Wu Xiaobo: In 2022, companies must do 2 things to survive

In April of this year, Wu Xiaobo and Qin Shuo, a friend of Qin Shuo for many years. From a book, they talked about the comparison of the Chinese and Western business culture, talked about the people who had the greatest influence on their own, talked about the wealth concept, talked about China's business environment and the confidence of entrepreneurs, and talked about where to face the crisis.

Picture source network

01

This book affects

"Thirty Years of Stir" Writing

I read the book "The Business Seven Giants that affect the history of the United States" should be 20 years ago. This book should be introduced to China around 2000, which has a great impact on me.

At that time, I haven't wrote "Thirty Years of Stir", this book has given me a lot of inspiration: how does it connect the history of the company, the fate and development of the country, it is about the process of the rise of the United States. The embodiment of one person. So this book gave me a lot of inspiration.

When I went to Harvard in 2003, I also went to Harvard Business School to find Tedro. He was a professor at Harvard Business College. At that time, he also gave undergraduates.

In the business historical books of Europe and the United States I have read, there are two people on the best writing: one is Neil Ferguson who wrote "Rothschild Family". He is a historian in Britain, but he wrote it Many books related to business history.

The other is Tedro, who is an American, and his writing is also very good. He also wrote "Andy Gruf Biography".

The book "The Business Seven Giants that affects American history" is a bit like the two books of "The Shining of Human Stars" and "Three Masters", but those two books are written by writers or politicians. Tedro wrote seven older entrepreneurs in American history.

The 7 entrepreneurs described in the book are the oldest Watson of IBM. When I read the book describing the process of founding IBM, I thought of many Chinese entrepreneurs, such as Lu Guanqiu and Liu Chuanzhi. Lao Liu is okay, it is a college student; Lu Guanqiu is born in peasants.

Watson was a salesman who sold the watchmaker in his early years. He actually founded IBM, the largest computer company in North America. Watson was born in 1876 and died in 1956. Therefore, his life was basically the time period when the United States surpassed the United Kingdom to become the world's largest economy. This history is the process of the rise of the US economy.

You can see a lot of interesting and very similar to the older generation of entrepreneurs in China: for example, they are all very hardworking; they are the greatest salespersons in the company; when they have a lot of money, they face There are a lot of confusion about money; their character is very stubborn, narcissistic, very irony, and very ruthlessly ruthless to the management of the enterprise.

These characteristics are reflected in the older generation of entrepreneurs in China.

In addition, several other entrepreneurs written in the book, such as Walton and Carnegie, have similar characteristics. Therefore, although this book is written by the American entrepreneur 100 years ago, you will be very kind, because that history is basically similar to that of China's thirty years. This book has a great impact on my writing.

02

Chinese and Western business civilization:

The bottom difference is time

Differences of allocation ratio

I have contacted many entrepreneurs over the years.

Entrepreneurs can become a company, in fact, the biggest ability is the ability to learn -he may not be a PhD, and may not read a good university, but first he has a spirit of adventure and dares to face uncertain challenges. Second, he can continue to learn from himself.

There are many ways to learn. Some people learn from books, some people learn from others, some people think that they are bored, and some people learn from competitors in their practice.

Compared with the current post -90s or post -80s entrepreneurs, the older generation is more different from the current generation of entrepreneurs. The experience of other companies believes in the inspiration brought by experience. A new generation of entrepreneurs believe in rationality, theory, and structural ideas.

The way of thinking of older generations of entrepreneurs has been divergent, and the knowledge structure is very fragmented. By the younger generation, their underlying thinking ability is much stronger. The special Internet generation, including the post -80s and post -90s waves, who have suffered a good university education and then start business.

When it comes to the entertainment part, if we do more entertainment compared with other countries, it has something to do with Chinese human society. But in fact, there are few parts of us: because of different religious habits, from entrepreneurs to each of us, there is very little time to reflect on this piece of self -reflection.

It is not that eating two more wines rarely see two people. The bottom part is actually the difference between time allocation. In fact, we are quite small to reflect on ourselves, self -reflection, and thinking about self -life value.

We believe that the measurement criteria are the wealthy lists released each year, or the part of money chasing money. In the next ten or twenty years, this situation will change greatly.

03

Fortune Concept: Help others

Far more happier than enjoyment

China does not have the genes of Protestant ethics that Marx Weber calls. The Protestant Ethics believes that all the wealth of a person is given by God, so you must be frugal and bear the responsibility of God to engage in business activities. Marx Weber regards this ethical foundation of modern capitalism.

Not only this generation of entrepreneurs, for two or three thousand years, China has been a special reality and enjoyment nation, because we do not have very abstract religious consciousness. Either entrepreneurs now, whether they used to be Jin merchants or Huishang, and the major businessmen of that year. They will definitely use a lot of money to enjoy the world while gaining wealth, such as raising a drama team Or make a big house, buy a cruise ship, and so on, they will spend here.

Many entrepreneurs today are the same. Why China's luxury market is so prosperous, and China's high -end real estate and high -end properties are so prosperous, all of which have a lot to do with China's consumption spirit.

However, from a business perspective, I think this is not a bad thing, because there is such a strong spiritual consumption and enjoyment spirit, which makes China a place where business has been particularly prosperous since ancient times.

During the agricultural civilization of China, the spiritual sustenance of businessmen was in the family. China has no concept of the country for a long time, and the concept of the country appeared in Europe 300 years ago. This dynasty has nothing to do with me. What is the relationship with me? It is Zhangjia Village, Wangjia Village, Qinjia Village, and Wujiazhuang. Therefore, after being rich, businessmen will put a lot of money and energy on the cultivation of their children and grandchildren.

Learn and excel, spend money to build a township school, build a private school, cultivate a family tree, buy some public fields, build a few archway in his hometown, and so on. At that time, the border between the merchants was very clear and was achieved by clan society as the boundary.

In today's modern civilized society, China's clan society has been completely unbuttoned. Entrepreneurs will spend a lot of energy to participate in social welfare organizations. No matter how much business is, it is said that they have to go to Yabuli to have a meeting and go to the fund to have a meeting. Everyone has time and can make time.

Chinese producers have a good sense of social care. They are nothing more than caring. The fields they care about are different, and the radius of care is different.

After contacting many entrepreneurs, I have this experience, including myself: Making money when you are young will bring a lot of happiness to a person, and your career achievement -a clock of listing will bring great happiness; but it will bring great happiness; When wealth accumulates to a certain point, you will find that helping others and giving money to those things that can play more money may bring happiness. In fact, this is a demand that conforms to human nature.

China has trained a large number of entrepreneurs for more than forty years, and you will find two scenes.

The first scene is that many older generations of entrepreneurs (people born in the 1940s, 50th, and 1960s) have withdrawn from the front line of the industry. There are a lot of time. Many of them put their energy on two things. First It is the improvement of self -cultivation, to make up a lot of lessons that have been lost in that year; second, they will spend a lot of energy on social welfare and do a lot of charity things. Many entrepreneurs I know will do these things Essence

The second scene is that the second -generation entrepreneur of the younger generation, or the new entrepreneur, has received some rational views when they have received better education. He is more balanced than his parents. They are more willing to do something they like and balance life and work. Older entrepreneurs actually have no life, only work.

04

Industrial workers overflow,

Essential is the post

The transfer of ability

In the past few years, China's smart factories have developed very fast. Among the "Lighthouse Factory" selected by the World Economic Forum, there are about 36 in China and about 30 in the United States. We account for about one -third.

I went to a company for furniture two days ago. Their new factory invested 100 billion, and could make 400,000 sets of furniture a year. I asked him how many people used to make 400,000 sets of furniture, and about 3,000 people used to be before, and now about 1,200 people are needed, basically they will cut more than half of people.

The number of front -line blue -collar industry workers declined in geometric levels, but the quality requirements of those who left them were particularly high. I think the training of blue -collar workers in China's future manufacturing industry is a very important market. The country has recently encouraged vocational technical schools to become undergraduate.

Another scene seen in the factory is that blue -collar workers are decreasing and being replaced by machines, but the factory scientific and technological personnel and market research staff are increasing.

I went to Gree to see Dong Mingzhu at the end of last year. She told me that if compared with ten years ago, Gree now has about 30,000 people, from about 80,000 to about 50,000 now, but the number of scientific and technological personnel From 1,000 people to more than 10,000 people, Gree now has about a hundred laboratories, and the number of scientific and technological personnel is increasing. Service staff is also increasing.

From an industrial perspective, the number of industrial workers will decrease, but it does not mean that the positions of enterprise employment are decreased accordingly. It has nothing more than these positions become some new positions, or it overflows from the factory and overflows some service industries. Go, it is actually a transfer of the post.

So, what is the biggest problem for many young students now?

In fact, the problem is likely to be the replacement of ability. You are studying in college or your ability to support you to become a skilled worker, and then your ability is suddenly replaced by the machine. To make up for vocational education through some way. This is a big problem. 05

Now, you need to give entrepreneurs

More confidence and expectations

In terms of enterprises, the cycle is heaven. What cycles will the company face in general? I think the company is facing three cycles, which are thought to be every day.

The first is the volatility of the macroeconomic. These macro volatility cycles must be considered.

The second cycle is the industrial cycle. Make a car will face the challenge of new energy vehicles. There will be many technical changes and business model changes in drinking and home appliances. These are the industrial transformation cycles.

The third is the company's own cycle. Am I a startup company or a listed company? I have been starting a business for 20 years and 30 years, and I will face internal management, iteration, organizational changes, etc. These are the cycles of the enterprise.

In a pure sense, entrepreneur eyes are staring at these three cycles, whether the cycle is good or counter -cycle, just adjust it.

But where is it difficult for China to do business today? It is because two things have occurred. These two things have formed huge interference in the cycle, and this interference has great uncertainty.

Which two things?

The first is external factor. Especially since Sino -US trade frictions in 2018, the overall globalization of the entire international environment and the siege of the Chinese economy in Europe and the United States are exactly the cycle factor outside of expected.

For example, many entrepreneurs in East China and South China were globalized when they were doing corporate layout. Suddenly one day, the British, Americans, and Japanese things were not sold to you, and were stuck around the neck.

Now the so -called stuck neck is not that the Chinese cannot do it, but in the past globalization facilities, companies feel that I don't need to do it myself.

I went to home appliances some time ago, and they needed a film. This membrane is made by the Japanese. Japan has suppressed the cost of this film to the minimum and the technology is the best, but suddenly the Japanese will not provide you with factors such as anti -dumping. The cost has become higher, and suddenly it becomes a stuck neck.

In addition, the United States has a lot of sanctions against China. Many Chinese entrepreneurs move factories to Vietnam. This is something that brought by the tariff ratio. This year's Hungry Ukraine War is good or sanctions. The turmoil brought by these external political factors is completely outside the category of cognition, which has caused a lot of uncertainty.

The second is internal factors. Internal is the large number of interventions of enterprises, especially after antitrust, and a large number of interventions.

Being a business is actually two things. First, do you have confidence, and the second you have expectations. If you have confidence and expectations, you will dare to invest and expand the market; if you have no confidence and no expectations, the economy will stagnate.

So entrepreneurs are an engine.

The first sentence in the book "The Business Seven Giants that affects American history" moved me very much.

Twenty years ago, when I was reading this sentence, I was thinking that our Chinese people may be best at entrepreneurial and operating enterprises. I think that in terms of business wisdom and business capabilities, Chinese people are not inferior to Americans. We are not inferior to Americans. We The desire for wealth is stronger than all Americans today.

The problem we are facing now is that in addition to the three major cycles, external political cycles and uncertainty of internal policies have brought a huge interference to your confidence and expectations. If it is specifically at the level of 2022, the uncertainty caused by the epidemic is completely exceeded all the original planning processes.

So when a person's judgment on the future is all in an uncertainty, I do n’t know when European and American countries will sanction me, and I don’t know when they will be locked in the community. The technical cycle has become a completely meaningless discussion.

2022 may be a particularly difficult year. The big problem is these uncertainty.

Can anyone tell us where is the possibility? Where is the worst place? How many layers do you say hell? If someone tells you that the 18th floor of hell is actually not terrible, there are 18 floors of hell; the most terrible thing is that you know that there is hell, but you don’t know how many layers of hell have fallen to the 18th floor. The 2nd floor, another 2 layers, there are 3 layers in the back. Is the 3 layer in the end? I can't tell you either. So the biggest problem today is the uncertainty of confidence and expectations.

We want to promote the rule of law, and we need to continue on the road of rule of law.

06

In 2022, to live

Two things you need to do most

I am doing exchanges with entrepreneurs and classmates every day. I think it may be the most difficult time in the past 20 years. The problem is whether this hell is 18 or 28. Now I do n’t know. This is a particularly big dilemma.

I think there are two things for enterprises to say that there are two things that are particularly important:

The first thing is to adhere to the industry. The existence of an enterprise in an industry must provide a product for the community and consumers. Then there may be 100 people in this market that are providing goods. Some products are good, some are better, some are ordinary, and they can. It can be sold, and now the market is uncertain. After the economy is declining, the market may not need so many products.

There may be 50 of these 100 people who disappear, so I have to ask myself: Can I become the remaining 50? Stick to the industry and strive to be the last person to survive, because this cold winter may die many people. You say that my industry is difficult, then I go to another industry to try it. Don't do this, because that industry is almost frozen to death.

2022 is a year that is particularly not suitable for adventure or even for innovation. The only thing that is suitable is to adhere to the industry and do the thing you did well.

It turns out that those who have opened the store will be opened well. You said that the barber can't open it. I opened the hot pot restaurant. The hot pot restaurant died faster than you. The hot pot restaurant could not open it. I will open a fruit stall. Relying on barber shops, care about your hair, treat your consumers well, adhere to the industry, and don't run to a strange market.

Second, while adhering to the industry, treat employees well.

Even if the industry has layoffs in this industry, 600 people have been cut off 1,000 people, and there are 400 left, which must be better for these 400. Write a thank you letter to the 600 people who were cut off, thanking them for paying for this company in their lives; to treat them well for the remaining 400 people.

Today, the social responsibility of entrepreneurs is to return to the core itself.

What is the core? One company is two cores. The first is the basic market of the business, and the second is those who create the basic disk for this business. Therefore, we must treat our industry and our employees well. Any fantasy.

07

People who have a great impact on me

I have never seen Li Pan, but I have seen Wu Jinglian.

Wu Lao was born in 1930. He was 80 years old in 2010. At that time, he helped him write books, so he had more contact with Wu Lao for about half a year, and then read his large number of works.

During that time, I had a great impact on my academic research and life attitude. People will actually encounter various difficulties in their lives, and they will encounter all kinds of unsatisfactory. Wu Jinglian was 48 years old during the reform and opening up. At the age of 48, we might have been completed. He just started at the age of 48.

You must be able to maintain an idealistic posture, you have to maintain a professional spirit, you must bravely speak your own words, express your views, and not be afraid of arguing with others.

Wu Lao is still in Beijing. He has experienced a lot of controversy, a lot of bumpy, many unsatisfactory, and many misunderstandings in his academic career, but he has been insisting on doing one thing to do his own thing. , Stick to your own position.

I think this adjustment of my self -mentality and the persistence of self -academics have great inspiration.

08

Time and Achievement

We are very lucky to be in a particularly good era. The business world is providing us with many new cases, even many new arguments and new possibilities and new topics. Each of us may be pushed forward by these fresh problems.

Just now Qin Shuo quoted the "time guarding time" that Gu Jun said before his death.

Are we also at a time when we are "waiting for the machine"? Is the possibility of new changes happening at the most difficult time? Some big opportunities, whether it is the opportunity of the industry or the opportunity to think about happening? When that opportunity really came, did we solve it? Are we ready and possibilities to prepare constructive suggestions? When these problems and the dilemma of the times continue to promote us, you have to improve.

We can also run forward a little bit every day. In fact, the huge whip behind us is constantly rushing. Until one day, we may be killed to the ground by a whip, it may end.

In the past two days, many students who have been trapped in Shanghai (both entrepreneurs and friends) often ask two questions: First, do you want to do it? Is it time to get a stall? The second is whether the immigration has left?

In fact, you will find that this country is a unified country for thousands of years, and it often faces some difficulties and dilemma, but it will never die.

It has a huge domestic demand market. The people are very diligent, very clever, and willing to invest in the process of business and enjoy it. one country.

It may sometimes be affected by some external influences, some internal interference, and may be hit by the epidemic and plague, but in the long run, the commercial progress of this country is difficult to curb. I think unless it happens unless it happens Some major events of war and collapse are probably in a process of continuous progress.

So sometimes there is a word that everyone is unwilling to listen, called suffering, living in a torment. In fact, we may now be in the process of suffering.

"Fried" is a process, "boiling" is a process, "fried" is a process of movement, "boiling" is a static passive process, but after suffering, we can see some things, and then we can change some thingsThen this torment is valuable for us and the price paid for us.This article is based on the text of Wu Xiaobo's conversation.

Source: notebook (ID: notesman)

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