Journal of news professional journals is the "bridge chip" that communicates academic and

Author: Wang Zhong's (Deputy Director of China Youth Daily Review Department)

Source: "Young Reporter", No. 11, 2022

Any professional practice has the process of summarizing the practice as an experience and habits, and then sublimating the experience habits to the theoretical and methods. Without specific practical activities, theory becomes passive water and no wood. The same is true for news major. The source of news theory is the practice of news reports, and the ultimate purpose of news theory research is also guiding and predicting news reporting practice. However, similar to the troubles encountered by some professional practical activities, there are also many doubts such as difficulty training, difficulty inheritance, theoretical and practical disconnection of the journalistic professional practice. On the one hand, it is the myth of some outside industry and some practitioners on "no news"; on the other hand, some news theoretical researchers equate theoretical research with abstract theoretical analysis in order to strengthen the independence of subjects and ignore Discover research inspiration from specific news practice and find research materials.

The combination of theory and practice and the combination of professional development and discipline construction is the key to achieving high -quality development and disciplinary theoretical innovation. To achieve this goal, we must first establish a common discourse field, rather than "each word" based on their respective occupations, positions, and traditional habits. Theoretical researchers are not directly engaged in news reports, and journalists and editors of news media do not take academic research as the main career. Therefore, building a conversable discourse platform is particularly urgent and necessary.

Journal of news professional journals is a platform for communicating the journalism and the industry. "Bridge chip" is a basic chip for the CPU (central processor) and other hardware communication on the computer motherboard. Through the "bridge chip", the calculation result of the CPU is exchanged with other hardware collected data. This article is based on the "bridge chip" as an metaphor. By analyzing the functions and positioning of news journals, the development characteristics of the development of the news professional journals in the era of media, the communication and collision of different identity authors are the development direction of the current and future journals of the news and future journals. Make a shallow suggestion.

The concept, positioning and function of news professional journals

Speaking of journals for news, many people will inevitably understand "journals engaged in news report research", "discussing news and communication theory, news practice and business knowledge, and discussing regular publications of news technology" [1]. However, it is inevitable that the characteristics of journal professional journals only use "research" are inevitable. News Journal includes both experience and results of the experience of news reporting activities, as well as innovative thinking on new reporting of genre and methods. Of course, it also includes theoretical interpretation and theoretical creation based on reporting activities. One aspect of the value of journal text.

In this regard, some researchers attempts to expand the concept of journal professional journals and define it as "regular continuous publications of news and communication theory, journalism practice and business knowledge, and discuss the development of news sciences, and the development of new media" [2]. However, this general division of generalization will inevitably weaken the characteristics of the journal of journalism closely close to the characteristics of journalism practice. Almost all news theoretical research publications are covered in it, which actually confuses the difference between professional journals and theoretical academic journals. Some researchers define the journal professional journals from the organizer, and believe that news professional journals refer to journal research journals sponsored by news agencies or other institutions. "Journal of News Theory Research by Research Institutions" [3]. Although this division has a certain reason, with the changes in the journal market and social needs, the nature of the journal determined by the organizer at first will inevitably change. Some of the journals originally sponsored by news institutions, under the influence of many internal and external factors, have declined with attention to the practice of news business, and some are directly transformed into theoretical academic journals.

Comprehensive experience and missing predecessors, this article has defined the journal of the news as: based on the research of the news business, summarizes the experience of news reporting practice and promotes the professional journal of theoretical innovation. Internationally, such as "Columbia News Review" hosted by Columbia University Journalism Research Institute, "American News Review" sponsored by the University of Maryland's School of Journalism; The "Young Journey" sponsored by the Provincial Journalist Association and the Shandong Provincial News Society, and the "Southern Media Research" sponsored by the Southern Newspaper Media Group all belongs to a more typical journal of news.

In the position positioning of the publication, the journal of news professional journals is clearly combined with the banner of providing viewpoint support for the industry. For example, the "Columbia News Review" proposes the goal of "making media leaders and reporters more intelligent in work", "Chinese Reporter" proposes to "use news media to run news business publications", "Young Journalist" in the first half of the monthly position positioning For the "Advanced Media Culture Advision", the second half of the month is positioned as "the authoritative position of media research".

Based on the industry is the positioning characteristics of the journal of news theory. Taking "Young Journalist" in the first half of the month of January 2022 as an example, the 38 major articles (except information, compilation articles) published in the period, 13 authors signed the identity of the news media institutions. General news theory academic journals, and other articles are focused on the practical fields such as news editing, operation, ethics, and law. "Young Journalists" also specially opened columns, inviting senior journalists, editing and exchange business experience in news media. Comment on new phenomena and problems in the field of media. Especially in the Internet era where news media face the heavy responsibility, there are too many experiences, lessons, methods and professional ethics, and employment standards need to be summarized and established. The theoretical concepts of institutions and research institutions also need to be absorbed. The function of the era of journal professional journals, just as senior media people and news educators Fan Yijin said, "it is necessary to disseminate the achievements of the theoretical theoretical of ancient and modern Chinese and foreign news theory, but also to summarize the latest practical experience, combine the two to form the ability [4] to guide the important theoretical positions of news education, realize the innovative development of news business activities in the communication between the academic and industry.

All in all, communication situation and information are the general functions of the news media. As a news media that reports and explain the journalism, journals of news are unable to get rid of the essential requirements of communication functions. The communication here includes not only the industry communication between journalists, but also the academic communication of journalistic theoretical researchers, but also to break the barriers of the academic and industry, and form a "cross -border" communication that forms a common speech.

How to achieve effective communication in the common speech field

As soon as the special role of a common discourse field is established, the communication function must be stable and continuously exerted. According to Habermas's theory of communication effectiveness, an effective communication should meet three basic requirements: 1. The truth of the factual statement; 2. The sincerity of communication intention; 3. The correct perspective of behavior specifications [5]. News Journal must build an ideal communication platform, realize the information exchange and views of the academic and industry, and strive to seek a operable consensus.

In the consideration of goodwill, although most of the journal contributors will not distort the facts and deliberately provide false information, but they are misled by different positions and experience. In line with reality. The media person Cao Lin once gave an example in the article to explain the difficulty of communicating with the academic community in the journal industry: he counted the conference held in the journalism industry in the journalism in 2017, and found that the two circles were basically each office and criticized some of them. No industry personnel participated in the media workshop, but later he was explained. Of the 12 papers published by the criticism of the workshop, one -third of the author had a journalism experience, and because the theme of the workshop was to read classic works Those who need a certain theoretical foundation to participate [6]. Such examples show that if you only stay in the observation and analysis of the appearance and lack the understanding of the necessary background, the communication between the industry and the academic community will be difficult to achieve the ideal effect.

All effective communication should be targeted at specific issues and specific views, that is, to talk about things. Professional journals not only need to provide the layout of published articles, but also set appropriate agenda and topics to ensure the basic efficiency of communication, rather than "chicken and duck." The authors of the academic world and the industry can state views at different levels of the specific topics, such as the academic circles tending to express their opinions on problems from the macro theory level, and the industry authors are more accustomed to thinking from their practical operation experience, but the topic is the target of the discussion object The consistency should be followed.

Some news professional journals are passive as the initiative, change the way to wait for the author's contribution, actively find topic selection from the hot events and important phenomena of media, consciously planning for formulation, and inviting authors in different fields to write. This operation mode not only requires news professional journal editors to maintain theoretical sensitivity, find valuable topics from complex public opinion, but also requires the editor to improve the sensitivity to the news business itself, understand the real experience of the news institutions and their practitioners' real experiences "Pain points".

For example, "Young Reporter" fixedly opened a "cutting -edge report" column, which included the academic and industry. The "cutting -edge report" of the "Media 'Power'" in the first half of 2022 in the first half of 2022 is an example. There are "Analysis of the Evolution of the Professional Status of Chinese Journalists in my country" based on survey statistical analysis and explanation of female journalists' career status, some "Opportunities and Challenges of Female News in the Fusion of Media" organized by the Women "The advantages and" self -cultivation "of female journalists and" self -cultivation ", of course, there are also" The Professional Dilemma and Cracking of Contemporary Female Journalists "based on the theoretical value, as well as the role of female journalists in the global journalist industry The "Half Sky" of the News Editor's Room: Dohaies and Prospects of Overseas Female Journalists ", combined with the questionnaire survey conducted by the editorial department for female journalists, the whole group has the facts of facts and experience, and the informative data survey And historical literature, there are also theoretical interpretations. It can be considered that this group of planning through the vertical and modern Chinese and foreign, and open up the academic and industry cognitive barriers in the horizontal direction. It supports female journalists with a sufficient basis. Habermas also emphasizes the sincerity of communication intention when discussing the effectiveness of communication. Because the academic and industry understanding of communication intentions, there is a certain degree of distrust between the two parties. The myth of learning without learning.

On the one hand, more news practitioners usually lack the habits of business summary, and they lack the active consciousness of various problems encountered in business practice and the experience summary of experience. Their writing business thesis is usually when they need to evaluate the title, but because media institutions have strong liquidity and performance evaluation mechanisms have also diluted their professional titles. Many practitioners have unrelated attitude towards the publishing and title evaluation of the titles, so they are even more even more even more. Llenging business summary. On the other hand, although some scholars and graduate scholars from the journalism and academic circles have a stronger demand for the publication of papers, the starting point of their research is not in practice innovation. Responsible for the news industry and news agencies. The difference in communication intention has led to lack of communication efficiency.

As Marx said, "Any true philosophy is the essence of your own spirit of his own time" [7], for news practitioners who are interested in achieving certain achievements and "news ideals" in the field of journalism practice, they will work in daily business work. To sum up as theoretical experience, it is the inheritance of its own value. At present, in addition to the classroom education of news education, the business talent training of "masters and apprentices" in the news institution is the training of business talents. Large -scale value inheritance. A group of senior media people who have been famous in the industry have long been committed to the experience summary and method of experience in journalism business, and also contributed a lot of insights to the journal of news professional journals. In the eyes of media scholars who really consciously promote changes in practice, they regard communication with the industry as a natural requirement for improving their own abilities, rather than just publishing papers as the way of evaluating the title and completing the scientific research assessment indicators. At the same time, the journal professional journals open a column of direct dialogue between the academic circles and the industry, and discuss the topic of common concern in the form of dialogue. Practitioners have better carried out the work of "guidance" and got unanimous welcome to both parties.

Similarly, from the perspective of communication standards, the academic and industry must also follow consensus ethics and laws, and communicate based on common ideals and beliefs. Although the news exercises always encounter the obstacles of "facts", news practitioners still need to maintain the original intention and pursuit of "should". The industry must also "get grounding" when conducting practical research, and fully consider the actual problems and objective environment faced by journalists. When building a communication platform, journals for news must adhere to the stable values, and do not swing at will because of the changes in the industry. We will continue to be the "middleman" of the development of the industry.

Innovation of news professional journal communication functions

As a "bridge chip" that communicates academia and the industry, journals of news must also be in mind, form, and methods to adapt to the changing news and public opinion environment, and keep up with the vigorous transformation process of melting media. Because of the different audiences and the market, generally speaking, news journals do not bear direct transformation pressure like news media, and the traditional paper journal model is relatively stable. However, if the existing model has always been followed, in the long run, journals for news will be disconnected from mainstream public opinion fields. The changes in the discussions and research objects cannot act on themselves, and it is inevitable that the persuasiveness of its existence constitutes a heavy blow.

Industry and academic circles need to be based on professional new media products. Compared with paper journals, news professional new media products have strong flexibility, more observation perspectives, and more active willingness to intervene in public opinion incidents, which brings inspiration to promoting the transformation and upgrading of traditional journals. Journalistic journals have accumulated rich industry resources and academic resources, and have the ability to explore new media with their own characteristics. After the outbreak of the new crown pneumonia, "Young Journalist" used WeChat public account to set up a "Youth Observation" column for the study of epidemic information dissemination, launch a series of epidemic observation articles, try the integration and cooperation of the content of the journal and the content of WeChat public account, and explored a one New media of journal journals. The exclusive section of the WeChat public account independent of the journal content can be used to use WeChat public accounts to press rapidly, flexible contract tailoring, and timely time, and combine the "heat" of WeChat public account with the "depth" of the journal [8]. Thanks to the integration of paper magazines and WeChat public accounts, news professional journals have also more calmly organized the interaction between industry and academic circles. Conclusion

All in all, the value positioning, communication function and innovation prospects of journal professional journals determine the special status of communication academia and the industry, and play an important role in resolving the prejudice of the centralism of the academic circles and the industry's centralism Essence In the current era of fierce changes in the form of media, continuous innovation of communication methods, and ever -changing channels of communication, journal professional journals have a willing and capable role in playing a greater role, providing new intellectual support for the journalism industry, and the use of research results in journalism and academic circles. Provide smooth channels to allow the theoretical penetration to reach the front line of news production, so that the traction of practice fully acts on news research and innovation. The editor of news communication scholars and journalists of the news institution must also make full use of the platform resources provided by the journal of the news to the media to integrate the transformation of metaphysics, to point out the method of summarizing the practice of editing and editing practices, and to provide suggestions for the new development of modern media.

Reference format for this article:

Wang Zhong's. News Journal is a "bridge chip" in the academic and industry [j]. Young reporter, 2022 (11): 14-16.

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