Bay Area youth starts a business at the dual -innovation base of the Employee of the Sui, Hong Kong and Macau, and uses videos to spread Cantonese culture

Author:Guangzhou Daily Time:2022.07.10

With the continuous advancement of the construction of the Guangdong -Hong Kong -Macao Greater Bay Area, in Guangzhou today, there are many bases providing services for youth innovation and entrepreneurship for the Greater Bay Area. Guangzhou Daily · Xinhuacheng reporter recently learned that the Youth Innovation and Entrepreneurship Base of the Youth Innovation and Entrepreneurship Base of Guangzhou, Hong Kong, Macao, Hong Kong and Macao employees, and has attracted 10 innovative and entrepreneurial projects since its listing service in 2021. Recently, at the innovation and entrepreneurial base, the reporter saw Liang Jinming from Hong Kong, China. He is currently starting a business with his partner Yitai.

Liang Jinming and his partner Yitai are both Hong Kong youths, and they are college classmates. He told reporters that both universities were not studying media related majors, but with their interests and accumulation, they decided to make a self -media content creation studio together last year.

Liang Jinming said that the reason why he chose to come to the Youth Innovation and Entrepreneurship Base of the Youth Entrepreneurship of Hong Kong and Macao employees in Guangzhou, the workers' cultural palace of Guangzhou, mainly had two considerations. The first consideration is the market. "The videos we make are Cantonese films. Compared with Hong Kong, the Guangdong market is much larger, and the population of using Cantonese in Guangdong is tens of millions." The second consideration is the cost of the venue. "No matter where we start a business, the cost of our investment in film and television production equipment is the same. Hong Kong and Macao employees' youth innovation and entrepreneurial base, Liang Jinming, they have two offices, one is mainly used for music creation and recording, and the other is mainly used for later editing and daily office.

Liang Jinming (first right) and Yitai (first left) are working

It is not easy for the media content to start a business, especially compared to other video creators, they insist on producing Cantonese videos, so they are relatively slow. "Some friends advise us to try to spread Mandarin to the film, so that the audience will be wider and faster will increase. But the original intention of establishing a studio to shoot the film is to convey Cantonese culture. We don't want to easily change this original intention." Liang Jinming introduced It is said that the current topic selection, script production, shooting, performance, post -editing, music configuration, etc. are all arranged and output by themselves. Classic Hong Kong movies, trying to figure out the essence of its lines in order to better convey Cantonese culture. "After hard work, the total volume of Cantonese videos released in social media has exceeded 500,000.

Liang Jinming said that there is no income from the media sector for the time being, and now it mainly relies on shooting promotional videos for the enterprise to maintain the operation of the entire studio, but he is satisfied with the data growth of the studio video. Need a long -term payment, we look forward to the future. "

For the future of the studio, Liang Jinming and his partner Yitai have a clear plan. "We settled in March this year. I hope to use the time exemption of rent in the past two years. The content of the field, such as variety shows and food, also hopes to cooperate with traditional media such as television stations to form a complete content creation ecological chain. "

By July of this year, Liang Jinming and his partner Yitai's self -media content started a whole anniversary. Now they not only have full -time video editing, but also just signed the first part -time female artist.

Add some material:

The Youth Innovation and Entrepreneurship Base of the Employee of Sui, Hong Kong and Macao is set up in the Guangzhou staff of the Guangzhou staff of the Guangzhou Village, focusing on the "cultural and creative" industry. The Yin, Hong Kong and Macao employee service platform led by the market resources, facing the young people of Sui, Hong Kong and Macao, prioritized to serve the young people of Sui, Hong Kong and Macao, internship and entrepreneurship in Sui Sui, and provide entrepreneurial services for startups.

Text/Guangzhou Daily · Xinhua City Reporter: Deng Xiaolitu/Guangzhou Daily · Xinhuacheng Reporter: Deng Xiaoli Guangzhou Daily · Xinhuacheng Editor: Wu Yizhen

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