Dust is settled!Ali exits, the Huangzhang era of Meizu is over

Li Shufu's acquisition of Meizu was finally settled.

On June 13, the State Administration of Market Supervision and Administration issued a publicity case.

The publicity information shows that the Xingji era has signed an agreement with the shareholders of Meizu Technology and the transaction. In the Xingji Times, it plans to acquire 79.09%of Zhuhai Meizu.

Before the transaction, Huang Xiuzhang (Huang Zhang) and Taobao China held 49.08%and 27.23%of Zhuhai Meizu, respectively, and jointly controlled Zhuhai Meizu.

After the completion of this transaction, Huang Zhang's holding of Zhuhai Meizu was reduced to 9.79%, while Taobao China directly withdrew from the shareholder sequence.

Meizu reached this step today, as if an era drawn an end.

In the Internet of Things era, the linkage between mobile phones and cars has become the standard of the industry. In the post -smartphone era, when Huawei, Vivo, OPPO, and Xiaomi occupy an absolute market share, selling Geely may be the best choice for Meizu.

Li Shufu, chairman of Geely, said that the mobile phone business is very far -reaching for Geely Automobile. The better development of mobile phones can bring better development of vehicles.

In fact, automobile intelligence is the main direction of new energy in the future. Most of the automobile manufacturers are "dead" batteries, and some have begun to try "system". Whoever pays a lot and can occupy a place on the system, who can win steadily in the Internet of Things era.

At present, Xiaomi has cut into the car sector. Although Apple cars are still "far away", Apple has not behind in smart software. At the 2022 Global Developer Conference held by Apple on June 7, Apple greatly updated CarPlay and tried to redefine the vehicle -mounted interactive experience of smartphones and cars.

Therefore, for car companies like Geely, it is a decisive point for the future of car and mobile phone linkage as much as possible. Therefore, the acquisition of Meizu is really significant for Geely.

For Huang Zhang and Meizu, they have all missed the final era of smartphones, and then they are unlikely to catch up. Of course, the market does not give Meizu a chance, but Huang Zhang did not seize it.

Meizu can be traced back to 2003, but it was not until 2007 that Meizu completely abandoned the MP3 business to enter the mobile phone business. The release of Meizu M8 in 2009 sounded Huang Zhang's door to the era of mobile Internet.

After this mobile phone was released, the market was popular in a short time, and 500 million sales were created in 5 months. The popular Meizu in the country's internal market at that time was definitely a front -line brand.

In 2010, Huang Zhang moved out of Meizu Building, handed the company's daily work to Bai Yongxiang, and rarely contacted the outside world. After the Meizu M9 was released in 2011, Huang Zhang chose "Gui Yin". As the founder of a head phone, it is definitely a taboo for enterprises, and it is definitely a taboo for enterprises, and it is also easy to push the enterprise to the edge of danger, but Huang Zhang did not notice it.

In 2013, the rise of competitors such as Xiaomi and Ma Lin, the former vice president of Meizu, drove some of the backbone jumping and threatened the basic disk of Meizu. It was not until 2014 that Huang Zhang officially came back. At that time, Ma Yun's strong interest in smartphones. This was an excellent chance of turning over, but Huang Zhang still failed to catch it.

590 million US dollars invest in Meizu to promote Ali's OS intelligent operating system. If you do well, I believe Ali will continue to increase. But a few months later, Huang Zhang chose to retreat with physical discomfort. He gave the company's daily affairs to CMO Li Nan. As a result, it is conceivable that the company at the helm of the founder is full of risks. In 2018, Li Nan left Meizu, and Huang Zhang cut off the charm blue production line.

Completely abandon the low -end market, thoroughly pushed Meizu to the cliff, and was no longer unable to return to heaven. By 2021, Meizu's market share was only 0.1%. In other words, if Huang Zhang has always hosted the overall situation in Meizu, he will choose to retreat when he is not "willful", and Meizu will not go today.

In summary, the opportunity of Meizu's independence and re -rise has almost lost. It may have a front -line vitality to join the huge system of Geely. For Meizu, it is important to make new products into Geely as soon as possible. Therefore, Meizu in Li Shufu era should accelerate the development of new models, thereby achieving accelerated integration of mobile phones and cars.

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