2022 China International Travel Fair | Promote the high -quality development of tourism, "Yunnan Province" Fourteen Five -Year Plan "Culture and Tourism Development Plan"

Author:Cultural Tourism China Time:2022.07.10

Promote the high -quality development of Yunnan tourism, and continuously cultivate new formats.

1. "Fourteenth Five -Year Plan" development goals and the visual goal of 20035

Focusing on the construction of international recreational tourism destinations, my country Humanities Exchange Center for South Asia and Southeast Asia, build a trillion -level modern tourism cultural industry, and build a world -renowned tourist destination, focus on the "16 10" world -class boutique tourism products, implement culture The "Top Ten Projects" with high -quality development of tourism, cultivating a number of world -class, national -level tourism products and formats, high -quality development systems and mechanisms have been continuously improved, cultural and tourism innovation capabilities have been significantly improved. The main body of the tourism market has doubled cultivation plan, promoting the quality and vitality of market entities to be significantly enhanced, the modern tourism system is more sound, the effective supply of tourism and high -quality supply is more abundant, and the influence and competitiveness of Yunnan tourism in domestic and foreign countries are significantly enhanced at home and abroad. In -depth implementation of the "Cultural Run Dian" action, the new era art creation system has been established and improved, and a number of high -quality artistic masterpieces have emerged. Market supervision capabilities have continued to improve, and the effectiveness of governance has been significantly improved. The role of cultural casting soul, cultural empowerment and tourism for the people, and tourism driving are fully prominent. By 2025, we will strive to receive a total number of tourism in the province of more than 1 billion, with an average annual growth of about 13.6%; the total cultural and tourism revenue of more than 2.2 trillion yuan, an average annual growth of about 23.7%; the value -added value of the cultural and tourism industry exceeds 350 billion yuan Yuan, an average annual increase of about 11.8%, accounting for more than 10%of the province's total value, providing important support for the high -quality leapfrog development of the province in the province.

Looking forward to 2035, the characteristics of diversification of cultural and tourism demand, quality supply, regional coordination, and results sharing are more obvious. The supply of world -class and national high -quality tourism products is more abundant, and the overall strength and competitiveness have been greatly improved; the cultural undertakings are more prosperous , Excellent literary and artistic works, excellent cultural products and high -quality tourism products fully meet the needs of the people's good life, and the comprehensive cultural and tourism functions are fully exerted. Yunnan and the country have basically made positive contributions to the modernization of socialist modernization.

2. New pattern of high -quality development of tourism in Yunnan Province

Active service and integration into the national development strategy, in accordance with the principles of "industrial agglomeration, resource collection, land conservation, green development", further optimize the development layout, and strive to build a new pattern of high -quality development of "one, two belts, and six centers".

One ring: Western Yunnan Tourism Ring Line —— Dali, Lijiang, Diqing, Nujiang, Baoshan, Dehong 6 states (cities) as the core area, expand to Kunming, Yuxi, Chu Xiong, Honghe, Pu'er, Xishuangbanna, Lincang, etc. 7 states and cities.

Two belts: cross -border cultural tourism belt -involved 8 states and cities including Baoshan, Honghe, Wenshan, Pu'er, Western Version, Dehong, Nujiang, Lincang, etc.

Jinshajiang Ecological Tourism Belt -involved 7 states and cities including Diqing, Lijiang, Dali, Chu Xiong, Kunming, Qujing, Zhaotong.

Sixth Center: Kunming International Tourism Center, Dali Cang'er International Tourism Center, Lijiang Ancient City -Yulong International Tourism Center, Xishuangbanna Jinghong International Tourism Center, Paushan Tengchong International Tourism Center, Jianshui -Yuanyang International Tourism Center.

3. New requirements for the development of tourism industry in Yunnan Province

1. Build a world -class tourist area and high -quality hotel

(1) Construction of world -class tourist attractions and resorts

Build 2-5 world-class tourist scenic spots with cultural heritage, build more than 3 world tourism resorts, improve 10 national 5A-level tourist scenic spots, apply for 10 countries 5A and tourist attractions, create 10 national 5A tourist attractions in each country Create 50 national 4A -level and plus tourist attractions.

(2) Create a national -level tourism and leisure city and block

Formulate and introduce the "Standards for the Construction of World Tourism in Yunnan Province", and strive to build a number of world tourism cities.

Create a collection of cultural tourism leisure areas, performing arts theaters, cultural and creative stores, online celebrity punching points, night consumption gathering areas, etc., and create a number of national tourism leisure cities and tourism leisure blocks. Build a number of tourist towns (tourist towns) of different types and theme characteristics of pastoral shepherds, ethnic style, health, and leisure and vacation. Build and build more than 3 world tourism cities in more than 3 national tourism and leisure cities and 60 leisure blocks, and build more than 50 provincial tourist towns.

(3) Build a high -quality tourist resort hotel cluster

Build more than 150 high -quality hotels, speed up the construction of more than 300 boutique (half mountains) hotels, and build more than 3,000 travel homestays (inn).

2. Forging new products of Kangyang Tourism

(1) Build an international recreation tourist destination

Create a group of well -known transportation, diverse types of recreational, variety of health care, accumulation of medical resources, rich tourism products, excellent ecological environment, and high level of intelligent management.

(2) New product of ecological health tourism new format

Create new ecological health and holidays such as ecological health, forest roaming, wetland experience, lakeside vacation, leisure and entertainment, Kang Sports, and pension vacation. (3) New product of hot spring Kangyang Tourism

Accelerate the construction of a number of major key projects of hot spring and tourism tourism, focus on creating the internationally popular hot spring SPA brand, and promote the transformation and development of traditional hot spring bathing and leisure vacations towards both tourism, leisure, recreational, health and other composite directions to enrich the health care New tourism format content, enhance the supply capacity of Kangyang tourism products.

(4) New product of Kang Sports Fitness and Leisure Format

Create a new "ecological, health, fashion" Kang Sports fitness and leisure new format product and sports tourism brand with Yunnan characteristics.

(5) New product of medical health tourism new formats

Facing the market for health care and pension consumption, creating a new medical health tourism tourism product such as treatment, rehabilitation, health care, health, etc., with leisure and vacation as the assisted of health care tourism and other medical health tourism, and strives to form a leading advantage in the field of medical health tourism Essence

Key projects include:

Build 10 international recreational tourist destinations.

Build 10 national parks and ecological health tourism demonstration bases.

Construction of 20 hot spring health tourism demonstration areas.

Build 10 Kang -style fitness and leisure bands.

Construction of 10 Liao Health City and Kangyang Town.

3. Forging Cultural Tourism integrates new formats and new products

(1) New product of theme entertainment and tourism new format

Highlight the theme of "health, fashion, happiness", apply modern artificial intelligence, augmented real -life holographic imaging, program -controlled matrix technology, immersive 3D, virtual reality interactive anime technology, 4D smart new materials and new equipment, etc. Theme entertainment area, cultural park and amusement park, theme entertainment product.

(2) New product of cultural heritage tourism new format

Strengthen the use of traditional techniques, innovation and activation of intangible cultural heritage, and launch a group of intangible cultural heritage tourism products and boutique brand brands with distinctive theme characteristics, rich content and interactive experience.

(3) New products of tourism performing arts new formats

Promote the integration of "culture+technology+creativity+tourism", and accelerate the construction of key projects for tourism performing arts.

(4) New products and new products of popular science research travel

Promote the integration of "tourism+science popularization" and "tourism+education", launch a number of natural education and popular science research products integrating knowledge, educational, entertainment, participation, and experience, and cultivate a number of popular science research tourism boutique lines.

Key projects include:

Build 30 theme entertainment tourism projects.

Create 10 World Heritage Scene projects.

Create 10 cultural relics activating tourism product projects.

Build 20 natural education and popular science research travel programs.

Create 100 tourism performing arts projects and 10 world -class tourism performers.

4. Forging new products new products for special tourism

(1) New products of cross -border tourism new formats

Build a number of cross -border tourism cooperation zones, border tourism pilot zones and major key projects, and create a border culture and tourism industry cluster with key border cities as growth poles. tourism product.

(2) New products of new formats of hydropower ecological tourism

Actively integrate into the development strategy of the National Yangtze River Economic Belt, relying on the Jinsha River Hydropower Station Group, to build major key projects of hydropower ecological tourism and the tourist resort along the River Gaisixing Pinghu, strengthen the construction of transportation infrastructure along the river, improve water tourism supporting facilities, and build the "most beautiful China in China Canyon Power Station ", Linjiang Beautiful County, Featured Town and Tourist Villages.

(3) New products and new products of tourism manufacturing industry

Establish a system of cultural and tourism commodity processing and sales, extend the connotation and extension of the cultural and tourism industry, enrich Yunnan culture and tourism products, and increase the supply of high -quality culture and tourism products.

Key projects include:

Build a key project of 10 side (cross) tourism area.

Cultivate 4 cross -border (cross -border) tourism boutique lines.

Construction of key projects of hydropower ecological tourism.

5. Forging night culture and tourism consumption industry chain

(1) Cultivate night culture and tourism consumption cities

Cultivate a number of distinctive characteristics, diverse formats, and beautiful and beautiful landmarks, night consumer gathering areas, night economic demonstration streets, special consumer business districts, and Internet celebrity punch points.

(2) Building night culture and tourism consumption agglomeration area

Actively create more than 10 national night culture and tourism consumption aggregates, and more than 20 provincial (night) cultural and tourism consumption agglomeration areas.

(3) Create night culture and tourism consumer boutique

Design a unique night tour method, launching special "night tour products" with strong attractive, interesting, and experientially attractive, strong and interesting, and experienced "night tour products".

(4) Optimize night culture and tourism public services

Strengthen the management of public security, transportation, urban management, food safety, and sanitary order in the night period, guide operating entities to strengthen industry self -discipline and autonomy, and improve service quality and level.

6. Vigorously promote the development of rural tourism

(1) Construction of the most beautiful nostalgia tourist belt and rural pastoral complex

Build a new pattern of "one village, one product, one village, one rhyme, one village and one scene", and become a new window to show the image of beautiful Yunnan.

(2) Construction of modern leisure agriculture and rural tourism areas

Build a number of key leisure agriculture and rural tourism projects such as comprehensive leisure agricultural parks, sightseeing picking gardens, fishing gardens, coffee gardens, leisure farms, rural homestays, forests, etc., build and build tourism agriculture, creative agriculture, experience agriculture, customized agricultureWaiting for leisure agriculture and rural tourism areas.(3) Create a new product of rural tourism new format products

Based on cultural creativity and planning, improve the level of national traditional festival activities, and cultivate new brands of special festivals.Focusing on building a world -class "green food brand" requirement, promote the development of national characteristics of catering, and create a "Yunnan" catering brand "on the tip of the tongue."Relying on high -quality agricultural special products with comparative advantages, the development of rural tourism products focusing on "cloud products" will drive the production and sales of rural agricultural special products.

Key projects:

Build a 10 most beautiful nostalgic tourist belt.

Build 20 rural pastoral tourism demonstration complexes.

Create 130 key rural tourism villages.

Build 30 leisure agriculture and rural tourism demonstration zones.

(The information comes from the Yunnan Provincial Department of Culture and Tourism)

Responsible editor: Gou Xiaoqing

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