The sound comprehensive also depends on the mango, why "The Sound Everbright" touched the literary resonance point
Author:Look at the think tank Time:2022.07.10
On the 25th anniversary of the return of Hong Kong to the motherland, the new sound comprehensive "Sound" created by Mango TV, Hunan Satellite TV and Hong Kong TVB burst into the screen. Although the music journey on the screen temporarily comes to time, the inspiration outside the screen has taken root. As a gift of Hong Kong music, we felt endless music inheritance. In the industry, the innovation of "Everbright" is worth exploring. "The Sounds Endless" with the breakthrough of music culture and the interpretation of the times, the tribute to the memories of the common home and country brings deep thinking that touches the attitude of self -examination and attitude of life, to the public, the society brought about The significance and value far supersonic comprehensive.
Mango's audio comprehensive can always bring many surprises to the audience. These successful behind the Mango people have the continuous innovation and excavation of music programs, so as to find and fill the "blank land" of music programs.
On the occasion of the final, we want to explore the bold breakthroughs and leadership of Hunan Radio and Television for the audio comprehensive through this show with a forward -looking innovation system. We hope that in the future, more pattern, connotation, and having a connotation, there are connotations, there are connotations, there are some connotations, there are some connotations, there are some connotations, and there is a connotation, there is a connotation, and there is a connotation. Sincere variety show.
1
Singing "Hong Kong Le"
Topic innovation: group portrait first, belief construction
Sound comprehensive is a mature category. To innovate, all new entry points and easy -to -love elements are indispensable. The former is responsible for introducing instantly, and the latter is responsible for long -term immersion.
From the perspective of the whole season, "Endless Sound" from the concept to the ground, and follows such creative ideas, and therefore uses this dual -platform sound vitality.
"Sound" refers to the Hong Kong pop music born in Hong Kong under the call of Cantonese music and Cantonese songs.
"Hong Kong Le" is a lyrics that allow all Chinese people to distinguish between regions and bloodlessness regardless of age, causing resonance. The golden age of "Hong Kong Le" is not only the glory and dream of Hong Kong people, but also the pride of Chinese popular culture. In addition, 2022 is a special node for the 25th anniversary of the return of Hong Kong. Hunan Radio and Television dual platforms exert their strength to use the relative broad -spectrum incision of "Hong Kong music" to allow young people of the two peoples of the same pulse, especially in the new era. Deepen the understanding of each other.
The concrete of the concept of Hong Kong music is established by the different interpretations of the three -generation singers of the old and middle -aged young and young. Lin Zixiang and Ye Yanwen sang the soul of Hong Kong music; Yang Qianyi, Li Keqin, and Lin Xiaofeng were Hong Kong music baton; Li Jian, Zhou Bichang, Liu Xijun and other mainland singers sang respect for Hong Kong music; The singer adds a new charm to Hong Kong music and makes people feel the new vitality of Hong Kong music.
The so -called "life" is another kind of belief guidance for the sun in the entire program.
This provides an opportunity for Hong Kong music to connect with individuals, so that the program has the horizontal and vertical and multi -dimensional expression of the horizontal section of life and social radiation. This connection also opens the new world for the attributes of its dual -platform audio: through the new singing of the old song, awakening the re -thinking in the sense of the public's cultural sense.
The classic Hong Kong music contains the spirit of the Chinese nation. It has written the development of the city in Hong Kong and shows the enthusiasm and struggle of the people of Hong Kong. These hard -working and hard -working attitudes, in a song, coincides with their conferences, projected the common consciousness of a generation, so that the audience in reality has a common starting path to pursue dreams.
Therefore, outside the show, as an audience, we also found the experience and significance of life that can be represented and referenced from the multi -dimensional interpretation of singers across the screen.
2
Discovery "No Best"
Logical innovation: classic heritage, popular expression
With the detonation of "sound", how to "not interest" is the underlying logic and overall narrative of the underlying on the process of dual -platform production. In this regard, the answer given by "Endless" is inheritance and breakthrough.
The core proposition of the show is "paying tribute to Hong Kong music", which is a glorious era of all Hong Kong songs. More importantly, it tried the new expression of "Hong Kong music", and it was implanted with the dual development image of back trading classics and going to the future.
Inheritance means drawing power from the classics and condensing people's hearts with mainstream value. This gives "Endless Sound" with a sense of power and mission that is different from other sound comprehensives.
The dual -platform revisiting Hong Kong music is not just a nostalgia, but also a return, the return of the original intention. Provide the people with the opportunity to perceive social pulse and explore cultural sources,
"The Pearl of the East" reminds the audience that the joyful crying heart when Hong Kong returned to the motherland that year; "Yellow Man" made the people in the Mainland and the nation shared by the Hong Kong compatriots in pride instantly "burst"; The friendship of the common struggle is as far as possible as Xiangjiang water. The song carrys the power in memory, connects the past and present, and carries the individuals of the generations and the feelings of the homeland. These are repeatedly sung, endlessly, and resonate with the same frequency as the current era.
Breakthrough means the main creator's exploration, turning traditional classics into popular pioneers. This allows the show to have a sudden and open sense of external renewal and internal appeal.
On the one hand, in terms of audiovisual effects, it integrates the aesthetic mix and match of the two eras, covering the needs of dual -platform audiences.
The main vision of modern dance shows the popularity of this era. The beauty creativity of "Endless Sound" uses the "cosmic space fold" scientific concept. The film -level composition, depth of field, light, and color are used in various visual elements, which expresses the sense of modernity and even future sense. The classic melody is the main hearing, which conveys the wonderful response of the previous era. Each song running through the season, "Under the Lion Mountain" in 1979, "Thousands of Water and Thousands of Mountains" in 1982, "A Children Going Tour" in 1991, and "Next Sky" in 2003, the familiar melody Continue to pull us back to the memory of a certain period of personal past and era.
On the other hand, in terms of song interpretation, the dialogue and co -creation of the two generations of musicians have been completed, and the carnival of the dual -platform audience has been created.
Musicians from Hong Kong and the Mainland collide and blend on the same stage. Senior singers represented by Lin Zixiang, Ye Yanwen, Tan Yonglin, etc., together with the young singers represented by Zhou Bichang, Liu Xijun, Mao Yiyi, etc., they jointly interpreted a mix and match with the popularity of the whole people and the current popular.
As a result, the "Sound Everbright" co -created by the dual platform achieved a breakout of music -produced a unique aesthetics of retro and popular combinations. A degree. This also brings a breakthrough of propagation -both the traffic of the new sound and the nationality of the predecessors, so that this show has a strong social communication energy.
3
Win -win "value"
Rong Media Innovation: Create a "tribute" -style gift expression
Hunan Radio and Television's fine cultivation in the field of high -quality music variety shows a series of sound comprehensive products that continue to produce demonstration leading effects in the industry. From the "Singer" series to "Sound Entering the Heart of the People" and "Time Concert". For flag -like existence. As the popular wind direction conversion, it is often Hunan Radio and Television that leads the innovation of sounds.
This time, Hunan Radio and Television still avoided the conventional tracks of music categories and dual -platform linkage. In the realist value index, it practiced the expansion of the boundary and social influence on the expression of music programs. path.
All boundary expansion of variety shows must be based on the kernel. The reasons why "The Sounds Endless" in the audience is deepened and vastly derived from its solid and diverse core. From the spiritual inheritance of the country, the unremitting struggle of the individual, the internal cultural genes, and the current trend, all condensed into a widely empathic cultural symbol in the show. Here are the mainstream main melody expression and the national emotions, but also highlight the affinity of Internet communication and social communication. Content logic of the media "work.
"Content productization" and "audience userization" are the significant features of "Endless" as the work of "melting media". Taking the program as the main axis, Hunan Satellite TV and Mango TV are like two light areas, penetrating from point and face. Horizontal, based on content, open up multiple forms; vertical, borrowing brand potential energy to realize cross -media scenarios. The fragmented "tidbits" short films are planted by users, and the content of values guides the spread of youth culture. The short -term effect combines long -termism to form a complete business ecosystem.
Return to itself, "Endless Sound" also created Hunan Radio and Television's own history.
It subverts the traditional model and has made the "global context" sound of Hunan Radio and Television. The stage is no longer a traditional stage, but a huge Chinese pop music "gathering"; the program is no longer traditional program, but Chinese popularity One of the situations in the epic of music; the guests are no longer a traditional singer, but one after another on the stage of Hong Kong's popular cultural stage.
It disrupts linear communication and has made the "All -Public Cover" sound comprehensive of Hunan Radio and Television. There are international visual blockbusters and local national style shows. There are also singing memories of "mythology of music". Dozens of performing guests, from the 40s, after the lower to 00, 5 theme performances, covering various singing styles and types. It allows a music gift program to achieve full coverage of the whole category, all crowd, and the entire region.
Dual -platform linkage, with different levels of "tribute" as the inner drive and leverage fulcrum, Hunan Radio and Television use music to look back at history, embrace the present, and create a precedent for the expression of "tribute" gifts of variety shows. So, here, we hear the voices of paying tribute to the inheritance of Chinese culture, paying tribute to the sound of hard work, the voices of the innovation of pop music, and paying tribute to the sound of everyone's youth.
"Endlessness" lets us see that music programs can also be practical, and in the subtle entertainment expression, we can assume the social responsibility, humanistic responsibility, and value responsibility of literary and artistic works.
As a masterpiece after opening the new slogan of "Youth China", "Everbright" is also a stroke that Hunan Radio and Television in the process of value output and building youthful speakers. Using classics to color music and explore new expressions of music variety shows, it reflects the "youth China" innovation direction and development vision of the mango people who adhere to the gesture of youth culture and upgrade youth culture.
Although this season's program is over, the spirit of "endlessness" it brings will not stop, and it will drive us to work hard to turn the love and dream of every "me" into reality.Be a better self.Walk with classic, walk with the motherland and the times, and move towards a better future.
The sound is endless, looking forward to the next season.
(News)
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