medical, training and many other fields. The overall number of Chinese pet cats and dogs in 2018-2021 shows a growth trend, which will give birth to more medical needs for pets.

Although pet medical is currently expensive in the eyes of many pet owners, pet owners who have long regarded pets have long been willing to treat pets better medical treatment. In 2020, the size of China's pet medical market exceeded 50 billion yuan, an increase of 38.5%over 2019.

In addition, Kuaishou data shows that the platform attracts 50 million pet video creators in the first half of 2021. The daily playback volume is up to 1.2 billion times, and the total time to watch a total of 400 million minutes in a single day. Of the pet bloggers with more than 200,000 fans, 90%of them realize traffic monetization through commercial means of e -commerce.

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