From "Archaeological Blind Box" to "Ma Sa Feiyan", did you chase this trend?

Have you ever seen such "Ma Stefei Feiyan"?

recent

Creative Culture and Creative of Gansu Provincial Museum

Doll "Ma Sa Fei Yan" burst into fire

Related series of products are also snapped up

"Little Green Horse" and laughed and laughed

"Feiyan" with innocent eyes under the horseshoe

Form contrasting cuteness

The "ugly" and cute shape "circle powder" has countless people

The creative source of doll "Ma Sa Feiyan"

It is the treasure bronze horse of the town hall in the Gansu Provincial Museum

Earlier, the bronze horses showed everyone a serious "side photo"

Photo source: official Weibo of Gansu Provincial Museum

And when its "positive face photo" is discovered by everyone

Sand sculpture, stupidity, funny, and magic have become its synonymous

Attracted everyone's love

Photo source: official Weibo of Gansu Provincial Museum

Gansu Province took the opportunity to launch it included

Mask, emoji, hood, kite, etc.

A series of copper Ben Ma Wenchuang products

And created the Internet celebrity IP "Shenma is coming"

Photo source: official Weibo of Gansu Provincial Museum

In recent years

In the context of the entire society attaches importance to the protection and inheritance work of cultural relics

"Wenbo Hot" continues to heat up

Cultural and creative products have also become a new consumption boom

The major museums actively work

Come on to launch cultural and creative products with the characteristics of cultural relics and creativity

These excellent cultural and creative products

Not only became a business card for local characteristic culture display

It also provides you with a travel commemoration and gifts to relatives and friends

best choice

"Bringing cultural relics home" has become a fashion trend

For the Forbidden City Cultural and Cultural and Cultural Culture and Cultural Culture and Innovation,

Now it has become a rich category and a wide audience

High -quality cultural and creative brand

A "gift from the Forbidden City"

Become another symbol of the Forbidden City

Dunhuang Cultural and Creative, which has rich resource materials, is also loved by everyone

According to the central part of the west wall of the cave 257 in Dunhuang

The image of the nine -color deer in "Nine Color Deer Sutra"

Creative "Xianglu Tap Cloud" flow sand cushion

And the exquisite creative mobile phone case carefully designed by the Dunhuang Museum

Both have become everyone's "good heart"

Who doesn't want to have a beautiful and unique national tide cultural and creative!

And it was launched by the Sanxingdui Museum in Guanghan, Sichuan

"Sichuan Shu Mahjong ornaments"

"Archaeological Blind Box" of Henan Museum and so on

Excellent cultural and creative products

Become a bridge connecting ancient and modern times

With the help of them

We can talk to cultural relics, dialogue with history

The success of more and more cultural and creative products "out of the circle"

It also proves

Cultural relics carrying history and culture

Never niche

Not to mention unattended

With the new form of Wen Bo Wenchuang

Cultural relics are rejuvenating new vitality

but

While the cultural and creative "out of the circle"

You also need to be alert to plagiarism and pirated products

The situation appears

Intellectual property of cultural and creative products

In order to stimulate more cultural and creative creative ideas

Let the vitality of cultural and creative vitality continue

on the other hand

With the continuous enrichment of cultural and creative products

How to stand out in the environment of "everything can be cultural and creative"

How to better take into account market demand and cultural dissemination

Create more aesthetic, connotative, capable

New product

Let the public pay attention to cultural and creative products

Then transform into attention to cultural relics

Need more thinking and practice

Which cultural and creative product do you like

Come and come to the comment area to tell me

Source: half -month talk comprehensive

Author: Qin Daixin

Responsible editor: Guo Yanhui

School pair: Qin Daixin

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