There are counts on the cover ｜ Young people are looking for cheap ice cream on the takeaway platform.

Cover news reporter Zhang Yuexi

In the past half month, the ice creams that seem to be mediocre and "stab your sword" as soon as they pay, which affects the hearts of many young people. In July, the young people finally found the "ice cream guard" -not a convenience store, but a wholesale store, especially the wholesale store on the online takeaway platform.

On July 10, the reporter learned from Meituan that compared with the same period of June, July 1st to 7th, the number of ice cream wholesale stores on the platform increased by 19%, and the number of ice cream orders increased by 72%. Among them, the ice cream below 3 yuan is the best, and local brands such as Zhongjie and Snow Lotus also use wholesale stores to find a new way for new sales.

Earlier, the data of Hungry also showed that on the occasion of Xiaoshu, ice orders increased by nearly 80 % year -on -year. With the launch of online ice product distribution services, "takeaway buying ice cream" is becoming a new trend of rapid consumption.

Young people click takeaway to avoid the "ice cream assassin", and the order of the ice cream wholesale store online increases by 72%

Yan Yan and the heat, even more this year. According to data from the China Meteorological Administration, the average national temperature in June this year was 0.9 ° C higher than the same period of the year, reaching the highest in the same period since 1961. Experts predict that from July 5th to 11th, high -temperature weather will still appear in the north and central regions.

The ice cream, which is necessary for the summer heat, has become a "assassin" this year. Beginning in late June, more and more discussions on "ice cream assassins" on the Internet, and the price of sky -high ice cream has avoided consumers. Consumers began to look for cheap ice cream on the takeaway platform. Meituan previous data showed that the volume of cheap ice cream on the platform exceeded one million orders in June, and orders below 3 yuan accounted for 70 %. In the first week of July, the proportion of ice cream below 3 yuan continued to increase, from 71%in June to 75%. Consumers' demand and preference for affordable ice cream further increased.

Industry analysis pointed out that the reason why people feel that ice cream is getting more and more expensive because convenience stores and other channels naturally welcome high -profile high -priced ice cream. Many consumers love to eat cheap ice cream in their childhood, and it is difficult to occupy a place in shopping malls with high rent costs. After half a month of exploration, many young people have discovered that ice cream wholesale stores are one of the best channels for buying cheap ice cream.

According to the takeaway platform data, the first week of July alone, the ice cream wholesaler on the platform increased by 19%over June, and the number of ice cream orders from the wholesale store also increased by 72%. Compared with the convenience store, consumers who choose the ice cream wholesale store to place an order are easier to achieve "ice cream freedom". Orders below 3 yuan on the Meituan platform increased by 69%in July, while orders below 3 yuan for wholesale stores increased by 94%from the previous month.

Old ice cream borrows real -time retail to usher in recovery, Snow Lotus and other brands of local online sales double sales

Data from takeaway platforms show that since July, Beijing, Chongqing, Jinan, Wuhan, and Shenzhen have become the highest sales cities with ice cream wholesale stores. Chongqing ice cream sales of "one of the four major furnaces" increased by 176%month -on -month, and the sales of high temperature days increased by 299%than the previous Jinhua snow cake sales.

The convenience stores around you are more and more difficult to find. With the deepening of people's dislike of "ice cream assassin", more and more consumers actively look for childhood memories, and find that cheap ice cream is not gone, but hides.

Some consumers from Shandong have feedback, and they have loved "Snow Lotus" since childhood. After work, they have eaten less. Snow lotus earned 5 points in a pack, and the price did not rise for 13 years. But when she went to the surrounding supermarkets and convenience stores to ask, she couldn't find a family who was still selling. She accidentally went to the takeaway platform to search for "ice cream wholesale", only to find that there was a small shop 3 kilometers away from home.

The ice cream wholesale store has settled in the takeaway platform, and the old ice cream has also ushered in a wave of recovery. Industry analysis believes that the profits of old -fashioned ice cream are not high, and they are mostly circulated in ice cream wholesale stores in the province or surrounding provinces. These streets and alleys wholesale stores at the end of the streets are both brand dealers, but also meet the needs of nearby residents. The takeaway platform that is closer to consumers has expanded the business radius of the ice cream wholesale store, and also opened up the sales channel of the old ice cream.

For ice cream consumption, people in different regions have different childhood memories. Old ice creams such as Zhongjie, Snow Lotus, and Wufeng have obvious local supply and local consumption characteristics. After 30 minutes of real -time retail, many consumers bought "childhood tastes" from nearby wholesale stores.

Data from the takeaway platform show that the order of "Snow Lotus" in Shandong increased by 152%month -on -month; the five -Fengxia ice cream that Zhejiang people loved from childhood, local sales increased by 86%from the previous month. Even if it is a well -known national brand like Zhongjie, sales in Liaoning have increased by 106%. Jiangsu's Matthew Bacon Beltic Bridge, Sichuan's 800 million pastures, etc., the sales of online ice cream on the local area have doubled.

Not only Snow lotus, not only ice cream, many childhood cheap snacks have recently increased on the platform. "According to the relevant person in charge of consumer research in the takeaway platform, consumers' dislike of" assassin "has spread to various categories. Some" consumption upgrades "are completely passive. The affordable snacks that convenience stores cannot find are actually hidden in various wholesale. In the store, "30 minutes reached the demand for local consumption and also led to the sales of local brands. It is hoped that instant retail can help physical stores recover. These stores are consumers' guards."

- END -