Follow | Shandong Modern Light Industry Textile "Three Products" Consumption Season starts

Shandong Modern Light Industry Textile "Three Products" Consumption Season was launched

Light textile upgrade, leading new demand for consumption with high -quality supply

On July 8th, the "New Light Textile Enjoy Life" modern light industrial textile "three products" consumer season hosted by the Provincial Department of Industry and Information Technology was launched in Jinan. This is also the first stop of the Ministry of Industry and Information Technology's 2022 "Three Products". The entire consumption season will continue until the end of the year. Focusing on the five major industries of textiles, food, paper, smart home appliances, and furniture, it will focus on creating 10 iconic theme activities. Organize more than 70 special exhibitions to provide upgrading to stimulate new vitality of consumption.

The "Three Products" National Bank is intended to promote the quality and service level of key consumption in key consumption fields, expand the supply of green low -carbon and smart products, and meet the needs of people's consumption upgrade. Data show that the consumer goods industry has become increasingly the "stabilizer" of my country's industrial economy. Profit and export delivery value have accounted for about 25%of all industries. one. In Shandong, the modern light industry textile industry has a large scale, good foundation, and many well -known enterprises. 17.6%of industries above designated size.

Through the implantation of the sensor, the seemingly ordinary sheets have the temperature sensing function of the body temperature, and can still be folded and washed. "This is very suitable for families who need to focus on the elderly or children in need. The source of innovation is introducing more functional home textile products. "Lu Shouhong, general manager of Mingyuan Creative Life Technology Co., Ltd., mentioned that relying on innovative design plus digital production, corporate revenue has maintained a steady growth for three consecutive years, with the Australian market with the Australian market For example, more than 70%of the high -end bedding share has been won.

"In recent years, aiming at the trend of consumption upgrades, the light industry textile industry has implemented the strategy of adding varieties, promotion, and creation brand 'three products'. At present, it has a number of domestic industry leaders and 'single champion'." The Provincial Department of Industry and Information Technology Light Industry Guan Xiaoyan, director of the Textile Industry Division, introduced. In the entire "three products" consumer season, the high -quality brands, characteristic regional brands, and innovative products of Shandong Light Industry Textile Industry unveiled multi -channel and multi -forms to promote a number of light -industrial textiles and good products and good craftsmanship, realizing consumption benefits the people and industries The "two -way go".

"We continue to increase the development of new products to create new demand and stimulate new desire to buy." Sun Xiaodong, deputy director of the Lutai Textile National Industrial Design Center, introduced that this year, Ru Tai ’s unique textile craftsmanship will weave the traditional sense of knitting knitting. Casual fabrics are used in formal production and production of shirts, and launched "cross -border knitting" products, which not only meets people's pursuit of comfort, sweat absorption, etc., but also has a very stiffness of woven fabrics before. Essence At present, this new product line continues to run capacity.

In Sanyang Clothing, the active application of big data technology helped companies to seize the air outlets such as children's clothing and sportswear. "The close combination of information and intelligence allows us to dig more accurately and create more suitable marketing products." Wang Xiaoying, chairman of Sanyang Clothing Co., Ltd., introduced. Taking the opportunity of the consumption season, Shandong will further be practical and through the digitalization of the industry, and promote the new level of the "three products" strategy: September "Shandong Light Textiles" will land, and the selection exhibition will be Chen Shandong's modern light textile products And build a supply chain service system, relying on professional forces and MCN institutions to carry out new marketing model training to help enterprises expand online sales channels. "Consumers can better understand the latest and best products of Shandong Light Textiles in a timely manner, and promote the production of light industry textile products. Essence

Taking the opportunity of the consumer season, the Provincial Department of Industry and Information Technology will cultivate a group of "three products" demonstration enterprises, strengthen a group of "three products" demonstration counties (cities, districts), and launch a number of typical cases of digital "three products". The reporter learned that since the modern light industry textile industry has been included in the main battlefield of the new and old kinetic energy conversion in Shandong, it has accelerated the pace of major technical research, key project promotion, and key platform construction around the two iconic industry chains of textiles and clothing and light industry. (Shandong) The company started to build an annual output of 1 million tons of high -end paper projects, and realized the industrial chain from pulp to papermaking. Gonorrhea paper and supporting processing projects have been settled ... As of the first half of the year, investment in furniture manufacturing, papermaking and paper products, and textiles and apparel industries increased higher than 74.9, 41.3, and 30.7 percentage points in the province.

(Source: Volkswagen Daily)

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